Let's consider the factors that determine the structure of the market. The market has a complex structure and its influence covers all spheres of the economy. The economic structure is determined by:

Forms of ownership (state, private, collective, mixed);

The structure of commodity producers (state, rental, cooperative, private enterprises, individual enterprises) labor activity), which depends on the share of one or another form of economic entities in the overall economy;

Features of the sphere of commodity circulation;

Level of privatization and denationalization structural divisions farms;

Types of trade used in the country.

Since the object of study is the market structure construction services, it is necessary to establish the specific factors of market structure in a given industry. The main goal of competing entities in the construction services market is to sell their products in order to meet the needs of society and obtain the greatest profit.

For the right choice competition strategy, each construction organization must have a methodology for assessing its competitiveness, as well as take into account those significant distinctive factors that are characteristic of the construction services market itself and the competitive relations inherent in it. These primarily include:

Services in engineering and construction related to both the development of projects and the construction itself, as well as construction management. Construction firms can base their competitive strategy both on the basis of specialization and concentration, and by diversifying its activities;

The construction services market and the closely related real estate market, structural employment of the population, and the legislative framework; competition of domestic construction services both in the domestic and foreign markets.

When developing a competitive strategy construction company it is necessary to take into account competitive factors in market conditions. All factors influencing the competitiveness of products and services are divided into external and internal.

External factors, first of all, include marketing (pre-sale and after-sale services for buyers of construction and repair products), i.e. conducting marketing research regarding obtaining orders for fulfillment construction work.

Builders must assess their competitiveness, and this assessment must be closely linked to the study of strategic alternatives: limited growth in the volume of construction work, prices for goods and services, all types of information, etc., and it is also necessary to take into account the risk factor and the time factor.

Internal factors include: technology, equipment, organization of construction production and economic factors.

The organization of construction production makes it possible to rationally use people, equipment, objects of labor and create conditions for the implementation of progressive construction production at the lowest cost. At the organizational stage great importance has an acceleration of time turnover production assets. Therefore, the continuity of production, its rhythm, the proportionality of the use of means of labor are considered as the main measures effective organization construction production.

We propose to classify market structure factors into three sections.

Let's consider the first factor, the size of an enterprise is its size, its degree of development. The size of an enterprise has a decisive influence on its activities, and therefore it is necessary to take into account the main organizational and economic advantages and disadvantages of enterprises of different sizes, as well as keep in mind the relationship between the development of entrepreneurship and the development of an effective market strategy, based on the scale of its operation.

Large enterprises are the strongest from an economic point of view, as they have powerful financial, economic and property potential, high level competitiveness, relatively low distribution costs. They can conduct marketing research, advertising campaigns, implement your own pricing policy, have a wide trading network for the sale of goods and direct contacts with manufacturers. However, such firms are not always dynamic in the business environment; they are inert in the development of economic strategy, have a cumbersome management structure, and the material incentives of proactive employees and the enterprise as a whole have little connection with the final result of the work.

Medium-sized enterprises operate, as a rule, within a narrow market segment and satisfy specific requests for the sale of goods of a certain range. They have distinctive features of the trade and technological process, their products have unique characteristics and are aimed at regular consumers. All this protects such enterprises from competitors, allows them to maintain fairly high prices and ensures financial stability. Their entrepreneurial activity is higher than in large ones, since a constant search for new ideas and improvement of the trade and technological process are required, but at the same time there is no wide range and the ability to switch activities to other goods. There is a risk of loss of know-how, as well as dependence on a specific supplier and an existing contingent of buyers.

The term “small enterprise”, used in regulatory documentation, characterizes the enterprise based on the number of employees (up to 100 people, micro enterprises - up to 15 people), but does not give an idea of ​​​​the enterprise’s place in the market of goods and services. Small businesses are also understood as individuals, leading entrepreneurial activity without forming a legal entity.

Small businesses the best way adapted to satisfy those needs that large and medium-sized companies cannot fully provide. They are characterized by ease of organization in the organization of goods distribution and accounting, work on local market, high flexibility, up to a complete change of type of activity, profile, assortment of goods, more economical use of resources, low management costs, increased rate of capital turnover, interest of each employee in the final results of labor and other factors that ensure competitiveness. But it is small enterprises in maximum degree are not protected from external factors beyond their control. It is more difficult for them to get a loan and set up advertising; more funds required to study the market, obtain the necessary commercial, scientific and technical information; It is impossible to pursue an independent pricing policy. Without government help, such enterprises will not be able to exist and compete with large ones. trading companies who operate freely in the market, establishing control over prices, quality and range of products, sometimes to the detriment of consumers. In Russia, as the sphere of private entrepreneurship expands and market relations strengthen, a the legislative framework on the development and support of small enterprises, providing them with tax benefits.

