Business plan for opening a beauty salon. Ready-made business plan for a beauty salon

What exactly is a business plan? Written competently and clearly, it will be the beginning of a successful business. Without it, starting a new endeavor is devoid of any meaning and further development. In addition, this is a painstaking and time-consuming process. The fate of the entire plan largely depends on literacy and a responsible attitude to writing a business plan.

1. Summary of this project

The essence of the material below is how to open a beauty salon, capable of providing potential consumers with high-quality face, body care services,
hair and nails. Commerce based on the development of beauty salons belongs to a rapidly growing and progressive category. With the growing standard of living of Russians approaching Western standards, there is a need for thousands of new salons. Now it has become indecent to appear in society unkempt or unkempt. Many women take care not only of their hair and nails, but also rejuvenate their faces, correct figure flaws and fight cellulite, realizing that salon procedures are much more effective home care. More and more men and young people are becoming visitors to beauty salons today. The income of owners of modern beauty salons depends on the size of the premises. The more total area all rooms of the salon, especially larger size net profit. This must be taken into account when designing, because according to existing standards, the cabin must also have auxiliary rooms. Each region has its own level of salaries, prices and salon occupancy, but the main thing is to interest, attract and retain as many clients as possible.

2. Industry characteristics and company description

The purpose of this project is to determine how to organize your own beauty salon, providing a wide range of services based on various areas: hairdressing, cosmetology, nail services, massage. Its work must be organized in accordance with all service standards. Such services have now become available to a large number of people.

As a rule, beauty salons are premises, with a sign and a separate entrance, located on the ground floor of houses, preferably on the red line. It is preferable that this be a premises located on a busy area, close to public transport stops, shopping and entertainment centers.

To open it, you will need a room of about 130 sq.m., the area of ​​which will be divided as follows:

• Administrator area (reception) with a counter and a hall (area for receiving visitors) with a wardrobe area - 10m2;
• Hair salon room for three chairs for haircuts, styling and curling - 30m2;
• A special room for hair care, in which hair is washed and dyed - 15m2;
• Combined room for manicure-pedicure and nail extension services – 12m2;
• Massage room– 15m2;
• Solarium – 14m2;
• Cosmetologist's office – 9m2;
• Staff rest room – 14m2;
• Utility office – 11m2.

IN salon business plan expenses included:

• for repairs and equipment of the premises in the amount of 260,000 - 310,000 rubles;
• start-up costs for enterprise registration, personnel, marketing - 550,000 rubles.
• rental of premises 75,000 - 85,000 rubles. every month.

3. Characteristics of the services provided

The beauty salon serves the following main positions:

1. Services of a hairdresser and hair stylist (haircuts, coloring, styling, hair styling);
2. Manicure.
3. Cosmetology procedures;
4. Various types of massages and wraps, specialized body skin care (anti-cellulite procedures);
5. Solarium and SPA treatments are an excellent opportunity to expand the range of services.

Nowadays, hairdressing services are important, but they are no longer essential. As practice shows, owners of beauty salons are reducing the number of hairdressing chairs by increasing the number of places for physical procedures, which are much more profitable than classic ones. In fact, a meter of hairdressing salon brings in three times less income than square meter area allocated for cosmetologist procedures.

The advantages of this salon include:

• a wide range of procedures provided;
• affordable pricing policy;
• quality service;
• politeness of the staff and competence of the administrator.

Table 1 Price list for services provided

The provision of the listed beauty salon services requires registration of the appropriate permitting documents.

4. Increase sales and marketing

The salon carries out its activities aimed at serving the population with average and above average income levels. The main activity of the salon is aimed at satisfying the needs of its visitors for high-quality hairdressing services, nail services, massage and cosmetology manipulations. A high level of professionalism, quality service, suitable location and service time - these principles will become fundamental in the salon’s activities. Today's salons are gaining the upper hand by increasing the list of services. The main principle is that the client can receive all procedures in one place, without running around to nearby establishments. But it would be nice for the salon to acquire a few highlights that no one else has nearby, adding some popular service to the range. This can be vacuum massage, lymphatic drainage, myostimulation, etc. Next, you need to choose a direction, purchase equipment and hire specialists capable of solving these problems. As a result of these actions, the salon planned for opening has many advantages over competitors, providing a more extensive range of services with excellent quality. Service is provided on a first-come, first-served basis or by telephone.

