Repair of knitted products as a business. Production and sale of knitted items

You have decided to turn your favorite hobby into income and open a knitting business. A business plan will help you understand the intricacies of launching a project: in what direction to take the first steps at the start, how to start earning money, what needs to be done for the business to continue to grow. And the key to success will be: competent assessment of demand, high quality of work, strong faith self-confidence and perseverance in achieving goals.

How to start your own knitting business

Individuality, naturalness, handmade (English: hand made) are in trend today. Unique designer items are highly valued and are in constant demand. Taking into account this trend, needlewomen who are good at knitting themselves, as well as beginners who are just starting to learn, but know how to profitably realize the results of the work of hired workers, can open a profitable business.

The prospect of opening your own knitting business is available to those who have organizational skills, understand where to start, and how to do it.

To get a serious business back on its feet, initial stage you will have to devote all your time to this. Develop models, knit, look for customers and new sales channels, select quality yarn according to optimal price, engage in promotion, keep records.

The market does not stand still; store shelves are bursting with a huge number of knitted items. This means that your products will have to compete with them.

A unique item, knitted with love by a craftswoman, is for many preferable to a factory-made product

Market and resource analysis

Researching the knitwear market is a key step in preparing a business plan. Already at the first stage of planning, you should know: who, where, why and in what volumes will purchase your products, what the range should be, how strong (and important) the competition is.

At the initial stage, it is enough to evaluate:

• The number of potential buyers, the total volume of the sales market.
• The presence of competitors, how they operate, how they position themselves, where they advertise.
• Are there any vacant niches in the local market?
• Cost of similar products.

It is not always possible to accurately calculate the number of clients, sales volume in your niche, or money turnover in the market. But at the beginning of your journey, when you need to determine the viability of an idea, it is important to understand the lower limit of your monthly income. If the calculations allow you to hope for a profit that suits you, you can continue working on the project.

Explore prices for knitted products, including industrial production, as well as imported analogues both in stores and on the Internet. Don’t trust your memory: take pictures of products and prices, write them down, put all the data in a file. This will be useful when calculating the selling price of your products.

Visit the personal pages of competitors or online stores that sell handmade items - this will give you excellent food for thought

Market assessment is an important stage for launching a project. But no less important for starting a knitting business is the study of internal resources (subjective factors that depend primarily on you):

• Personal enthusiasm, involvement of the author in a promising project. It all starts with your interest. This is the main resource during the launch phase. You need to understand that there will definitely be difficulties, obstacles and mistakes. An inner attitude and a great desire to pursue this particular direction will help overcome them.
• Competencies and knowledge. For beginning knitters, the main available resource is personal time. Part of the work (or all) at the formation stage will have to be done independently or checked by the craftswomen. Therefore, it is important to have a good understanding of the basics of knitting, designing and modeling.
• Size starting investments. Start-up capital is not just money. TO initial capital This includes personal acquaintances and connections, the competencies of close people, and much more. Everything needs to be taken into account.
• Understanding opportunities to develop your business. If already at the start of the project you think about steps to scale (grow your business), the chance to withdraw home business to the average level - significantly higher. It is important to imagine what the project will look like during its maturity period.

It is at the stage of assessing the market for knitted products and internal resources that it is necessary to calculate the approximate profit, the period for the business project to reach a certain monthly profitability, and its payback period.

Without a well-thought-out business plan to conquer the knitwear market, you shouldn’t expect success

Define “your” assortment

What to specialize in? Which products will be the main one, and which direction will be the accompanying one? These questions need to be answered in the second planning stage. After analytical preparation, it is enough to simply select an assortment to launch a knitting project.

• children's clothing (hats, booties, blouses, warm pants, etc.);
• outerwear for adults (coats, cardigans, sweaters, vests, skirts, blouses, dresses);
• home knitted clothes;
• scarves, hats, stoles;
• mittens and mittens, socks and leggings;
• knitted rugs, blankets, pillowcases have become firmly in fashion;
• curtains, tablecloths, napkins.

A set of knitted hat, scarf and mittens never goes out of style.

Quite a new range for the market:

• clothing for pets (overalls for cats and dogs);
• sets that are worn in pairs are becoming popular: he + she, daughter + mother, father + son;
• swimwear self made, light tops;
• knitted carpets;
• Mug covers can be sold as business gifts or as a personal gift from the heart.

Clothes for your beloved pets can be an addition to your assortment or your main business.

The wider the assortment, the greater the volume of products sold and, as a consequence, the profit. But the higher the financial investments and risks, the greater the time costs and physical exertion.

Choose knitting methods

“Machine knitting or hand knitting?” - this question haunts most craftswomen. Any product has demand and its customers. Each method has advantages.