To the problem optimal size enterprises, three main directions of development of research concepts can be distinguished: technological, institutional and strategic.

Let's consider the second factor, innovation barriers in the global construction industry.

One of the most popular and, unfortunately, unattractive characteristics of not only the Russian but also the global construction industry is its excessive conservatism and extreme slowness in relation to the introduction and widespread dissemination of new technologies. Construction has long been labeled as a “sluggish industry,” and many studies cite the extremely low specific gravity innovation component in the overall cost structure construction companies.

It is necessary to make a significant corrective allowance for the fact that a significant share of new technological developments being introduced in construction comes there from other industrial sectors (metallurgy, forestry and woodworking industries, chemical industry). However, even taking into account this necessary correction, the overall assessment of the construction industry as an industry that is not particularly prone to innovation seems quite objective.

Moreover, if we talk about the housing segment of the construction industry, this negative assessment becomes even harsher: the innovative potential of housing construction is assessed by experts as significantly lower compared to the commercial and industrial component of the industry (office construction). The main reason for this, according to marketers, is the lack of system integrator, responsible for the implementation of new technologies (this role in the commercial and industrial segment is jointly performed by the contractor and the architect).

Let's consider an integrated list of innovation barriers identified in housing construction:

The cyclical nature of construction;

Predominance of small firms;

Low level of integration in the industry, excessive dependence on subcontractors;

A variety of construction standards and regulations, an abundance of regional features in both technical and legal aspects;

Lack of a unified system for testing and certification of new products;

Lack of free access to information about new products;

Inadequate (average) level of technical knowledge and vocational training in branch;

The need for innovation to be accepted by the financial and insurance sectors;

Limited funding for research in the innovation sector;

Resistance to innovation from buyers;

Lack of established schemes for promoting new technologies from research laboratories for testing in operational conditions;

Weak contacts between university research centers and the construction industry;

Low level state support technology development;

Frequent changes of owners over a long period of time life cycle building maintenance;

Hostile attitude of designers and builders to contracts with fixed prices;

High cost of commissioning facilities;

Low correlation between the introduction of technological innovations and profitability.

A number of the above factors, according to the authors of these studies, are most clearly manifested in the housing construction sector. In addition, innovations in the housing construction industry, as a rule, are introduced with a noticeable time lag compared to the commercial and industrial segment of the industry, and there are often cases when innovations, successfully tested by the latter, have not become widespread in housing construction.

Let's consider the third factor of market structure - administrative barriers in the construction complex. According to recent sociological surveys, about 50% of entrepreneurs involved in the industry face insurmountable administrative barriers that jeopardize the implementation of the national priority project “Affordable and comfortable housing for Russian citizens”; as well as important infrastructure projects, including new ring highways around Moscow, St. Petersburg and Yekaterinburg.

The main problems hindering the development of the land and real estate market in Russia are considered to be the cumbersome procedure for providing land plots for construction with preliminary approval of the location of the facility, as well as the admission of a limited number of companies to development sites. This also includes the fact that many municipalities lack the necessary documentation regarding territorial development planning and land use and development rules. Moreover, officials themselves often do not even suspect what can be done on the territory and what cannot be done. Often Required documents either simply absent or so outdated that they no longer meet the realities and requirements of the time.

Thus we have established that, economic structure determined by: forms of ownership, structure of commodity producers, features of the sphere of commodity circulation, the level of privatization and denationalization of structural divisions of the economy, types of trade used in the country. There are three market structure factors: enterprise size, innovation barriers, and administrative barriers in the construction industry.

The market for construction and repair services in Russia is directly dependent on the construction market. Stimulating the construction of new facilities housing stock, the specifics of delivering new buildings without finishing create an almost endless demand for repair and finishing services. According to experts, in Russia “the lion’s share of repair costs goes to correcting mistakes made by designers and builders, as well as eliminating deficiencies.” It is not surprising that the volume of the repair and construction market continues to grow and its scope is largely due to the specifics of the Russian construction industry. Another factor is also related to the fact that a significant part of the buildings went without major repairs for decades. Insufficient volumes of capital repairs of housing stock and commercial real estate today remain one of the most current problems market of repair and construction services in Russia. The volume of capital repairs of housing is on average 0.3% of the housing stock per year, while the average annual standard in this sector is at least 4%.