5. Project implementation plan

The salon is located in a residential area surrounded by multi-storey residential buildings, next to transport interchange, retail space, cafes, supermarkets, office space and banks.

Costs for organizing a salon:

• Premises layout and renovation – RUB 260,000.
• Recruitment of employees – 8,000 rubles.
• Purchase of equipment – ​​RUB 748,950.
• Installation of equipment – ​​47,000 rubles.
• Advertising events – 63,000 rubles.

Total: RUB 1,126,950

The figures given are averages and may vary depending on the functional features of the equipment, manufacturer and quality of the purchased material. The beauty salon business plan with calculations contains detailed description equipping each functional area of ​​the cabin.

Table 2. Equipment purchase costs

Management of the organization of the salon's activities is entrusted to the administrator; the staff includes six master hairdressers working in shifts, a manicure-pedicure specialist, a cosmetologist and a massage therapist. The staff is recruited from employees with the appropriate vocational training, confirmed by a diploma of graduation from an institution of a special profile. The main requirement for employees is their competence, ability to work with visitors, and conscientious attitude to work.

Table 3 Payroll and staffing table

The duration of this project from the initial registration of documents to the start of the salon’s operation is about one quarter. The management is carried out by the owner of the beauty salon. It is he who carries out business planning for the salon’s activities, looks for new ways of promotion, and analyzes the results of its activities according to the main performance indicators. The manager is subordinate to the administrator, who carries out management functions and to whom he reports service staff.

6. Planning of financial costs:

6.1. Preparatory period – RUB 1,130,950.

6.1.1. Expenses for registration and obtaining permits - 27,000 rubles.

6.1.2. Creation of the concept of the premises and renovation - 260,000 rubles.

6.1.3. Recruitment events – RUB 8,000.

6.1.4. Purchase and assembly of equipment – ​​RUB 798,950.

6.2. Main stage – 494,200 rubles.

6.2.1. The rental fee for the premises is RUB 72,000.

6.2.2. OT fund (salary) – RUB 356,200.

6.2.3. Purchase of consumable materials – 20,000 rubles.

6.2.4. Marketing – 26,000 rub.

6.2.5. Payment for accountant services – 11,000 rubles.

6.2.6. Payment of utility bills – 12,000 rubles.

7. Calculation of business efficiency for organizing a beauty salon

The implementation of this project requires large start-up costs, which is associated with repair work, the purchase of professional equipment and consumables. However, with the achievement of the planned sales volumes of services, the payback will increase, which will lead to the minimization of risks. It is planned that this project will bring an estimated profit immediately after opening.

During the operation of the salon, certain risks may arise that must be calculated when planning its activities:

• The emergence of competitors;
• Reduced solvency of potential clients;
• Possible theft;
• Natural disasters and disasters.

8. Conclusion

It will take about four months to set up your own beauty salon. During this period, it is necessary to draw up documents, develop a concept, create a project, carry out repairs, complete the selection of equipment and hire personnel. Using the step-by-step instructions provided beauty salon business plan perhaps on your own open your own beauty salon. If difficulties arise, it is necessary to invite specialists who can help solve a particular problem. As a rule, the costs of organizing a salon will be justified within a year. Experts recommend starting work in the summer or autumn, so that by the New Year holidays, when the salon’s load can be at its maximum, it will be ready and begin to function. And by spring, when many people pay more attention to their appearance and willingly go to specialists, it began to bring tangible profits.

The organization of beauty salons is one of the promising species business that attracts many aspiring entrepreneurs. The relevance of this matter is explained by the desire modern people look good, regardless of gender. Many people can live without spectacular false nails, but no one can live without a neat hairstyle. That is why a hairdresser or a small salon will always be in certain demand, it will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this field get off to a very successful start. To open a new business, an entrepreneur must know which services to provide and which not, and must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes located close to each other. There is one important aspect that is worth seriously thinking about - the quality of the services provided. It is thanks to high service that a beauty salon accumulates a good client base. If there is competent advertising, qualified craftsmen, and a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different from each other. You shouldn’t deceive people by proudly calling an ordinary hairdresser a “beauty salon.” When opening this business, it is worth thinking about the audience: for what category of the population is the salon opening? If you live in a large metropolis and are planning to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for the elderly and pensioners, opening a salon here would not be appropriate.