100% handmade

Advantages of hand knitting

If you only knitted or crocheted before starting a business, it is recommended that you start with hand knitting. In this case you will be able to:

• quickly understand opportunities, see bottlenecks, find ways to reduce costs and mitigate risks;
• adequately assess the time costs per unit of production, the degree of professionalism when hiring female workers;
• do not purchase expensive equipment, separate workplace;
• see for yourself that hand knitted models are sold 30–40% more expensive than machine knitted products;
• get ample opportunities to implement the most daring ideas.

Let's consider three options out of a dozen possible.

Knitting by hand. In a few hours, a massive blanket is knitted from bulky yarn (merino wool or thick acrylic threads).

For a fabric measuring 70 x 100 cm, knitted with a simple stockinette stitch, you will need about 1.5 kg of yarn. The costs of the material will be offset by the price of the finished product.

A blanket knitted by hands brings special tenderness and warmth.

Knitting with beads. A simple technique that can do amazing things. An inexhaustible source for creating unique clothing and accessories. When beads are woven into the fabric, things begin to play with new colors and halftones and acquire a unique charm.

Photo gallery: working with beads

Cozy knitted toys. They are in great demand, require a minimum of material, and what a flow of warm and tender emotions these babies carry. And finding a place to implement them is not difficult.

Knitted toys will not leave anyone indifferent

Benefits of machine knitting

Machine knitting has a number of advantages:

• a knitting machine significantly speeds up work;
• the time for making parts using simple knitting is reduced, and the craftswoman can focus on the author’s handmade elements (embroidery, crocheting, etc.);
• things turn out thinner and lighter, look elegant and sophisticated.

Knitting on a machine significantly reduces the time it takes to make one product.

If you plan to increase volumes and expand the range, a knitting machine will be necessary. Therefore, at the development stage of a business project, it is recommended to plan to purchase one (two) knitting machines and begin to combine both knitting methods.

Provide a set of tools, select personnel

At the second stage of business planning, it is necessary to include in the costs a complete list of all necessary tools and equipment, and take into account personnel costs.

Basic kit for starting knitting:

• knitting needles with a diameter from 2 to 10 mm;
• hooks;
• needle sets;
• accessories (buttons, appliqués, buckles, lace, fur, beads, sequins, other decorative elements);
• steamer (preferably);
• knitting machine (possibly later, during development);
• consumables for machine knitting: carriages, deckers, weights (for fabric), needles, other tools.

If you decide to use machine knitting, you should take the choice of working tool seriously.

There are machines: single-font and double-font, punched card (mechanical) and electronic. They are all divided into classes, the lower the class, the thicker the knitting threads (such machines are used for making outerwear and winter accessories).

Machines with class level No. 5 can knit any product, so they are optimally suited for mass production. The price range is from 25 to 120 thousand rubles. The more professional the equipment, more features by typewriter, the higher the price.

During the work process, you yourself will determine what materials are needed, everything is individual.

A knitter's tool kit is not limited to knitting needles and hooks

Should you work on your own or hire knitters?

The number of female employees when starting a business depends on financial capabilities. To get started faster and start receiving a stable income, it is advisable to hire one to three people.

These could be women on maternity leave, pensioners, people with disabilities. Such work is estimated at $50–150 per month, payment depends on the volume and complexity of the work. Knitters must be responsible, patient, diligent, have a high knitting speed, have good taste and modeling ability.

As a rule, a separate room for female workers is not required. Knitters can work from home and deliver finished products by the specified deadline.

It’s better to choose craftswomen yourself, because the success of your business will depend on their technical and creative capabilities.

Knitting is not a job, but a calling

Organize your workplace

The main criterion for a knitter’s workplace is comfort: everything is at hand, nothing distracts.

Regardless of whether you plan to rent a room or plan to work at home, the place to work should be bright, dry, and well ventilated. After all, the more conveniently the work is organized, the faster the knitting process goes, the volumes increase.

The workplace must be professionally arranged.

To do this you need:

• Designate a space for storing yarn and consumables.
• Determine a place for finished products and organize a visual storage system (if you plan to receive clients in the workshop, this will be additional advertising).
• Provide the space with comfortable work furniture (table, chair or armchair).
• Put coffee table and a chair for receiving visitors (preferably).
• Set up a fitting room.

The work place for machine knitting should be comfortable and well lit.

Are you planning to work on a typewriter? Immediately try a table with a built-in knitting machine (“cabinet”, as the manufacturer calls it). If the machine is not built-in, the table must be selected based on its dimensions (usually 0.5 m is enough). The main thing is that the table is heavy and stable, otherwise it will be difficult to knit.