At the current rate of reconstruction and repair of the housing stock, its wear and tear in the coming years on average in Russia will exceed 60%. The total area of ​​dilapidated and emergency housing stock in the Russian Federation reaches 88 million square meters.

The reason for the fairly high demand for repair services for commercial real estate, first of all, is the fact that most of office premises rented by enterprises are class “C” premises - typical institute buildings in a state “without repair”, requiring partial or major repairs, sometimes with redevelopment. According to analysts, office premises are being renovated mainly (60%), budgetary organizations(40%), as well as trade and service facilities (9%). No changes in the demand structure for repair objects are expected yet.

Today there are many large and small companies that provide construction and Finishing work enterprises and individuals. Unofficial and semi-official brigades continue to account for a huge share of this market.

The growth in the number of market participants was influenced by optimistic forecasts for the development of the repair and construction services market in the period 2008-2013 due to positive dynamics key parameters. At this time, the demand for repair, construction and finishing work increased significantly various types, despite post-crisis stagnation. This was the result of an increase in the level of well-being and income of the population, increased investment by companies and enterprises in fixed assets and housing construction, the development of small and medium-sized businesses and the growth of office space.

Besides, in last years Increasingly, repair and construction work, which was previously carried out independently, is entrusted to specialists so that they can carry out this work professionally, while saving the customer’s time.

"Vira-ArtStroy", in the last two years, due to the crisis, the construction market conditions repair work has changed. Due to a lack of financial assets, businesses are postponing or suspending commercial property renovations indefinitely.

In the apartment renovation market in the primary and secondary markets, the situation is similar. Planned home renovations are postponed or major renovation replaced with a cosmetic one.

With the advent of new technologies, materials and equipment, the work budget has increased many times over, design solutions have become more complex, and the need arose to calculate the upcoming process down to the smallest detail and exercise strict control over repair and finishing work. There is a danger that even with competent design, the result of such repairs will only bring costs and disappointment; the project may be ruined or not completed by the contractor.

For consumers who order services for construction and repair work, sooner or later a number of problems arise: the task of doing repairs on their own or hiring specialists, as well as the task of choosing a supplier of these services.

Increasingly, the consumer decides to involve a specialized organization in solving this problem. Carrying out repairs on your own is not always profitable: income from the main work can bring more profit than saving on the services of a third-party repair organization using your own resources. Lack of experience in such work can lead to disastrous results. Main criterion when choosing a contractor - the quality of already completed projects, as well as customer reviews.

Another trend is the use of higher quality finishing materials, which leads to an increase in the cost of repairs, and an increase in the range of services offered. On average, customers spend about 50-60% of the total cost of repair work on finishing materials.

According to Yandex search data, apartment renovations were of interest to residents of the Russian Federation 506,949 times in November this year. Taking into account the regional popularity index, the majority of these requests come from Moscow and the Moscow region - 146,387 (or 152%) requests, of which 109,247 requests or 152% are from Moscow alone. Second place in this ranking is occupied by the northern capital - St. Petersburg accounts for 35,866 requests or 126%. Note that a popularity of more than 100% means that in this region there is increased interest in this request, below 100% - reduced interest.

Along with “apartment renovation”, users also searched for:
apartment renovation photo 64 660
apartment renovation prices 36,872
apartment renovation for 33,455
apartment renovation key 31 653
turnkey apartment renovation 31,256
work apartment renovation 17 500
apartment renovation + in Moscow 16,399
repair room apartment 15 270
apartment renovation 2015 14,782
apartment renovation + do it yourself 14,662
apartment renovation + in a new building 13,480
renovation of a one-room apartment 13,425

Queries similar to "apartment renovation":
apartment design 236 285
finishing of apartments 114 712
finishing work 114 696
apartment interiors 125 269
redecorating 22 018
home renovation 368 813
design renovation 38 931
renovation + in a new building 29,234
office renovation 19,067
bathroom renovation 124 266
turnkey repair 67,977
repair + and finishing 15 660
interior design 189 792
repair work 112 129
renovation of cottages 5,838

If you trace the dynamics for the request “apartment renovation” in the search engine over the past two years (November 2013 - October 2015), then the graph shows that:
- Russians were least interested in the query “apartment renovation” in the Yandex search engine in June 2015 (387,587 queries);
- greatest interest to this request was in January 2014 (650031) and March 2015 (588020).

