Business idea selling building materials. How to open a building materials store

Opening your own store building materials may seem like a simple business that doesn’t require large investments. But is this really so?

There are currently more than 100 building materials stores in Yekaterinburg. Among them there are both small highly specialized shops and large hypermarkets, occupying thousands of square meters and having a huge range of products. So how do you stand out in this market?

This business plan is designed to open a small building materials store in the center of a newly built residential complex"Stone Brook" The store development strategy allows you to save on attracting customers, satisfying the most important requirements of the modern market environment: flexibility and mobility.

Of course, this business does not promise to bring you millions in profit, but having a stable income of 100-150 thousand rubles is quite possible. The advantages of this business include the fact that the main investments are made in working capital. That is, if necessary, you can quickly release the invested funds.

The main thing is to clearly identify the target audience and try to satisfy its needs as much as possible when choosing an assortment of building materials.

Sum initial investment is 893,600 rub.

Maximum revenue - RUB 1,168,333

Time to reach break-even point is 4 months.

WITH rock return on investment is 13 months.

Maximum profit- 147,800 rub.

2. Description of the business, product or service

Each of us sooner or later has to face the need for repairs. And this question becomes especially relevant after the acquisition new apartment. However, when planning to start renovations, few homeowners realize how complex the process is ahead of them. In order for repairs to be completed faster, it is necessary to ensure an uninterrupted supply of materials. And since you don’t always have the time or opportunity to go to large hypermarkets, a small building materials store located nearby will come in handy.

The main idea of ​​opening a building materials store "ByStroyka" is to open a small building materials store in an area that is actively being built up. The opening of the store is planned at the moment when the housing is completed and the apartment owners begin renovation, starting with the stage of rough finishing of the premises.

“ByStroyka” opens for the period when apartment owners move into the houses. As soon as the residential complex is occupied, the store moves to another block under construction. The lifespan of a store in one location is 3 years.

In order to realize this idea, it is necessary to minimize the financial and time costs of opening a new store. For example, indoor renovations are done with minimal investment in the style of industrial design. This does not require high quality Decoration Materials and qualified specialists. The main thing is to keep it clean and dry. And as commercial equipment, collapsible metal racks are chosen, which are easy to transport and install.

Assortment of building materials store

The assortment of the building materials store will be focused on all stages interior decoration premises. Thus, the store satisfies the needs of both those who want to purchase all the materials necessary for repairs in one place, and those who are simply not ready to travel far to buy the missing parts.

Most of the assortment will be on display in the sales area. Buyers will also be able to explore supplier catalogs from which they can place an order. Suppliers include both foreign and domestic manufacturers.

Sample list of products:

1. Construction mixtures: plaster, putty, leveling mixtures;
2. Tile adhesive;
3. Plasterboard sheets;
4. Self-leveling floors;
5. Paints;
6. PVC pipes;
7. Metal-plastic pipes;
8. Polypropylene wires;
9. Construction tools;
10. Electrical goods;
11. Wallpaper;
12. Ceramic tiles, etc.

Due to its limited size and small warehouse stocks, the ByStroyka building materials store is able to quickly adapt to changes in customer demand.

3. Description of the sales market

The difficulty of opening a building materials store is that there are many construction hypermarkets and retail companies on the market that provide a huge range of products. Large networks cover all stages of construction and renovation - from the beginning of construction to finishing premises. In addition, it is impossible to compete with such companies on price due to the huge difference in the scale of activity.

However, it is possible to find your niche in this business if you choose the right location, wisely think through the store’s assortment, and carefully organize the process of delivering materials to the end consumer.

It is best to open a hardware store among new buildings and near transport interchanges. The location of the "ByStroyka" store is Yekaterinburg, residential complex "Kamenny Ruchey". The deadline for completion of the residential complex is the fourth quarter of 2015. Address - st. Shcherbakova. The residential complex consists of 4 buildings of 26 floors. The total number of apartments is 904. The first three floors will be used as retail space.

The target audience of the ByStroyka store is the owners of apartments in the Kamenny Ruchey residential complex.

The main purpose of opening a store is to facilitate the process of carrying out repair work, as well as ensure uninterrupted supply of materials to target customers.

The main advantage of the store is that it opens on the ground floor or basement of new buildings. In other words, he is the nearest building materials store for the designated target audience. That is, the store will have no competitors in terms of location.

In addition, since the store is close, customers do not need to take stock of goods. It is possible to calculate required amount materials for each stage of work and place an order in advance. This allows clients reduce costs for delivery of materials.

SWOT analysis

Project strengths	Vulnerabilities of the project
Location; Quality of service; Range; The ability to change the product range and respond flexibly to demand; Direct proximity to the end consumer; Sale of assortment in stock and on order.	Small warehouse; Lack of large wholesale discounts from suppliers due to low production volumes.
Opportunities and prospects	External threats
Population of the area will ensure an increase in the level of demand; After full occupancy, the store moves to another area under construction.	Increase in prices for raw materials and materials; Disruptions in the supply of materials.