Search for clients and advertising

Until such time as you have stable sales channels for your products, it is recommended to work on order and through online sales.

It’s easier to find first buyers among friends, colleagues, and neighbors. Don't be shy about asking clients to advertise your work (if they like it, of course). Word of mouth will help increase sales of individual items. If you and your child have interesting knitted items, display them in places where there may be potential customers: playgrounds, holidays, art exhibitions, etc.

We are collecting a portfolio of our work. Such a catalog will be useful for display to clients in the workshop and for advertising on the Internet. Perhaps you decide to make small booklets with your work.

Sales and promotion on the Internet are a separate matter; here you can sell almost everything:

Your own page with samples of work will dramatically increase sales of knitted products

• place ads in places where your target audience is;
• post booklets with jobs at large enterprises and kindergartens;
• register a workplace if you accept clients.

Make stylish business cards indicating what you do (designer items, custom accessories, repairs, etc.). The costs for them are minimal; you can order from 24 pieces from a printing house or make them yourself. Leave them in kindergartens and at store checkouts so that everyone can make individual orders from you.

During the development of a business project, in order to ensure a stable income, you need to find places where you can deliver finished products on an ongoing basis. These can be women's and men's clothing stores, children's departments, departments souvenir products, home textiles, hats. Almost all cities have art workshops that sell designer items (clothing, souvenirs, textiles).

The choice of distribution channel should depend on the product range. Knitted toys, for example, will be in demand in flower stalls, as well as in specialized gift delivery stores.

When determining the selling price, it is important to take into account that stores take goods only for sale, and the store’s markup is on average 30% or more.

How to register an individual entrepreneur

To protect yourself from the legal and financial side, it is better to open an individual entrepreneur. Entrepreneurial activities in the Russian Federation are registered by the tax inspectorate.

Most quick way registration of an individual as an individual entrepreneur - through a personal account on the State Services website. This is the best option if you already have a personal account on the website.

Terms of service provision: 3 working days. Cost: 800 rubles.

How to get the service:

• Fill out an electronic application for state registration individual as an individual entrepreneur.
• Pay the state fee.
• Send the completed application to the tax authority and wait for the results of its consideration (you will receive in “ Personal account» invitation to visit the registration authority).
• Take the documents.

The government services portal is the best assistant in registering any business

The second option for registering as an individual entrepreneur is to submit documents in person. Since 2017, registration of individual entrepreneurs from tax authorities has been transferred to multifunctional centers. If there is no MFC in the city, the application is submitted to the tax office (necessarily at the place of registration).

Before visiting the center (or the Federal Tax Service), you need to prepare documents and decide on the following points:

• Select main and additional types activities according to OKVED-2 (All-Russian classifier of species economic activity, entered into force on July 11, 2016).

Determine the taxation system. The best option here is a simplified taxation system (USN 6%), when individual entrepreneur pays six percent of all gross profits.

• Pay the state fee (800 rubles).

Collect a complete package of documents. Passport of a citizen of the Russian Federation (with copies of all pages); a copy of the certificate with the individual’s TIN number (if any); receipt of payment of state duty for registration of individual entrepreneurs; application for registration of a citizen as an individual entrepreneur in form P21001; application for application of the simplified tax system according to form No. 26.2–1.

• Submit the completed package of documents.
• In 5 days you will receive the finished documents.

For knitting clothes, the main code will be OKVED 14.13.1 (Production of outer knitted or crocheted clothing). You also need to select several additional individual entrepreneur activity codes. For example, OKVED 14.14.1 (Production of knitted and knitted underwear); OKVED code 14.19.5 (Sewing and knitting of other clothing and clothing accessories, hats for individual orders of the population), etc. A separate code is required for the sale of knitted products. OKVED 47.51 (Retail trade in textile products in specialized stores) is suitable here.

Don’t get carried away by the number of OKVED codes, select 10–15 codes. After opening an individual entrepreneur, you can always add new types of activities to the list or discard unnecessary codes. To do this, just write an application to the tax office.

When paying state fees, be careful about the details and purpose of payment. It is impossible to get a refund for an incorrectly paid fee.

A receipt with details must be taken from the website of the Federal Tax Service of the Russian Federation. When applying through the MFC, in the payment purpose you must select the wording “ State registration FL as an individual entrepreneur."

If you plan to go to the tax office to submit documents, then the wording should be “State fee for registering a sole proprietor as an individual entrepreneur.”

If you live in another city, you can register by sending a package of documents by registered mail with a description of the contents. But it is better to visit the inspection in person; employees may have questions and clarifications regarding the package of documents.

Table: what factors to consider when drawing up a business plan

Should I open a knitting business?