As analysts from the Vira-ArtStroy company note, the market dynamics for Moscow look different:
- Muscovites were least interested in the request in May 2015 (88553);
- the greatest interest in this request was in January 2014 (195477);
- from June to October 2015 the market grew slowly (October - 115,800).

The graph below shows the dynamics of the queries “building materials”, “interior design”, “apartment renovation”, “buy an apartment”, “construction”, taking into account the region (Moscow) for two years (November 2013 - October 2015) and their relationship.

According to research by construction market analysts, customers of services for renovation of apartments and private houses can be divided into three groups:
- those who need cosmetic repairs or so-called partial repairs (wallpapering, installation of floors, etc.) within the range of 200 thousand rubles, approximately 60-70% of the total number of customers;
- who can order comprehensive repair services for economy and middle class, costing from 200 thousand rubles. up to 1 million rubles, such customers are about 20-30%;
- customers in the segment of major and luxury renovations worth more than 1 million rubles. about 10%.

If a few years ago the full list of repair services contained more than 100 items, now it is about three hundred. The customer can choose what suits him best in terms of quality and cost. The most popular type of repair services are plastering work and wallpaper sticker (96%). The stability of demand for this type of work is explained by the fact that repairs using wallpaper are an opportunity to quickly, easily and relatively inexpensively update a room. Followed by Painting works, facade finishing (90% - for commercial real estate); in third place - installation of partitions, finishing GVL walls and GKL (35%); then - installation suspended ceilings, installation and finishing of floors, installation of doors and windows (25% each). The least common types of repair services include installation of plumbing fixtures, as well as installation of tile and ceramic coatings.

On average, each customer who has used repair services in recent years has used at least 3 different types of repair services, and wall finishing, in this case, was a mandatory component in the complex of all interior finishing works. As the analysis of the results showed, structural changes in the demand for these types of repair work are not expected.

The consumer, deciding to involve specialists in repairs, is faced with the question of a difficult choice among quite large quantity service providers in conditions of disorganization and “uncivilization” of the market, frequent lack of guarantees for the quality of work.

Contractors providing repair and construction services can also be divided into three types:
- companies and firms with developed infrastructure. These companies employ exclusively highly qualified professionals; the project is usually supervised by an architect;
- private teams;
- private individuals.

Today, more and more attention is paid to the quality of services. This leads to the abandonment of guest workers in favor of companies that have a good reputation in the market and provide guarantees for the repair work carried out.

Service providers, in turn, are faced with a lack of regular customers and the problem of finding clients, uneven orders, seasonality of work, liability risk, staffing and competence issues, and dependence on contractors.

In search of reliable sources of income and long-term clients, many construction and renovation companies are trying to occupy narrow market segments, such as subcontracting work, luxury renovation of apartments and country houses.

One example of new schemes for finding clients is the conclusion of contracts with private management companies. Mandatory cosmetic repairs of both the facade and staircases are carried out no more than once every seven years, which is why management companies do not employ this category of workers. The principles of concluding contracts, as elsewhere, are either searching through familiar contractors or on the recommendations of colleagues.

Another example of finding customers is the cooperation of construction and repair companies with sellers building materials. When purchasing building materials for renovation, the buyer is given a certificate or a discount for the installation and laying of the purchased materials.

This year has been a difficult year for many renovation and construction companies, with experts calling it a slowdown period. 2016 will be another year of mixed expectations.

Despite the very likely economic downturn in the coming years, the renovation market shouldn't fall too far. The field of activity for repair and construction companies still remains vast.

The future of the repair market lies with large companies providing a wide range of services and reliable guarantees. The main priority in the development of this market area is simplicity and openness of information for the consumer. In this case, the information should contain not only prices for standard work, but also customer reviews about the results of the work.

CURRENT STATE AND DEVELOPMENT PROSPECTS OF THE MARKET FOR CONSTRUCTION AND REPAIR SERVICES

Konkin Alexander Nikolaevich 1, Gorbunov Valery Nikolaevich 2
1 Penza State University architecture and construction, candidate economic sciences, senior lecturer at the Department of Economics, Organization and Production Management
2 Penza State University of Architecture and Construction, Candidate of Economic Sciences, Associate Professor of the Department of Economics, Organization and Production Management

CURRENT STATE AND DEVELOPMENT PROSPECTS OF MARKET OF CONSTRUCTION AND REPAIR SERVICES

Konkin Alexander Nikolaevich 1, Gorbunov Valeriy Nikolaevich 2
1 Penza state University of architecture and construction, candidate of economics, senior teacher of the Department “Economics, organization and management of production”
2 Penza state University of architecture and construction, candidate of economics, associate professor of the Department “Economics, organization and management of production”

Bibliographic link to the article:
Konkin A.N., Gorbunov V.N. Current state and prospects for the development of the market for construction and repair services // Modern Scientific research and innovation. 2015. No. 6. Part 3 [Electronic resource]..02.2019).