In the case of this target audience, it is better to call your business a “hair salon” so as not to scare away the category of clients that you are going to serve on an ongoing basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, and special image studios. The main thing is to accurately indicate the categories of your salon.

After choosing the direction of the salon, we begin registering a new enterprise, but first you need to draw up a business plan, which must be submitted with all other documents. The list of required documentation is as follows:

• Written business plan;
• Lease agreement;
• Official conclusion of fire and sanitary services;
• Received permission to maintain the selected economic activity;
• Received certificate of conformity;
• Availability of medical records for all current employees.

Some special services of beauty salons must undergo a mandatory licensing procedure. This list includes all services where skin damage is expected. These important points things to consider when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Typically, all salons have the following standard set of services:

• High-quality hairdressing services;
• Designer manicure;
• Modern cosmetology services - depilation, peeling, eyebrow and facial skin care;
• Various types of massage;
• Solarium.

To open such a salon with the specified range of services, you will need a room with an area of ​​120 sq.m., where there will be the following departments:

• Reception - for receiving clients and registering calls;
• Halls for providing hairdressing services;
• Hair care room - hair washing, curling and coloring will take place here;
• Pedicure and manicure rooms;
• Massage room;
• Equipped room for solarium;
• Make-up artist's office;
• Staff premises;
• Utility room.

At the same time, a novice entrepreneur must be aware that any premises will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the premises, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. A business plan consists of the following parts:

• The main goals of starting a business;
• Detailed description selected industry and new company;
• Description of the services provided;
• Project Summary;
• Analysis of the selected market niche;
• Description organizational issues when opening a beauty salon;
• Financial plan;
• Organizational plan;
• Project effectiveness assessment;
• Probable risks and guarantees.

These are the main points that should be contained in any business plan. A similar procedure will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing quality skin, face and body care services, and hairdressing services. Potential clients of the salon can be people with average income, women aged 25 to 45 years.

To implement the project according to all the rules, the entrepreneur will need an investment of 2 million rubles. for salon in small town and from 4 million and above - for a studio in a large metropolis. Next, it is necessary to establish specific deadlines for the implementation of this project to obtain the necessary permits, purchase necessary equipment. The entrepreneur must carefully analyze all these points and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicures and pedicures, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in cities with a population of over a million - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege for the elite; the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people regularly visiting salons has increased by 40%. This growth is associated with the accelerated pace of life, when, instead of self-care, many women began to often use the services of beauty salons, finding their services profitable and affordable.

Usually the beauty salon is located on the 1st floor apartment building, with a separate entrance and a catchy sign. To refurbish a rented premises, an entrepreneur must be prepared to invest up to 88% of the total cost of the property. You can choose individual entrepreneur as the form of ownership. A simplified tax system is suitable for the salon.

To open a full-fledged beauty salon, you just need to choose only 6 main types of services:

• Full range of hairdressing services: men's and women's haircuts, styling, hairstyles;
• Manicure and pedicure - a full range of services for care, extensions, design and correction;
• High-quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
• Comprehensive facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services provided, affordable prices, high quality and decent service. Next, you need to provide a price list of all the services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to operate from the State Fire Supervision Authority.

As they say, in any business there are no trifles; an entrepreneur must think through everything down to the smallest detail. To carry out this activity, it is enough to create 1 entity- IP. This type of activity includes the following services:

• Hairdressing services, shaving and beard trimming, cosmetology massage, manicure, pedicure, professional makeup;
• Trade in cosmetic products, retail trade in non-specialized places;
• Other activities aimed at maintaining health;
• Physical education and health activities - involving attendance various types baths, weight loss salons, massage rooms.

The implementation of the project, from the moment of registration until the start of sales, takes up to 3 months, the entrepreneur needs to take this into account. The business owner turns into a salon manager. It is on his shoulders that the important strategic planning his affairs, conducting analysis on key parameters efficiency. All service personnel are subordinate to him; we entrust accounting matters to a third party.