If you still doubt whether to start, weigh all the nuances. Take this issue seriously.

Take a piece of paper or make a sign on the computer, thoroughly calculate all the expenses (the table above will help you), supplement it, clarify the details. The consumable part must be as accurate as possible.

It’s easier with the income part. Calculate based on real possibilities: how much time it takes to make one thing, what and in what way you will knit, how many workers you will attract. You are unlikely to be able to achieve 100% of your target income from the first month. Therefore, there is no need to describe this point in detail.

You can start small starting capital, look at the result and then decide on the amount of further investments. You can immediately take out a loan for development, but this is a big risk, keep this in mind.

At first, invest 50-80% of your profits in business development. There will be a temptation to do differently, but accept as a rule that this is working money.

Know that people just like you live and work in business. It’s just that at a certain time they were not afraid to take risks, took into account all the nuances and stepped forward. Take your business responsibly, analyze the market and opportunities, draw up a detailed action plan, think about ways of development. Know that starting a business is quite easy, keeping it afloat is more difficult. If you put in your best effort, you will definitely achieve your goal.

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Knitted items have been fashion trend and practical clothing for many people. A few knit themselves, the rest look for stylish new items in stores and on Internet sites, or order unique items from the studio. One of the popular knitting business options is machine knitting. A business plan for machine knitting, an example of which is presented in this article, will tell you how profitable and promising this activity is.

Project Summary

Most often, women on maternity leave think about a knitting business. If you have an understanding of the process, the ability to knit, creative thinking and a desire to create your own business - machine knitting great option to earn money.

In this business plan we consider creating our own production of knitted products on a special machine. Our knitting workshop will be located in a city with a population of more than 1 million inhabitants. Our workshop will specialize in the production of original knitted, knitwear. The workshop will produce clothes for women, men and children.

Target Audience:

• Women from 30 to 45 (35%).
• Women with children (25%).
• Women from 45 to 65 years old (25%).
• Men from 35 to 45 years old (15%).

The competitors of this business are similar workshops, production workshops, wholesalers and stores with knitted items. Considering the fact that not every knitting woman can offer quick production of orders for several clients at the same time, a machine knitting workshop has special prospects.

There is no point in fighting clothing stores, because... Factory items are offered there in several copies, and our workshop offers unique items to order and for a specific person. Exactly individual approach to each client and the uniqueness of the product will be the main competitive advantage.

Main project risks

To minimize risks, we draw up a business plan for knitting on a machine with calculations that take into account financial risks, start-up and monthly costs.

Registration and registration

To start the production of knitted products, you must register with the tax authorities. To do this, you must submit an application using the selected form. entrepreneurial activity and the corresponding OKVED code. For a knitting workshop, registration as an individual entrepreneur with a simplified tax system of 15% will be sufficient. We indicate OKVED code 14 “Clothing production”. In addition, we need to obtain permission to operate the rented premises.

The total costs for registration, registration and permission will not exceed 5 thousand rubles.

Search for premises

The location of the workshop for the production of knitted items, on the one hand, does not matter where to open it, but it should be convenient for clients to find the studio. This means that best way to attract an audience is to open a car knitting workshop in a residential area in a busy place. We will rent space for the production of products with a total volume of 60 square meters. m. The room must be brought into compliance with the standards, get rid of moisture and mold. Choose a room with good ventilation and proper heating. The cost of such premises will be about 20 thousand rubles. We will allocate 15 thousand rubles for materials for painting and cleaning the premises.

We will spend no more than 7 thousand rubles monthly on utility bills.

Our premises will be divided into the workshop itself (30 sq. m), a room for demonstrating models (reception) (20 sq. m) and a bathroom for workers (10 sq. m).

When concluding a rental agreement, we pay 2 months of rent at once.

Purchase of equipment and materials

The key thing in this business is the knitting machine that will produce knitted products and, of course, the quality of the raw materials. The workshop will need knitting and sewing equipment. Estimates for machines and raw materials in the table:

In addition, it is necessary to purchase a fitting room (5 thousand rubles), a table, an armchair, and a sofa for the reception area (25 thousand rubles). Total another 30 thousand rubles.

It is necessary to purchase yarn, threads and fabric based on the selected models, which will be sewn immediately to attract customers, because in addition to individual tailoring, we will have a catalog of models that are already ready or that we can offer for knitting.

Staff

To start a knitting workshop, you need, in addition to the main seamstress-entrepreneur, another employee with relevant work experience. At first, the owner of the atelier herself will both sew and receive guests. Later, an administrator will be hired who will accept orders, sell existing models and issue orders to customers.

The wages of our hired seamstress will be piecework. The estimated amount will be 20 thousand rubles.