The market for construction and repair services has its own specific development, distinctive feature which is an extremely low degree of government influence and regulation, and, as a consequence, low organization and controllability of processes within the market.

In the context of the financial crisis, there has been a decrease in the share of large orders for construction, installation, repair and finishing work, both in the primary and secondary construction markets. The main problem for participants in this market is finding reliable and permanent counterparties. In this regard, the problem of finding new market segments and forming new mechanisms for interaction between its participants in conditions of limited information and financial resources becomes urgent.

To identify ways to develop the market for construction and repair services, first of all, it is necessary to determine its product boundaries, analyze the main types of services in this direction, identify market participants and its structure, describe its state and current development problems.

The market for construction and repair services, despite its routineness, has a number of features that complicate its study. This market in Russia is directly dependent on the housing construction market. Government incentives for the construction of new housing facilities and the specifics of selling new housing projects without any finishing create an almost endless demand for repair and finishing services. In many ways, it is the activation and development of the housing construction market that stimulates the expansion of the volume of repair and finishing work. At the same time, insufficient volumes of capital repairs of the housing stock today remain one of the most pressing problems of the market for repair and construction services in Russia. The volume of capital repairs of housing is on average 0.3% of the housing stock per year, while the average annual standard in this sector is (minimum 4%).

At the current rate of reconstruction and repair of the housing stock, its wear and tear in the coming years on average in Russia will exceed 60%. The total area of ​​dilapidated and emergency housing stock in the Russian Federation reaches 88 million square meters.

The market for repair and construction services in Russia is attractive to investors, in particular due to the low price threshold for entering the market, the absence of difficulties from a legal point of view, and the absence of clear leaders in the market today. Competition exists, but this market is still very free. Today there are many large and small companies that provide construction and finishing work to enterprises and individuals. Almost anyone with the appropriate knowledge and experience can provide repair and finishing services. At the same time, barriers to entry into the market are quite low or practically absent.

This business pays off in relatively short time, requires an average level of investment, but must be carefully organized, and that is why a business plan for such an enterprise must be required, as detailed guide, with all the calculations, deadlines, risks.

The number of service providers in this market cannot be accurately counted, since the majority of service providers are not legally formalized, that is, most repair companies are not registered anywhere. Unofficial and semi-official brigades continue to account for a huge share of this market.

It should be noted that, despite the attractiveness Russian market repair and construction services for investment, in the regions the process of “civilization” of the market is developing very slowly; at present, firms interested primarily in “quick money” predominate here.

Thus, we can conclude that civilized relations between consumers and performers in the field of construction and repair work are still only in the formative stage.

The huge surge in the number of market participants was influenced by optimistic forecasts for the development of the repair and construction services market in the period 2008-2013 due to the positive dynamics of all key parameters. At this time, the demand for repair, construction and finishing work of various types increased significantly, despite the post-crisis stagnation. This trend was due to a number of reasons:

The level of well-being and monetary income of the population achieved in recent years;

Increased demand for housing;

Development of small and medium-sized businesses, ensuring the growth of office space.

In addition, clients’ idea of ​​repair is changing: often repair and construction work that was previously carried out independently is now required to be entrusted to specialists, so that they, in turn, will professionally carry out this work, while saving the customer’s time.

However, at present (2014-2015), due to the changed nature of the crisis, which affects not only financial and banking, but also oil and gas sector Due to the imposition of economic sanctions, the market conditions for construction and repair work have changed. Primarily due to a lack of financial assets, many businesses are postponing commercial real estate renovations indefinitely. Enterprises that did not have time to complete this work in the pre-crisis period or at its beginning are forced to suspend construction and repair work on their facilities (if production allows this), or their completion is delayed as funds become available.

The situation in the apartment renovation market on the primary and secondary markets is similar to the situation with the renovation of commercial real estate. The planned renovation of the apartment is postponed indefinitely. Major repairs are replaced by cosmetic ones. Offers to rent out apartments in new buildings (and not only) subject to renovation are becoming more and more popular in the rental housing market. That is, housing that is not suitable for living is rented out, and the tenant makes repairs at his own expense, and the costs incurred as a result of the repairs are included in the cost of rent.