Due to modern market real estate is unstable, the building materials store must be flexible in every sense. The ByStroyka store meets the requirements of mobility: we easily adapt to changes in customer demand and change location, focusing on the target audience.

4. Sales and marketing

The main principles of the company's work are flexibility and mobility.

Flexibility allows you to quickly adapt to changes in buyer demand, as well as capture audiences of varying incomes.

Mobility allows you to be in close proximity to your target customer.

This business strategy is non-competitive, since there is no need to wait until the client finds our company. We find the client ourselves and provide him with comfortable conditions cooperation.

It is important that the building materials store has a bright sign. The sign should be located on the facade of the building, and also be clearly visible from the road when moving in any direction. The cost of the sign is 60,000 rubles.

In order for the target audience to know about the opening of the store, it is planned to distribute leaflets inside the residential complex. The flyer offers a 10% discount on your first purchase.

After this, additional involvement is not required, since the client receives a sufficient number of benefits from cooperation: no need for delivery, convenient location, high-quality service, relatively low prices.

5. Production plan

6. Organizational structure

Minimum staff - 7 people:

1. Director;
2. Purchasing Manager;
3. Accountant;
4. 2 sales cashiers;
5. 2 sales consultants.

Cashier and shop assistant work in pairs and are simultaneously on the sales floor. They can replace each other at work during periods of active sales.

Responsibilities of the sales consultant:

1. Provide quality assistance to customers when choosing materials;
2. Generate requests for ordering materials;
3. Receive goods to the warehouse;
4. Place goods on shelves trading floor;
5. Monitor changes in demand, participate in the formation of the assortment of goods in stock (together with the purchasing manager).

Responsibilities of the cashier:

1. Release goods to customers, accept payments, issue checks;
2. Work with a cash register and 1C program;
3. Process returns and exchanges of materials;
4. Monitor compliance of product availability in the warehouse and in the program;
5. If necessary, replace or partially assume the responsibilities of a sales consultant.

The volume of sales directly depends on the quality of work of the sales floor employees. After all, they are the ones who establish contact with the end consumer. Therefore, sellers must be well versed in the product range, have an idea of technical specifications materials, be able to sell related products. They must be friendly and sociable, stress-resistant and resourceful, and they must be able to quickly resolve conflict situations.

Sellers' work schedule is 2 working days/2 days off. Opening hours: from 9.00 to 22.00. Salary - 20,000 rubles + bonus (1% of revenue)

Also, once a month, a warehouse inventory is carried out, in which all employees of the sales floor participate. Inventory is carried out outside working hours and is paid separately - 250 rubles per hour.

Responsibilities of the Purchasing Manager:

1. Search for suppliers, conclusion of contracts;
2. Serving large customers: from ordering to delivery;
3. Formation of a product range (together with a sales consultant);
4. Drawing up a supply chain and searching for a transport company;
5. Research of the competitive market, search for opportunities to expand the range;
6. Formation of a pricing strategy (together with the director).

The purchasing manager must be a proactive employee who researches the market on a daily basis and looks for opportunities to reduce the purchase cost of materials. He must quickly find opportunities for profitable cooperation with wholesale companies and distributors, as well as maintain further relationships.

The purchasing manager's work schedule is 5 working days/2 days off. Opening hours: from 9.00 to 19.00. Salary - 25,000 rubles + bonus (1.5% of revenue).

Accountant responsibilities:

1. Organization accounting companies;
2. Timely submission of reports;
3. Cashier management;
4. Control over the inventory;
5. Carrying out the director's orders.

An accountant must be an attentive and demanding person who structures and maintains the order of all document flow of the company. He must also regularly monitor changes in legislation and find opportunities to reduce costs in the area of ​​mandatory payments.

The accountant's work schedule is 5 working days/2 days off. Opening hours: 9.00 - 18.00. Salary - 25,000 rubles.

Director's responsibilities:

1. Manage store employees;
2. Develop a company development strategy;
3. Research the real estate market and look for opportunities to expand the company;
4. Prescribe job descriptions, systematize the work of all employees;
5. If necessary, replace employees;
6. Analysis of the company's activities, development of measures to improve the quality of trade.

In our store, the responsibilities of the store manager are performed by the owner. He controls the entire process of the store from concluding contracts with suppliers to delivering goods to the end consumer. But his responsibilities include not only ensuring the smooth operation of the store, but also looking for further ways of development. First, he needs to carefully monitor changes in demand depending on what stage of renovation the majority of buyers are at. Secondly, he needs to look for opportunities to move the store to another block under construction after the residential complex in which the store is currently located is completely occupied. That is, the store must have time to move before revenue falls below costs.