However, it is worth holding off on investing in personnel, because... Our task is to develop a profitable workshop for the production of knitted clothing. In the first months, naturally, the flow of clients will be minimal.

Assortment

To begin with, we will develop a catalog, which we will show to clients visiting the studio, and present it on the Internet.

• Women's cardigan – 20,000.
• Women's/men's coat – 25,000.
• Women's warm dress – 20,000.
• Women's dress spring-summer – 15,000.
• Sweaters for women/men/children – 10,000.
• Women’s/men’s/children’s hats – up to 4,000.
• Vests – 15,000.
• Swimsuits and tunics – 10,000.
• Scarf/hat/mittens (set) – 20,000.
• Snood – 7,000.
• Pillowcases – up to 1,000.
• Floor mats – up to 10,000.
• Socks for women/men/children – up to 1,000.
• Children's items (dresses, suits, hats, mittens, vests) – up to 5,000.
• Toys – up to 5,000.

It is very important to plan your assortment in advance. To do this, you need to analyze offline and online stores that sell stylish knitted items.

Marketing and advertising

To attract customers, first of all, you need to choose a good location for the studio, then install a sign so that customers can quickly find what they need. Next, you need to order flyers and business cards from the printing house with beautiful clothing models, phone number, by email and the website address where you can study the catalog and ask a question to a consultant. In our case, the consultant is the owner of the studio. So, the initial advertising investments in a business are in the table:

Every month you will have to spend at least 20 thousand rubles on flyers, targeting on social networks and landing page promotion.

Investments in advertising are required, because There will be only a few passive clients. Not every woman will pay attention to the sign and the fact that at this moment she needs something unique. Therefore, it is imperative to advertise on social networks, on women’s and city forums, where our potential clients are located.

The presentation of the assortment and unique offers should be on our landing page. For example, when ordering products worth 50 thousand, the discount will be 15%. From time to time there is a sale of out-of-season items with a 30% discount. The profit of the studio will, accordingly, depend on the quantity and volume of the order. In addition, you can set up online sales of finished knitted products. That is why it is necessary to invest heavily in advertising and attracting customers.

Expenses and income

At this point in our business plan, we will reduce the startup costs and monthly expenses for the business. We will also calculate the estimated profitability based on the planned profitability. Based on the indicators, we will calculate the payback period of the starting investment and see what kind of profitability can be obtained from this business.

Start-up costs

Monthly expenses

Income

For the first 2 months, you should be prepared that there will be very few visitors and clients, and the profitability, accordingly, will be minimal. Each visiting client will receive a consultation, study the catalog and decide what to order. In this case, word of mouth will be an excellent tool, which will ensure good customer responses.

From about the 3rd month, a plan for orders and sales will be established in the amount of 300,000 or more:

• 1 coat.
• 3 cardigans.
• 5 women's hats.
• 2 men's hats.
• 5 snoods.
• 3 dresses.
• 2-3 children's dresses.
• 5 swimsuits.
• 3 beach tunics.
• 2 blankets.

Let's calculate the difference between income and expenses to calculate tax:

300 000 – 165 000 = 135 000.

We calculate the tax payment:

135,000 x 0.15 = 20,250 rubles.

Thus, net profit will be:

135,000 – 20,250 = 114,750 rubles per month.

Return on monthly investment:

(114,750 / 165,000) x 100 = 69.54%.

The profitability indicator is quite good. The main task during the starting period is to find at least five regular customers who will seasonally place orders for themselves, their families and children and at the same time praise the quality of work and products to their friends.

Let's calculate the payback period of the starting investment:

867,000 /114,750 = 7.5 months.

The investment is expected to be recouped within 7 months. Further, if demand is high, it is planned to purchase another knitting machine and hire another seamstress to increase productivity.

In the end

A workshop for the production of knitted items is quite profitable and profitable business. As soon as the initial investment pays off, a main base of customers will appear, profits will increase, it is planned to develop an online store of knitted items, where both ready-made models will be sold and proposals from customers will be accepted for ordering. The option of cooperation with large clothing stores not only in this city, but also in the region under a single brand of products is also being considered.

*Calculations use average data for Russia

1. PROJECT SUMMARY

This business plan discusses the creation of your own production of knitted clothing full cycle. The production will be located in a city with a population of more than 1 million people. The company will specialize in the production of original knitted jerseys for men, women and children.

The production area of ​​the enterprise will be 65 square meters. meters. Necessary knitting, sewing and auxiliary equipment in the amount of 798.1 thousand rubles. The total volume of start-up investments will be 1.4 million rubles. The success factors of the enterprise can be called:

increased demand for knitted wool products due to fashion;

originality and modernity of manufactured products;

work for a wide target audience: different genders and ages;

affordable prices with high quality products.