The main service providers are medium and small companies, individual entrepreneurs, teams, various kinds of freelancers and guest workers (i.e. people who have not officially declared themselves to the tax authorities and do not officially work anywhere). The majority of consumers of services are owners of residential premises in apartment buildings, owners of commercial real estate, as well as persons purchasing or building suburban residential real estate.

With the advent of new technologies and tools, excellent materials and equipment, the budget for private construction has increased many times over, design solutions have become more complex, an urgent need has arisen to globally describe and calculate the upcoming process down to the smallest detail and to exercise strict control over construction and repair and finishing work. There is a danger that even with competent design, the project may be ruined by the contractor. In order to avoid a situation of complete collapse, it is necessary to insure yourself as much as possible by turning to technical supervision in construction, that is, a basic inspection of construction work. To do this, it is necessary to recommend to the customer enterprises for carrying out this type of work, so that the object can be handed over as soon as possible and received payment, subject to the quality of the work being carried out, compliance building codes, rules for the production of work, inspection and acceptance hidden work.

All of the above-mentioned features of the development of the market for construction and repair services make it possible to identify the most characteristic problems of market participants, both for consumers and for performers of construction and repair work.

For consumers who order services for construction and repair work, most of whom are apartment owners, sooner or later a number of problems arise: the task of making repairs on their own or hiring specialists, as well as the task of choosing a supplier of these services.

The level of well-being of the population is growing, so more and more often the consumer decides to involve a specialized organization in solving this problem. Carrying out repairs on your own is not always profitable: income from the main work can bring more profit than saving on the services of a third-party repair organization using your own resources. The lack of basic experience in such work can lead to disastrous results when the result is radically different from expectations, and not for the better.

Enlarged main problems for service consumers(if a decision is made to engage a specialized company to carry out repairs) can be divided into the following categories:

1. Large number of service providers
2. Disorganization and “uncivilization” of the market.
3. Difficulty choosing a supplier
4. The consumer applies for the service once.
5. No guarantees for the quality of work
6. Lack of trust in service providers

Naturally, the problems of service providers themselves are fundamentally different from the problems of consumers, although they have the same nature of origin. Enlarged service provider problems can be represented as follows:

1. Lack of regular customers
2. Problems finding clients
3. High risk of job liability
4. Lack of a regulatory and supervisory authority
5. Uneven orders
6. Uneven orders
7. Seasonality of work
8. Staffing and competence
9. Dependence on counterparties

To ensure reliable sources of income and long-term clients, many construction and renovation companies are trying to occupy narrow market segments, such as subcontracting work, luxury renovation of apartments and country houses.

The existing problems in the development of the construction and repair work market made it possible to predict its further development, as well as identify promising trends and outline ways to solve problems. The main trends in the consumer segment of the repair services market can be identified as follows:

‒ With rising incomes, people are increasingly turning to third parties for repair services rather than doing it themselves.

When carrying out repair work, consumers use more high-quality finishing materials, which leads to an increase in the cost of repairs.

‒ More and more attention is being paid to the quality of services. This leads to the abandonment of guest workers in favor of companies that have a good reputation in the market and provide guarantees for the repair work carried out.

At the same time, service providers in the construction and repair services market are characterized by new patterns of searching for clients. One such example is the conclusion of contracts with private management companies. Mandatory cosmetic repairs of both the facade and staircases are carried out no more than once every seven years, which is why management companies do not employ this category of workers. The principles of concluding contracts are the same as everywhere else - either search through familiar contractors, or on the recommendations of colleagues.

Another example of a promising search for clients is the cooperation of construction and repair companies with sellers of building materials. When purchasing building materials for renovation, the buyer is given a certificate or a discount for the installation and laying of the purchased materials. An obvious benefit for all parties to the transaction. A seller of building materials may not form a construction and repair team on his staff, but create a specialized service department that provides advisory services on the selection of materials, drawing up estimates, and drawing up a contract. The work itself is performed by a third-party contractor. Cash, received by the seller from the contractor, covers the costs of maintaining the service center. The service center itself performs the functions of attracting customers and creating a positive image of the company.

As we see, the future of the construction and renovation market remains with large companies that provide a wide range of services and reliable guarantees. The main challenge facing service providers is a regular source of income and long-term clients. The main priority in the development of this market area is simplicity and openness of information for the consumer. In this case, the information should contain not only prices for typical work, but also customer reviews of the results of the work. This kind of aggregating resource can be an Internet portal built on the principle of a public procurement website, but aimed not at budgetary organizations, but at private clients interested in an adequate ratio of price and quality of services received.