Because the own business can be compared to a child, the owner’s work schedule is not limited. The main task is to always be aware of both internal business changes and external market changes. The owner's salary depends on the store's profits, as well as the decision to distribute profits.

General Fund wages per month (excluding bonuses) - 130,000 rubles.

7. Financial plan

Investment costs

Income and expenses

The income of a hardware store is calculated based on the size of the potential market.

The volume of the potential market is equal to the number of apartments in the residential complex. 20% of apartment owners shop exclusively at construction hypermarkets, so only 80% of potential buyers will enter our store. Of these, 50% are active customers who regularly order and repurchase necessary materials. The frequency of purchases varies from 4 to 8 times a month. Another 30% make purchases 2 to 4 times a month. The remaining 20% ​​of customers visit the store only when necessary, their frequency of visits is 1-2 times a month.

Also, do not forget that on average, apartment renovation lasts from 6 months to 1 year. That is, during this particular period, an individual client makes active purchases.

Average bill in a hardware store - 5 thousand rubles.

Based on this, we calculate the estimated revenue.

Market size and revenue potential
Total number of potential buyers
Size target market regular customers, including:
shop 4-8 times a month
shop 2-4 times a month
shop 1-2 times a month
Average check, rub.
Average monthly revenue, rub.	1 168 333
Revenue per month for the initial period (first 6 months), rub.	584 166,5

Full occupancy in new buildings occurs within 3 years from the commissioning of the houses. But the change in customer activity has the following trend: in the first six months, revenue gradually grows to 500,000 rubles, as apartment owners are just starting to carry out renovation work. After about 8 months to a year, the store reaches its maximum revenue. During this period, active settlement of the residential complex occurs. Almost every apartment is undergoing renovation at various stages of finishing. This level lasts for a year and a half, after which occupancy comes to an end and revenue drops sharply.

The markup on building materials ranges from 40-70%. Let's take an average markup of 50%. Therefore, the average revenue minus the costs of materials will be 194,722 rubles. And the maximum revenue minus the cost of materials will be 389,450 rubles.

Let's look at the structure of fixed costs:

Cost structure of a hardware store
Renting premises
Monthly salary for employees - salary
Taxes + social contributions
Rent a gazelle for a month
Communication services
Communal payments

• Capital investments: 800,000 rubles,
• Average monthly revenue: 450,000 rubles,
• Net profit: 65,414 rubles,
• Payback: 12.3 months!

 

According to a study conducted by ABARUS Market Research, the Russian retail trade market for building materials, compared to the West, is at an early stage of development. At the same time, the annual growth rate is 20%. In 2007, the volume of the retail trade market for household goods and repairs was more than $14 billion in Russia. In 2011, the market volume was about 17 billion dollars, and by 2020 the market volume will be about 30-35 billion dollars. (expert opinion).

About 80-90% of the volume construction market falls on large network companies(both Russian and foreign), and the rest of the market is divided between single stores, small retail chains(regional). Taking into account the fact that on Russian market Several new foreign players are planning to enter, and taking into account plans to expand existing federal chains, the market share of “single stores” will be declining.

In connection with the above, small stores cannot compete with federal retail retailers either in prices or in the range of products offered.

But if you want to start a business in the retail trade of building materials, you can try opening a small outlet in the "At Home" format.

This type of store has the following advantages:

1. The opportunity to open a store in an area where federal chains will not enter due to the impossibility of obtaining large turnover.
2. A special range of products presented and individual approach to the buyer.

1. Organization of retail trade in building materials

1.1. Room

The premises in which it is planned to open a retail hardware store in the convenience store format must meet the following criteria:

• Area 30-50 sq.m.
• The premises should be located in a residential area, within walking distance for buyers.
• Lack of other stores selling building materials in the immediate vicinity.

1.2. Equipment

The choice of equipment can be approached quite freely, so to reduce the cost of purchasing equipment, some of the racks and shelves for goods can be made with your own hands, and some of the equipment can be bought used

1.3. Staff

The store must be open 7 days a week, operating hours from 9.00 to 20.00. For these purposes, it is necessary to have 2 sellers on staff. (work in shifts, two after two)

1.4. Range

During repairs, it often happens that there is not enough wallpaper glue, the hacksaw blade for metal is broken, there are not enough nails, the glue has disappeared somewhere, the neighbor took the screwdriver and did not return it. The buyer is not interested in going to a construction hypermarket for such small things; he is ready to buy all this close to home, even at a higher price; therefore, all this should be presented in an assortment.

Approximate assortment of the store:

• Consumables for tools
• Assembly adhesive
• Wallpaper glue
• Nails, dowels, bolts, etc.
• Building tools
• other related products.

For optimal performance the range of products sold should be about 300 items.

1.5. Suppliers

The choice of suppliers must be made from wholesale companies operating in the region. These companies themselves deliver products to the store; if you work with them for a long time, it is possible to provide a deferred payment.