The planned monthly turnover of the enterprise is 925 thousand rubles. Net profit - 311 thousand rubles. Return on sales - 33.6%. The main indicators of the project's effectiveness are given in Table. 1 business plan.

Table 1. Integral performance indicators

2. COMPANY DESCRIPTION

For a long time, knitted clothing in the public consciousness was associated with rather simple and unpresentable clothing, suitable for wearing only at home. However, in recent years the situation has changed radically: knitted clothes have become the highlight of fashion shows and entered the everyday wardrobe of many people, including those with high incomes. If previously the practical factor came first - convenience and comfort, now consumers value the design of knitwear no less. The brightness and originality of the author's idea often become the decisive pros and cons in choosing a purchase.

This business plan discusses the creation of our own full-cycle production of knitted clothing. The production will be located in a city with a population of more than 1 million people. The enterprise will specialize in the production of original knitted knitwear. These will be original designer sweaters, coats, cardigans, tops, scarves and other knitted products. The basis of the product range will be products for women and children (about 70%), the rest will be knitted goods for men.

The organizational and legal form of business will be individual entrepreneurship (IP). The business is opened from scratch, the initiator of the project is a person who previously had experience in the production and sale of designer knitted products at home. The products will be sold in small wholesale and retail through own online store.

Ready ideas for your business

The production will be located within the city in a rented premises with an area of ​​65 sq. m. meters. For the arrangement, the necessary knitting, sewing and auxiliary equipment will be purchased in the amount of 798.1 thousand rubles. The total volume of start-up investments will be 1.4 million rubles. In Table. 2 business plans present all the starting costs for opening a workshop.

Table 2. Investment costs of the project

3. DESCRIPTION OF GOODS AND SERVICES

The clothes that will be produced by the company will not only be warm and comfortable, but will also be able to emphasize the individuality of the owner due to a wide selection of designer patterns. All products will be created so as not to restrict a person’s movement and at the same time emphasize his style. Raw materials for production (yarn, accessories) will be purchased in bulk from a local supplier working directly with several dozen manufacturers, which will ensure procurement various types products in the “one window” mode. The list of manufactured products and variable costs are given in Table. 3 business plans. Note that in the future, with access to wider production capacity, the range of products produced will be expanded.

Table 3. Nomenclature and variable costs

4.SALES AND MARKETING

Our products will be aimed at people of both sexes and all ages. The main emphasis will be on female audiences aged 18-35 and children. A typical representative of our target audience is a solvent person who strives to keep up with fashion, is interested in new and unusual things, has good feeling humor. Such a person is ready for good clothes, but at the same time demands the highest quality and comfort from them at a reasonable and affordable price.

Sales will be carried out in small wholesale in retail stores clothing, as well as retail through its own online store. At the same time, it is planned to promote on social networks: product samples will be presented in the company’s communities on Instagram, VKontakte and Odnoklassniki. It is also planned to participate in specialized clothing fairs and knitwear fairs.

5. PRODUCTION PLAN

The production will be located in a rented premises with an area of ​​65 square meters. meters. 40 sq. meters will be used directly for the knitting shop, 10 sq. meters will be occupied by a sewing room, the rest of the area will be for utility rooms, a warehouse, and a bathroom.

For production will be purchased necessary equipment in the amount of 798.1 thousand rubles. A detailed list is given in Table. 4 business plans. Preference will be given to universal equipment, namely fifth-class knitting machines, which will make it possible to easily expand the line of knitted products in the future. Some of the knitting machines will be electronic, which will allow you to create precise patterns, automatically knit a pattern, create and edit patterns on a computer, etc. All knitting equipment and components come with a 1-year seller's warranty. Installation and basic training are included in the price.

Table 4. List of equipment

In addition to what is listed, you will need specialized software, necessary for tracking the process of knitting patterns and working on creating projects with complex designs. The cost of the software will be 25,500 rubles.

Knitted clothing is a seasonal product and is in greatest demand from October to April, which will be taken into account in production plan enterprises. During the off-season, production will be partially reoriented to the spring-summer assortment, while revenue targets will include a 30% reduction in planned levels. Planned production indicators are given in Table. 5 business plan.

Table 5. Planned production indicators

6. ORGANIZATIONAL PLAN

The organizational and legal form of doing business will be individual entrepreneurship (IP). The form of taxation is simplified (6% of income). The initiator of the business will be an individual entrepreneur who previously had experience in selling knitted products of his own production in small volumes. In addition to his responsibilities for managing the company, his responsibilities will include sales management. The company's staff will include 8 people, including 5 knitters, 2 seamstresses and a design programmer. The wage fund and staffing table are shown in Table. 6. Accounting will be outsourced. Maintenance Responsibilities sewing machines will be carried out by mechanics-adjusters, whose labor will be paid under a contract. Production is scheduled to begin in August, before the start of the sales season.