Apartment renovation is a real black hole. You don’t know how much you will spend on it, whether it will be done well and whether you will meet the planned deadline. The first business projects are appearing in Russia, promising to solve these problems.

The Russian market for repair and construction services in the private sector, the volume of which its participants estimate at $5.7 billion at the end of 2014, is opaque and not consolidated. Those who want to carry out renovations in their apartment often rely on the advice of friends, but not so much because they are trusted, but because there are no other sources of information. Modern technologies, thanks to which the standardization of many service segments in Russia began (tutoring, taxis, apartment cleaning, beauty salons, minor repairs techniques) are still almost not used in the apartment renovation market. But the first Internet entrepreneurs are also appearing in this segment, although for now they invest more than they earn. Perhaps the economic crisis will give an additional impetus to their business ideas: the desire to save money and correctly calculate the cost of repairs will push not only ordinary citizens, but also developers, whose unfinished apartments are now almost never sold.

Repair numbers

IN $5.7 billion the Russian retail market for repair and finishing services (without building materials and furniture) is estimated in 2014

Approximately 41% market falls on Moscow and the Moscow region

25% those planning to make repairs are looking for repair teams via the Internet

47% - most - based on recommendations from friends

1-1.5 million rubles. The average cost for major repairs of a comfort- and economy-class apartment on the secondary housing market. The amount may vary greatly depending on the individual parameters of the living space and wishes

No less than 15% real estate sellers on the secondary market have to reduce the price of an unrenovated apartment in order to sell it

Source: Radme, Smetus.com, Inkom-Real Estate

Estimate costs:Smetus. com

The owner of the Perm construction company G4 group, Alexander Bratchikov, says that one of the main problems with repairs is the inability to estimate how much it will cost. “In the process of performing work, I constantly encounter the lack of automation of numerous algorithms and stages of work,” he explains in an interview with RBC. “From time to time I tried various IT tools that speed up and simplify some processes, but I did not get the desired effect.” The root of the evil lies in the fact that programmers, not builders, were doing this, Bratchikov decided.

Alexander Bratchikov (Photo: from personal archive)

At the beginning of 2015, the entrepreneur decided to create a special website on which customers and contractors of repair and construction work could find each other, and there would also be a service for drawing up estimates - too often, unscrupulous contractors overestimate the volume of work performed. Bratchikov invested 700 thousand rubles in the Smetus.com project. (about $11.5 thousand). In the beta version, you can already create a mini-project of the premises and calculate more than 20 parameters in order to plan the purchase of materials. “This allows us to reduce calculation time by seven or more times, depending on the complexity of the room,” says Bratchikov. — Having printed such a document, the buyer can safely go to the store to buy building materials. The seller will not have any questions, he will find the answers in this mini-project and will easily calculate everything necessary materials, taking into account the individual geometry of the customer’s premises and all the nuances and subtleties associated with it.” The statement of scope of work can be published on the website when searching for a contractor in order to receive from him an accurate calculation of the cost of his services (commercial offer).

Bratchikov honestly admits that while Smetus.com is a source of expenses, the project does not bring in any money. The entrepreneur plans to monetize the service in several ways. Large construction companies will be provided with a subscription to create projects online, followed by automatic generation of a bill of quantities and costing of materials. For stores and suppliers of building materials, there is a subscription to remotely receiving applications from buyers - the service will receive a commission for the transaction. “The market is huge, the share of online sales is growing, so the prospects for Smetus.com are obvious to me, and it’s just a matter of making the product popular,” concludes Bratchikov.

Team for the apartment:Radme

A political scientist by training, Sergey Azbarov was involved in sales of various real estate for several years. “I saw what the customers themselves put into the concept of “apartment renovation”, how the construction industry works in different areas: housing, business, hotels,” he tells RBC. — There are virtually no work standards in the industry, and in order to get high-quality repairs, the customer is forced to plunge headlong into it.” Azbarov decided to make the repair easier for the customer. “In Moscow alone there are 174 standard series, with the 20 most popular accounting for 87.7% standard apartments, says Azbarov. “In fact, there are 2.6 million apartments in Moscow in which renovations can be put on stream.” Standard houses Not only Moscow, but all of Russia was being built up, so the service, which was called Radme, is easily scalable, Azbarov believes.