Replenishment of inventory and assortment must be carried out on a weekly basis.

2. Technical and economic calculations

2.1. Opening capital costs

To maintain the assortment and uninterrupted trade, inventory must be at least two months' revenue (at purchase prices), and the optimal balance is 2.5-3 months' revenue.

2.2. Revenue

The revenue of a small (up to 50 sq.m.) hardware store in the “At home” format, located in a densely populated residential area, with a well-chosen assortment, and also in the absence of competitors in the immediate vicinity, is about 400 -500 rubles. per month.

To calculate payback and profitability, the monthly revenue was taken as 400 thousand rubles.

2.3. Cost price

The markup on products sold is 50-80% depending on the product; for calculations we took an average markup of 60%

2.4. General expenses

2.5. Calculating the profitability of a building materials store

2.6. Payback calculation

3. Organizational issues

3.1. Organizational form

The optimal organizational and legal form is an individual entrepreneur.

3.2. Tax system

The building materials market today is rapidly developing both in megacities and small towns. This is primarily due to the fact that the number of enterprises is increasing and new residential areas are being formed. In addition, people periodically make repairs in houses and apartments, which requires a considerable amount of different materials.

To successfully sell such products, they must be of high quality. Despite more competition in this area, the sale of building materials as a business can bring stable profits for a long time.

How to open a hardware store?

Before opening a building materials store, you need to understand some of the features of this business. An entrepreneur first needs to decide on the concept of a retail outlet - will it be highly specialized or with a large product range.

In the first case, homogeneous products are placed in the store (for example, paints and varnishes, linoleum and laminate, as well as tiles). You can open your own store selling wallpaper and related products, which are no less in demand on the market. The advantage of this format of a retail outlet is the low cost of renting space, since a small store is suitable for work. If a novice entrepreneur is faced with the question of how to open hardware store from scratch at minimum costs, you should opt for a small pavilion. On an area up to 100 m? you can arrange products and not invest money in purchasing expensive equipment. As a rule, the assortment of a construction store (highly specialized) consists of several dozen items.

Standard stores require up to 200 m?. They usually have up to 50 in stock. various types building materials. Large points of sale of building materials can occupy an area of ​​300-400 m2. Here you can find about 100 product items. If a businessman wants to organize a supermarket, he will have to find a store with an area of ​​500 square meters or more. Such pavilions must have:

• own warehouses;
• transport for loading and delivery of building materials;
• trading floors, service rooms for staff.

Entrepreneurs who want to organize a business in building materials should be aware of its features. First of all, it is recommended to highlight high level competition. In every locality There are a significant number of small shops, building materials depots and supermarkets, where a huge range of goods is presented. For this reason, you should initially consider competitive advantages of your enterprise, which will allow you to differ from other retail outlets.

It doesn’t hurt to analyze the prices of various products from competitors so that in the future you can decide on the cost of your products. It is optimal to set them a few percent lower than in other stores.

Business registration

Businessmen who decide to organize a building materials store, open a paintball club or a production facility must register their business. You can register an individual entrepreneur or a company with limited liability. To do this, you need to visit the Federal Tax Service at your place of residence and provide documents (for individual entrepreneurs):

• application for opening an enterprise;
• original and copy of passport, TIN;
• check for payment of state duty (800 rubles).

If you plan to open an LLC, you will need to attach the Charter of the enterprise to the papers. But in this case you will have to pay a state duty of 4 thousand rubles and have authorized capital organizations from 10 thousand rubles.

In addition, you need to indicate OKVED codes, for which you should select 46.73 “Wholesale trade in building materials, timber and sanitary equipment” or 46.74 “Retail trade in building materials not included in other groups.” You also need to choose a taxation system. For small and medium-sized stores, the simplified tax system is suitable. To start trading, you will have to obtain permits from Rospotrebnadzor and the fire inspectorate. It is mandatory to register the enterprise with the Pension Fund and the Medical Insurance Fund.

Selection of premises

The success of an enterprise largely depends on the choice of location for a building materials store. In most cities, neighborhoods are being built, so it is advisable to locate a store near them so that people can buy goods close to home.

You should not consider options for renting premises in the city center, since the cost is too high. In addition, it is quite difficult to find a place for a store whose area will be over 100 m2. In addition, for the trade pavilion it is necessary to provide convenient access and organize the possibility of loading materials into vehicles.

In remote areas, you can rent suitable premises at a reasonable price, but you should remember that not all people will want to travel far for building materials and pay a lot of money for their delivery. Residential areas are well suited for a store. When choosing a location for a trade pavilion, you should pay attention to ensure that there are no competitors nearby.

Inside the store, heating and ventilation systems, electrical networks and plumbing must work. It wouldn’t hurt to divide the area into zones:

• trading floor;
• cash register;
• warehouse;
• service room for staff;
• bathroom.