Making a financial plan

As part of the business plan, it is necessary to draw up a financial plan for upcoming contributions at the preparatory and main stages. Among the main expenses of the preparatory period we note the following costs:

• Registration fees, obtaining the necessary permits, preparation of related documentation - 25-30 thousand rubles;
• Renovation and redevelopment of rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Recruitment costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic website - 70 thousand rubles.

• Monthly rent- 80 thousand rubles;
• Payroll - 300 thousand rubles;
• Accounting - 20 thousand rubles;
• Organization of advertising - 40 thousand rubles;
• Payment utilities- 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Garbage removal organizations - 2 thousand rubles.

Here are some examples financial indicators, all these values ​​may vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

Organizational plan

First you need to decide on the room where the salon will be located. It is advisable that it be located in a busy area. Carefully study what is located near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises, work repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all major work. The functioning of the launched salon will be ensured by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit into the team those craftsmen whose skills are confirmed by various training diplomas. This is a prerequisite for ensuring a good reputation for the salon. The main requirements that will be presented to employees are a good level of competence, the ability to find mutual language with people, communication skills, responsible approach to work. Includes purchasing expenses as fixed expenses. Supplies, payment of rent, utility bills, payment for garbage removal. The volume of services provided is influenced by seasonality with a decrease in the rate in the summer; during the period of formation there is an increase in the recognition of the salon. The implementation period for all these procedures is 3 months.

Case performance assessment

To fully implement this project, significant financial costs will be required. As the payback increases and the stable planned volume is reached financial risks are kept to a minimum. The approximate payback period for this business is 7 months. The project will begin to generate some profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a newbie may face certain risks that may arise in his work. Among them are various types of thefts, natural phenomena, the emergence of strong competition. Increases in raw material costs may also have an impact on business operations. Salon operations depend on supplies that are purchased from different manufacturers. If the supplier starts raising the price, this may be a reason to switch to another cosmetic brand. The modern cosmetics market has a wide range of prices, from which you can choose a product at an affordable price. During the period of seasonal decline in sales, the volume of planned profit also decreases; this point must be taken into account. To reduce this seasonal phenomenon, it is important to change organizational policies and organize various promotions and discounts. In the field of cosmetology and hairdressing services, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, special master classes, you can learn everything about new trends in the field of beauty. This needs to be monitored, because it affects the image of the enterprise.

The main risk of this business is the low funding of various marketing campaigns organized to attract new customers. The development of advertising campaigns and media planning should be taken with the utmost seriousness. The lack of specialized specialists and the low level of professionalism of the selected personnel can lead to the fact that your competitors will have more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to a reduction in the salon’s profit and incurring direct losses caused by improper organization and incorrect calculation of the approximate payback. Your salon can generate losses if its work is not organized correctly.

• Financial losses due to lack of organization and activity of competitors;
• Changes in the popularity of certain cosmetic services;
• Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar quantitative study of probable risks in your business plan. To provide own salon desired flow clients, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we are increasing the advertising budget by 15%, and are working on self-promotion in conditions of strong competition. All of this should be contained in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work to improve the skills of your employees, because the worse the service in the salon, the greater the likelihood that a dissatisfied client will leave for your competitors. It is important to prevent this from happening, so you should not waste money on quality advertising and professional training, since these events have a direct impact on your business.

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. Business plan for a beauty salon, a strictly defined project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investment emerges.

For every person, regardless of his status and age, his appearance is a very important factor.

Therefore, according to statistics, beauty salons have enough profitable business, which has very high demand for supply indicators, and the main advantages are the following characteristics:

• Proper organization of a beauty business in the future can lead to the emergence of a number of chain salons under an already established brand name. Which also independently attracts additional investors;
• To enable the business to operate, a minimum number of hired personnel and equipment for the salon is required;
• The company can operate within a small space. For example, the calculation is carried out based on the square footage of the workplace occupied by the foreman. So the estimated area per worker will be 7 square meters;
• Beauty business is characterized by good performance growth, even taking into account the time of crisis.

Development of a beauty salon requires a fairly small initial capital, which, if the enterprise is correctly and accurately introduced, pays for itself in approximately nine months.

Planning stage

The draft business plan for a beauty salon begins first of all with a competent and correctly compiled resume of the planned company. This section is quite short in content, but its significance is quite great. Since the component must attract future readers and create a positive opinion about itself and the project.