Sergey Azbarov (Photo: Ekaterina Kuzmina / RBC)

Over the course of a year, Azbarov collected an extensive database of apartments and house models and standard construction services, for which he spent about 1 million rubles. own funds. The development of the site cost another 1 million rubles. They were allocated by business angel Konstantin Sinyushin. Now on the Radme website there is an application form for various construction and repair work linked to the address. The user simply enters his address and the number of rooms in the apartment, and receives the preliminary cost of the work. In manual mode, you can change the calculation (options: architectural supervision, type of plumbing, etc.). The application prepared in this way is published and seen by the performers connected to Radme. The service allows you to calculate the cost of repairs with an accuracy of plus or minus 7%. "We receive feedback from current repairs and, if we see that there is something inherent in a certain number of houses, we add the corresponding coefficients for the entire series,” says Azbarov. “For example, it may turn out that under the parquet there is a mountain of construction waste, and under the Soviet plaster there is a wave-shaped wall.”

Monetization of the project is carried out through the commission that builders pay in case of concluding a deal with the customer (for the latter everything is free). “We moved everything into a bureaucratic channel: we enter into an agreement with a repair team to provide advertising and marketing services. They pay us a commission - 4% of the contract,” says Azbarov. According to him, 250 clients have already used the services of the service, which brought the service about 500 thousand rubles. revenue (it turns out average order on Radme - only 50 thousand rubles). Azbarov claims that Radme has reached the level of 50 orders per month.

Turnkey renovation: “Done”

The founder of Afisha, Ilya Oskolkov-Tsentsiper, decided to completely standardize the renovation of standard apartments. Together with the head of the Lofting architectural bureau Ilya Shargaev and the Moscow Architectural Institute teacher Marko Mikhich-Eftich, in the spring of 2015 he launched the “Made” service. Unlike other projects, which take on only part of the work associated with the repair, “Made” does the repair completely and independently - in 50 days and a fixed amount. To make this possible, two standard designs- "Stockholm" and "Paris" - in general outline reflecting mass taste. “Repairs from Sdelano solve three main consumer issues: price, duration and appearance of the finished apartment,” Oskolkov-Tsintsiper tells RBC. “It was important for us to turn the renovation into a “black box.” Investments in the project amounted to $200 thousand ( own funds founders). Such large sum required for market research, development of design projects and procurement of building materials.

Marko Mihich-Jeftic,​ Ilya Oskolkov-Tsentsiper and ​Ilya Shargaev (from left to right) (Photo: Oleg Yakovlev / RBC)

Like Radme, “Made” examined what Moscow was built from. “We have identified ten series of houses that we work with and about which we know everything in advance,” Mihich-Eftich tells RBC. “They make up approximately 25% of all apartments within the Moscow Ring Road.” Therefore, “Made” does not torment the client with questions about pipes, electrical wiring and the curvature of the walls; they require three things from him: the address of the apartment, the number of rooms and its total area. "All necessary work based on the address, they are already included in the price,” explains Mihich-Eftich.

The cost of renovating a one-room apartment with an area of ​​35 square meters. m starts from 589 thousand rubles. (labor and materials). Such a low amount is obtained due to the fact that they managed to remove all the chaos from the repair process, the founders convince. According to Mihić-Eftić, the construction market has good producers And good craftsmen, but they have one problem: a client who doesn’t know what he wants. Working with such a client is expensive. “Most professional builders do not want to deal with apartments because of the small volume: to gain 1000 sq. m. m total area, you need 10 or 20 apartments, and this is, in fact, a similar number of separate businesses,” explains Mihich-Eftich. — What are we creating for them? We have our own quality standards, construction documentation, ready before construction begins. And as a result, we bring good workers to ordinary residential buildings. Material suppliers are also interested in working with us: through us they gain access to a large market. Moments like this allow us to make a very low price for the client.”

Currently, four teams of craftsmen are collaborating with Sdelano. Their interest is a guarantee of the availability of objects. The client’s interest is the technical and architectural supervision of the apartment renovation, which is carried out by “Made”. By early October, Made had closed 20 renovation deals. Entrepreneurs do not disclose how much - they only say that the fork is wide, from cheap repairs to one-room apartment up to multi-million dollar in a four-room apartment. Within a few years, “Made” wants to reach the level of 1,000 transactions per month. “We thought about going to developers next year, but they contact us themselves,” says Tsentsiper. “Their sales have fallen, and apartments with finishing are selling better than without.”