Important: At a hardware store, you can avoid costly repairs, which will save on costs. If you plan to sell luxury plumbing fixtures, tiles or exclusive wallpaper to financial clients, you need to take care of the appropriate interior.

Redecorating a store with an area of ​​100 square meters or more will cost approximately 50 thousand rubles. You will also need to purchase:

• equipment for installing a ventilation system – 130 thousand rubles;
• racks, pallets – 25 thousand rubles;
• plumbing, furniture for staff - 30 thousand rubles;
• computer equipment – ​​30 thousand rubles;
• equipping the sales area – 50 thousand rubles.

Thus, one-time costs at this stage will amount to 315 thousand rubles. In addition, you should know that it is better to rent a room for at least 6 months. Metal shelving can be purchased used, which will minimize costs.

Formation of assortment

It is important for an entrepreneur to decide on the product range. It will directly depend on the chosen enterprise format. If you plan to sell flooring, you should choose several types of linoleum, parquet board, laminate, baseboards, corners and other related materials. In wallpaper stores, such items as dry types of glue, rollers, trays, baguettes, cornices, scissors, corners, etc. are in great demand. For a department store, you need to choose the most popular items. This:

• various types of cement;
• dry mixtures for exterior and interior finishing work;
• mounting grids, spatulas, corners;
• Building tools;
• sheet foam, plasterboard, lining;
• fasteners;
• PVC panels, chipboard, MDF, plywood and much more.

The store should have both cheap and expensive products designed for various categories citizens. Since in construction business The competition is very high; beginners are recommended to first open a highly specialized pavilion.

Advice: An entrepreneur can earn extra money from cargo transportation. To do this, it is necessary to offer goods delivery services to customers.

Search for product suppliers

Suppliers of building materials can be large warehouses and hypermarkets, as well as manufacturers (foreign and domestic). Their choice largely depends on the type of store. If a businessman decides to specialize in the sale of expensive building materials, it is worth looking for suppliers of European products. Stores aimed at buyers with average and low income levels may have Russian and Chinese goods. It is quite difficult to find a supplier who will agree to provide products for sale and then receive money from their sale. Nevertheless, large players offer their partners enough good prices, which allows you to earn almost a 50% markup.

Recruiting staff

What kind of employees should be brought into the building materials store for full-time work? First of all, you will need a trade pavilion administrator who can resolve production issues with suppliers, monitor the assortment and inventory, and also find large buyers (at first, these responsibilities can be performed by the business owner himself in order to save on salary costs). You should also invite sales consultants, a loader and an accountant to your staff.

In order for the store to function with maximum efficiency, it is necessary to organize its work seven days a week. For these purposes, it is enough to invite 4 sellers who will work in shifts. It is advisable that these be men, since many buyers believe that they are the ones who have a better understanding of the specifics of building materials. An approximate store staff might look like this:

• manager (administrator) – 28 thousand rubles;
• sales consultant (4 people) – 80 thousand rubles;
• loader (2 people) – 24 thousand rubles;
• cleaning lady – 7 thousand rubles;
• accountant – 10 thousand rubles.

Total - salary expenses will amount to 149 thousand rubles. The cleaner can clean the place at the beginning of the working day and after lunch. If you plan to open a small store, it is enough to hire two salespeople.

Advertising for a hardware store

To attract a large number of customers to a building materials store, you will need to create marketing plan. It is better to entrust this task to professionals and contact an advertising agency. Specialists will develop effective strategies promotion and use networking tools, which will allow the young enterprise to develop successfully. Let's look at some ways to attract your target audience.

Even before the store opens, it is recommended to use life-size puppets - trained people will distribute flyers and leaflets to the population, which will quickly disseminate information and attract customers. Customers also love the opening ceremonies of various stores. It would not be superfluous to hold promotions and competitions with prizes in the form of discounts and bonuses. This will allow you to get regular customers from the very first days. In addition, you need to use:

• advertisements in the media, city newspapers, and radio;
• posting information on billboards;
• advertising in public transport;
• posting advertisements in the area where the store will be located.

Taking into account the production of an external sign, holding an opening event and creating promotional materials, the cost of an advertising campaign will vary within 100 thousand rubles. In the future, you will have to spend about 25 thousand rubles monthly to attract buyers.

Advice: the products of building materials stores are needed by teams providing services for carrying out repair work, specialists in making money on real estate (who, for example, buy “killed” apartments, renovate them and sell them at a higher price) and installation organizations. It is necessary to establish business relations with them and offer profitable terms cooperation (prices, delivery of materials) so that they subsequently become regular customers.

Business plan - sale of building materials

How to write a business plan for a store selling building materials? It allows you to find out how much money is needed to open a retail outlet, calculate the amount of monthly mandatory expenses and the profitability of the enterprise. Capital investments in the project will be:

• business registration – 0.8 thousand rubles (for individual entrepreneurs);
• repair and equipment of the store - 315 thousand rubles;
• rent (for 6 months) – 420 thousand rubles;
• purchase of the first batch of goods – 200 thousand rubles;
• advertising campaign – 100 thousand rubles;
• other expenses – 30 thousand rubles.