Table 6. Staffing table and wage fund

7. FINANCIAL PLAN

Investment costs for opening an enterprise will amount to 1.4 million rubles. The main amount of funds will be used for the purchase of equipment (798.1 thousand rubles), the purchase of raw materials (308 thousand rubles) and the formation of a fund working capital(200 thousand rubles). The structure of start-up costs is shown in Table. 2 business plans.

IN variable costs expenses for the purchase of raw materials and transportation costs are included. Variable costs are presented in detail in Table. 7 of this business plan. Fixed expenses include rent, accounting, depreciation, website hosting (see Table 8). Depreciation of fixed assets is calculated using the straight-line method over a service life of 10 years.

The financial plan for a three-year perspective is presented in Appendix 1.

Sooner or later, any person who is passionate about any craft or needlework thinks about whether his hobby can bring additional (or even main) income. Not every master achieves success in these endeavors, which is due to the specific nature of handmade work. Really high quality, unique and beautiful products hand-made products are expensive, and the majority of consumers prefer to buy ready-made, albeit mass-produced products, which often do not fit perfectly in all respects, but are usually cheaper. However, in recent years the clientele of the masters has been increasing. This also affected knitters.

When is it worth taking the risk of turning a hobby into a business?

If you have been knitting yourself for quite some time, are aware of fashion trends and are able to embody them in your creativity, and have established a private practice (that is, many customers) - you can try to earn an official income. It’s great if you know both hand knitting (hook, knitting needles) and machine knitting - using technology significantly speeds up the process of producing the product.

If a knitting machine, even if not the most modern, is already available, even better. The costs of starting your own business will decrease significantly. By the way, the model of the machine that is popular today costs about 120 thousand rubles, plus additional parts are purchased, for example, an openwork carriage; Add to this the cost of yarn - the amount comes out to be quite large.

State support makes it easier to start your own business financially: you can contact the employment center at your place of registration and apply for a subsidy. However, be prepared to provide a well-thought-out business plan, with special attention to the sale of the product.

Is it necessary to register a business officially?

If you start your business seriously, there can be no question of “illegal” work. An individual entrepreneur is very useful if you want to knit not only to order, but also for sale, that is, you plan to hand over knitted items to specialized departments and stores where they will be sold. Moreover, you need to register as an entrepreneur if you want to open your own point of sale of products.

When collaborating with points of sale, it is important to consider the following: when you give things away for sale, you risk getting them back if they are not sold in a deplorable condition after many fittings. Therefore, it is much more profitable for a master to work with departments and shops on the terms of their purchase of items. However, finding such partners is very difficult.

Cheap or expensive?

Business in the production and sale of knitted products can be done in several ways. In one case, you can completely rely on yourself – both on the master and on the organizer. Such option will do those who are confident in their talent, knit exclusive items that are strikingly different from ready-made knitted items, and have experienced the “saleability” of manufactured products. The work will be carried out mainly to order, but models can also be knitted for free sale - if you have time, of course (and knitters are often in short supply).

To sell things not related to specific clients, you cannot find anything better than your own showroom, department, store. To help the craftswoman, Internet blogging with beautiful photos will attract new customers. With such an organization of work, each item will ideally suit the client, take into account all his wishes and parameters, and be created in a single copy - which means the cost of the product will be high.

Another option for doing business is suitable even for those who do not know how to knit at all, but have organizational inclinations. In this case, several knitters are hired, working either at home or in a studio. If necessary, they provide them with equipment and knit items in whole batches at the request of points of sale. Of course, to implement this option it will take much more funds. However, it is worth noting that material state support can also be much greater, because for each hired employee the entrepreneur will receive a considerable amount. Making knitted items in batches reduces their cost, as well as exclusivity.

Expansion of the client base

The main weapon of any master is word of mouth. One satisfied client told a friend, he was also pleased and shared with his relatives - and away we go, everyone is tied up from head to toe.

Participation in exhibitions and fairs can also increase the number of potential customers - do not skimp on making business cards when participating in such events. If you decide to sell finished products in departments, for example, selling yarn, leave your business cards there too.

A modern needlewoman who makes money from her hobby should take advantage of the possibilities of the Internet. This is a treasure trove creative ideas and plenty of opportunities to get a client. A group on a social network, your own blog, a website - choose the most convenient option taking into account your target audience.

What about profit?