As a result, the starting investment is 1.067 million rubles. Also, the business plan for a hardware store should include a calculation of regular costs. These include:

• staff salary – 149 thousand rubles;
• payment utilities– 15 thousand rubles;
• conducting an advertising campaign – 25 thousand rubles;
• taxes – 30 thousand rubles;
• production costs - 20 thousand rubles.

The amount of expenses is 244 thousand rubles. In the calculation, we did not include the cost of purchasing goods for the store, since the amounts can vary greatly depending on the concept of the store, the number of regular customers and other factors. As practice shows, the daily revenue of an average well-promoted store can reach 30 thousand rubles. With daily work, the monthly turnover will be within 900 thousand rubles. To find out net profit enterprise, you need to subtract the amount of mandatory costs from its turnover, you get 656 thousand rubles. Under such conditions, investments in a store will pay off after 4-6 months of operation.

Is it possible to organize the sale of building materials via the Internet?

The Internet allows every person to effectively develop a business. Organizing the sale of building materials is quite simple, for which you need to create a website for the enterprise. This will allow:

• attract many target buyers;
• do not pay money for renting a shopping pavilion;
• do not limit yourself to working only in your region;
• offer customers a wide range of products;
• do not maintain a large staff of workers.

To organize a business through Global network It is recommended to entrust the creation of an online store to a web studio or freelancers. The cost of a full-fledged portal with many functions varies between 30 thousand rubles. To promote a website, you need to turn to the services of SEO optimizers, who can bring it to the top positions of search engines for certain queries in a relatively short period of time.

The site makes it easy to sell products throughout Russia and abroad. But for this you will need to organize delivery of products. This can be done using the appropriate services. It is imperative to create groups in in social networks. Users need to be provided with interesting, unique content on the use of various types of building materials. This will attract the target audience and reach large sales volumes.

Contextual advertising will give good results. This tool will help you get a large number of buyers ready to purchase the product. It is better to entrust store promotion to an experienced marketer. Website promotion services will cost approximately 15 thousand rubles. Another 5 thousand rubles must be paid monthly to support the advertising campaign.

To summarize, we note that opening a building materials store is perspective view commercial activities. Such products are always in great consumer demand, bring good profits and have a long shelf life. If you organize your own business correctly, you can quickly return your investment and achieve a stable income.

Entrepreneur from Siberia Vlad Petrov is successfully engaged in wholesale trade th building materials. How to work in a crisis. Where to find buyers and how to choose suppliers. What kind of profits can you expect, and how promising is work in this direction?

Due to the crisis and rising mortgage interest rates, experts expect either a freeze in construction or a reduction in the final price of apartments. What will happen to construction companies, how they live, and how business is built, said entrepreneur from Siberia Vlad Petrov.

Start

I had a lot of business experiments: I sold RayBan glasses, I had an online store (see “”), I had a share in. But my biggest income came from wholesale trade in building materials. If I marked up 300-600 rubles for glasses or goods in an online store and sold 1-2 pieces per day, then in the construction business I mark up 20-30 rubles per ton and sell 90 tons per day, or even more.

I started doing wholesale trade in building materials a year ago. My classmate invited me. He had a friend who was a Kamaz driver and asked him to find a shabashka. The first Kamaz did not bring us good income, so we began to expand: looking for new carriers, intermediaries and suppliers.

About business

We transported crushed stone, soil and sand to private owners, marking up about 500 rubles per car and receiving cash. It was really not a lot of money and we decided to register as an LLC, since large construction companies They work only by bank transfer.

Business took off. Builders always want delivery on time. Our strong point here is that pits, factories (for example, a cement plant) cannot deliver not only on time, but often cannot deliver anything at all on their machines.

Once I was on excursions for partners of manufacturing plants, there were a lot of people - carriers, contractors, builders. They took us around the plant and showed us how to get high quality products. I think this will surprise many, but the plant has only 14 vehicles for transporting products. Naturally, the plant cannot cope with supplies to all construction sites in Novosibirsk (and we have more than 100 of them). This is where we come to the aid of builders! We agree on delivery in our own vehicles at a discount, find a carrier, receive an advance payment and take it to construction sites.

Crisis and seasonality

When I started selling building materials wholesale, I believed that our business was seasonal, for example, in December (the first month of my work) I earned 3,000 rubles. I was shocked and wanted to quit, but my friend told me that construction is a seasonal business and they will soon order more. And already in March I earned 111 thousand rubles. In December 2014, I already earned 49 thousand rubles, therefore, although our business is seasonal, with experience I have acquired regular customers, and I will sell in any month.