Creating and selling knitted items is not an easy task, especially if the craftswoman views her work as creative process, and not as an assembly line job. Starting your own business from scratch and spending a minimum of 200 thousand rubles (including the purchase of a machine, a supply of yarn, a steamer, necessary tools), you should expect that the expenses will pay off within a year at most, but rather in two or three. The same goes for organizing a knitting workshop. Although the costs will be higher, the sale of products is guaranteed, the production rate is higher - as a result, the first net profit will also appear a year or two after the start of work.

It should be taken into account that knitting has its own seasonality - even with a stable demand for summer things in winter, there is still more work, and you can make good money just on mittens and warm house slippers and socks. What can we say about cozy sweaters with fashionable Scandinavian patterns!

In the end

When you decide to start your own craft business, be prepared for any outcome, but still hope for the best. The demand for handmade items is steadily growing, and gradually the consumer understands what determines the high price of such products. Moreover, he agrees to this price with the proper quality of the products. So the craftswoman only needs to add the ability of an organizer to the knitter’s talent and move according to plan, stitch by stitch, to make a profit.

It is believed that knitting as a business is not a very profitable business. By doing hand knitting, you can earn about 20 thousand rubles in a month. But there are supporters of the opinion that with proper organization and active promotion of goods, income can be very high. It is important to offer original and high-quality products, which means perfectly processed seams and the presence of various decorative elements. And, of course, the success of the knitting business is influenced by the originality of the models produced.

Many people believe that knitting is a business tied to certain climatic conditions. But in the Internet era, this factor has lost its decisive importance.

Case registration

Before registering a knitting business, it is recommended to study the market and find your niche in it. Based on this, determine the scale of the enterprise and, accordingly, the form of its registration. If your plan includes making exclusive items to order, it is recommended not to rush into registration, but to first try yourself in this business. And only if the customer base starts to grow, you will have to hire someone to help, does it make sense to register your own company.

Room

Again, if your business plan involves making a small number of custom items, you may be able to limit yourself to working from home. If you have a more ambitious plan, you can buy or rent a small room of 10-15 square meters. m, where you can sell a certain number of finished products and accept orders for new ones.

Staff

Regardless of whether you have a premises for an atelier or not, if you are building serious business, your plan must include staffing. Finding craftsmen for the knitting business is not difficult, just leave an ad on the Internet, or look for those who exhibit their work yourself.

But if you want to get to the top of the knitting business, your staff should definitely take advanced training courses. Every year new technologies and features of making things from knitwear appear, which you need to know about and which you need to be able to make.

There are also various technological solutions production process. In some cases, craftsmen make products themselves and then hand them over to the studio. In others, a technological chain is established between personnel, when some employees are engaged in the manufacture of parts, while others are engaged in their assembly. Moreover, some entrepreneurs are limited to only one part of the production process - the manufacture of parts. And the assembly is given to experienced large studios. It is believed that this approach ensures the highest quality product possible.

Payment for personnel services also depends on the organization of the process. Thus, knitters who work from home usually earn approximately $50-70 per month. If we are talking about a large studio, then the salary plan should include $100-300 for each master.

Knitting needles and yarn

In fact, to work you will need yarn and knitting needles. As a rule, each craftsman has his own set of knitting needles. But yarn should be included in your spending plan - you will provide it for knitters.

As a rule, products are made from wool yarn, of which there is a huge variety on the market today in terms of quality, manufacturer and characteristics. The head of the company is simply obliged to understand what kind of wool, what characteristics it has and for what purposes it is used.

Therefore, when choosing wool for your products, you need to start from the range of products you plan to produce. As practice shows, the most popular knitted items are:

• shawls;
• scarves;
• mittens;
• mittens;
• socks;
• down scarves;
• sweaters;
• sleeveless vests.

To speed up the knitting process, you can purchase a special knitting machine. The simplest option costs about 10 thousand rubles. This machine makes fabric, which then needs to be carefully sewn.

Pricing for products

The cost of a product consists of the following components:

• wages for a knitter;
• cost of yarn and other consumables.

The average markup is about 100%. But you should always focus on the average price on the market and the product itself.

Profit calculation

• wages for a knitter – 50-600 rubles;
• the cost of 500-600 g of yarn is 500-600 rubles.

In just a month, about 15 such products can be made, provided that about 5 knitters work. After paying the necessary deductions, about 20 thousand rubles remain. profit. This is provided that there is no need to pay rent.

Business advertising

Today it is not enough to use traditional advertising sources. Posting advertisements and placing them in thematic print publications, of course, can bring clients, but this will be a negligible percentage compared to the return the Internet provides.

The easiest way is to post photos of your work with an offer to buy on free message boards. But at the same time it is important to do very high quality photos– the attractiveness of your products to the client depends on this.