I think the same about the crisis. There is always a crisis in our country. As they built, so they will build. As they bought materials, they will continue to buy them.

Our company will not lose during the crisis, but most likely will even gain. Suppliers will raise prices, carriers will raise prices, and we will mark up as much as we mark up. That is, the final price of the product will be higher, but our profit will not change.

Search for clients

At the very beginning, when I was still working at the factory, I looked for clients through advertisements - I posted them on the Internet on free boards - according to the principle of “one product - one advertisement” and people called me. I negotiated a price with suppliers, coordinated everything, and sent the machines to the site. Then he took money from the car owners.

A friend already had a company at that time, so it was possible to look for a “big one” - take orders for large volumes of materials and conduct transactions by bank transfer. So I started calling construction companies from DoubleGIS and catalogs on the Internet, enter into contracts and do accounting.

One cannot write off such an “extreme” type of customer search as cold calling. One winter I went to the site, talked to the foreman, and he gave me the phone number of the deputy director of the development company. As a result, during the season we brought about a thousand tons of sand and crushed stone to this construction site and removed about a thousand cubic meters of soil.

Work with providers

At first, I worked with reputable companies that had their own fleet of vehicles, a legal entity, accountants and sales managers - I looked for a client for them, transferred him to the company, the transaction was carried out through the supplier’s legal entity, and I took my percentage. Now we have concluded contracts with quarries, that is, the work has become slightly more complicated - we buy sand from the quarry, arrange a carrier, and issue an invoice to our company.

It is better to look for such carriers - simple KAMAZ operators - through other carriers or foremen, and pay everyone based on the work completed, so that the supplier does not cheat you. The first time it can work for trust on applications, where the carrier will collect the money on the spot, and then transfer it to payment in installments.

Secret of success

I believe that the secret to success is to work! And nothing else. One of our customers is a large developer, I thought that the market has long been divided and they already have a contractor with whom they have been working for a long time. I knew they had a tender system. But I called, and now we supply them with 20 to 30 truckloads of crushed stone and sand per day to 4 construction sites, and transport cement once a week.

The tender for the supply of building materials for the developer was won by a trading company that supplies materials at prices slightly below market prices. She buys materials from others trading companies like ours. In order to make money with the company that won the tender, I had to give a price 30 rubles below the market price and receive a 50 ruble discount from the supplier. Total 20 rubles per car in the black.

Working with small and large companies is very different. Large construction companies require large volumes of supplies at low prices. Small companies require small volumes and are willing to buy at high prices. Typically, supply managers of small companies have poor understanding of prices and, trying to reduce them, ask to tell the price right away.

I called one company, where they immediately asked me to name the price of crushed stone. I said that I would calculate it and call back, however, the supplier did not let up and demanded the price right away. I really didn’t know how much it would cost to deliver 100 tons to them and immediately said: “One ton is 860 rubles including delivery,” we shook hands. After calling suppliers, it turned out that delivery to this area would cost 650 rubles per ton. So I earned 26 thousand in a day.

And of course, the work must be regular - that is, it all doesn’t look like I strained myself once or twice, earned some extra money, and then rolled cotton wool for a whole month. You need to set yourself a work plan for the month, week and day - make a certain number of calls per day, visits per week, constantly post advertisements. You need to constantly look for clients, as they may switch to competitors or finish construction.

Philosophy and motivation

I believe that business is, first of all, stability. I had a month when I only made 20 thousand, but another month I made 100,000. In bad months I live on savings, and in successful months I have a blast.

Many people say that this situation with money is, on the contrary, not stable. I answer them: “I once worked at a factory and my salary was constantly delayed. And I received 15 thousand a month. Now I may not receive anything, but I can receive in a month an amount equivalent to the factory salary for a year. I can live comfortably all year thanks to one month. I have savings. But I couldn’t afford to make them at the factory. So where is the stability?

I'm married, I dream of a child. I teach entrepreneurs from different cities about their business. I really hope to find someone from Novosibirsk in this way so that I can have a company that will buy from me 10-15 rubles more expensive than from the supplier, relying on my experience.

Despite the fact that during the economic crisis, construction volumes decreased significantly, the need for various building materials continues to grow. If you are planning to open own store building materials, you can rest assured that it will become a profitable enterprise.

Where to start opening a store?

Before you start a business in the trading field, decide. If you have decided on construction, then consider the following important factors.

Before opening a hardware store from scratch, you need to decide on the format of the outlet and choose a trading strategy. If you do not have large start-up capital, you can think about opening a pavilion or a small store. Its assortment may consist of 20–30 of the most popular items.

Entrepreneurs who prefer to work for the future can open a larger store with an assortment of 100 items. To the very popular goods luxury products should be added - expensive flooring or imported ceramic tiles.

Material base

For a building materials store to be profitable, it is necessary to ensure a flow of customers. To do this, you should locate the outlet in distressed areas or in places with good transport interchange. It is desirable that as many new buildings as possible be located nearby. Thanks to this, you will be able to attract more potential buyers. You can also ask how to open a hardware store on the market.

The premises for the store should be chosen in a non-residential building. Pay attention to parking and convenient access, since buyers usually come by car to buy building materials. In order not to spend a lot of money on purchasing a premises, you can rent it. Compose detailed business construction store plan, then decide which option is more suitable for you.

Business registration

Many people are interested in how to open a building materials store from scratch and what documents will be needed for this. To register a hardware store, you can open individual entrepreneur or LLC.

Provide the following documents to the tax office:

• Receipt of payment of the registration fee;
• Notarized application;
• A copy of the applicant's passport.

After registering a business, you should purchase a cash register and register it. This is what the tax office does. This process will take approximately two weeks. Individual stores that sell cash registers, offer their expedited registration. If you don't want to wait, use this service. In this case, you will receive the documents in your hands in literally three days.

Equipment

To open a small store, you don’t have to purchase special equipment.

Can be placed indoors:

• Shelving;
• Showcases;
• Counters;
• Podiums.

To purchase all these things you will have to allocate approximately 100 thousand rubles.

The most important thing is to ensure optimal conditions for storing goods.

Therefore, you should take care of:

• Heating the room;
• Ventilation;
• Air conditioning.

The room should be dry, clean and warm.

The business plan for a hardware store should include all necessary communications:

• Water supply;
• Sewerage;
• Electricity.
• Recruitment

As a rule, all building materials stores are open seven days a week. The most convenient opening hours are from 9 am to 9 pm. For such a schedule, you need to hire at least two salespeople.

The work schedule can be any.

A hardware store should hire only qualified, competent salespeople, since this is the only way to get ahead of your competitors.

Selection of assortment

Before you start working, you need to create an assortment. Some entrepreneurs, when developing a business plan for a building materials store, plan to offer customers a wide selection of products. But this will require a large room. European building materials stores can have an area of ​​over 10 thousand square meters. meters.

You should not trade only expensive or only cheap products. Any client must find a product that suits his financial capabilities. If some item in the assortment is not in demand, you should not remove it from sale. Simply reduce the stock of these products in your warehouse.

Even beginners are well aware of how serious the competition is in the construction industry. Therefore, if you want to compete adequately in the market, we recommend that you choose a narrow niche and sell a certain group of products. Alternatively, you can offer customers a wide range or variety of wallpaper or paint.

Site Map

Advertising costs largely depend on the location of the store. If there are no competitors operating nearby, advertising costs will be minimal. Otherwise you will have to play hardball competition with other stores. Many consumers prefer to shop at a place they trust.

For a full-fledged advertising campaign you will have to shell out 20–25 thousand dollars. To do this, you should use a traditional set of tools. Before you open a store, run a commercial on local television. Such advertising is usually quite effective, but it is not cheap. The spectacular exterior design also perfectly attracts buyers. Think carefully about how to name your hardware store so that the sign attracts the attention of passersby.

Video on the topic Video on the topic

Work with providers

To ensure a sufficient assortment in a large store, it is necessary to have more than 100 suppliers. If you have a big one on your hands start-up capital, there will be no problems with this. But unfortunately, many beginning entrepreneurs are financially strapped, so they try to buy goods for sale. But not all suppliers agree to such conditions. Basically they prefer 100% prepayment.

If you manage to gain trust, building materials will be supplied with deferred payment or at a good discount. Goods for sale are sold at high prices, so you won’t be able to make a good profit from them.

Some stores operate with minimal inventory. They don't want to freeze theirs working capital, so they make purchases several times a week. Their frequency depends on sales. In this case, you need to work clearly with suppliers. This is a rather risky form of doing business.

Business profitability

It is worth immediately noting that retail entails high costs and low profitability. But despite this, everything large companies sell at retail. A good store is the face of the company.

Wholesale and retail trade in building materials differ in organization. In wholesale trade, it is enough to find several large clients and constantly work with them, but in retail trade you need to try to satisfy the needs of all clients.

Construction materials are purchased wholesale by foremen, architects and professional builders, but goods are purchased retail by consumers who do not know exactly what they need. Therefore, you need to hire only qualified personnel to work in the store who will help customers make their choice. How much it costs to open a hardware store can be easily calculated by adding up all the costs and adding mandatory payments to them.

Prospects for further development

A business such as trade in building materials will develop successfully, since people are constantly building or repairing something. Many new houses are delivered with rough finishing, so you have to buy high-quality finishing materials. Those entrepreneurs who can offer consumers quality products at affordable prices will undoubtedly win.

Trade in construction materials is a stable business that does not require large investments. If the trading process is organized competently, you are guaranteed to provide yourself average level income. In order not to burn out during the low season, try to change the assortment on time.