And so, the opening lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the assigned tasks and by what methods he is going to implement them.

The first points when drawing up a business plan for a beauty salon are usually the following points:

• Planned profit from organizing a beauty salon;
• Detailed description of the enterprise development plan;
• Final conclusion with analysis regarding the payback period of a beauty salon.
• The first point above is the main one, because it is on it that the foundation of the future business is formed.

A business plan for a beauty salon from scratch requires the availability of all the necessary information about the enterprise, such as: name of the salon, exact location, planned work schedule of the company.

To accommodate own business focused on the beauty industry, it is better to select locations for the salon closer to the city center, preferably with busy traffic and the presence of parking spaces.

But we should also not forget about the main rule, the location of the planned business facility, which states that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use places in a shopping center or office space, but only if there is a bright and memorable advertising sign that contains detailed indicative information for a potential client.

Marketing stage

A business plan for opening a beauty salon for girls contains a section dedicated to marketing. At this stage, the planned place of the business project in the existing services market is considered. An assessment is also given strengths and existing competing businesses.

The following factors should be present in the final business plan:

• The trend of enterprise development in competitive conditions;
• Analyzing information regarding the location of the enterprise and its development;
• Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
• Compiling an analysis of planned advertising, which is expected at the start of the business project;
• Information regarding competitive firms, their positive sides and features.

In today's market for services, hosting a beauty salon is a very cost-effective solution. And when building a competent plan, as well as locating the enterprise in the right place, high traffic and profits are guaranteed.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of the beauty salon. Since the number of clients, and therefore the generated profit, directly depends on this.

Until recently, the main clients of beauty salons were mainly women in the age category from twenty to thirty-five years. However, today this age and gender category have changed significantly. Nowadays, teenagers from the age of fourteen also often visit the beauty salon, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the income level of the client base directly depends on the type of services provided and the beauty salon itself. For example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Mid-level salons, in turn, are aimed at clients with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

However, even if there is not large funds can be made good advertising using the following methods:

• It's worth putting a beauty salon on your cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure metro Leninskaya”, while in order to get into the results you do not need to pay extra at all;
• Availability of gift certificates. Which will allow you to attract additional clients to the salon. Because today it is very popular to give paid visits to beauty salons to friends and work colleagues;
• Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other forum members;
• Promote an advertising campaign in various in social networks . This is sometimes even a much more effective method compared to the others listed above, because modern man I spend most of my free time on such Internet resources.

Description of all services offered

In order to obtain more detailed information regarding the necessary equipment, tools, workers, materials, you need to describe in detail the entire list of services offered in the beauty salon business plan.

For example, such as:

• Hair care procedures, which include: cutting, styling, coloring, creating complex hairstyles, as well as full-salon care using professional cosmetics.
• Nail care procedures. And various techniques and procedures, for the implementation of which, require special means, equipment, instruments and others.
• Scroll cosmetic procedures.
• List of skin care procedures. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

Beauty salon staff

For the normal functioning of a beauty salon, it is necessary to have the following employees:

• Manager (administrator). Job responsibilities include: registering applications, purchasing necessary funds and equipment, financial management, control of other staff members;
• Hair stylist. For the operation of the salon on initial stage, it is recommended to hire one male master and two female ones. And it is desirable that people are qualified specialists with a certain amount of experience in their positions;
• Massage professional. Also, you should not hire newcomers without certain experience and relevant knowledge.
• Nail technician. At the beginning, it is possible to have one employee. Also with a certificate and experience;
• Makeup artist-cosmetologist.

A ready-made business plan for a beauty salon should contain information about job responsibilities, staff work schedule, wages.
Thus, the initial team will have seven people, with the exception of the manager.

The first paragraph contains basic project data.

Sample:

Activities: beauty services.
Location: indicate the city and district in which the enterprise is opening, and the population.
Area: 70 square meters.
Ownership form: rent
Schedule: 9:00-21:00 , seven days a week.

Services:

• Hairdressing salons (including hair extensions);
• Manicure and pedicure (including nail extensions);
• Epilation;
• Cosmetology, including hardware;
• Body care (wraps, massage);
• Tanning in the solarium.

Market analysis

Target audience: people aged 18-45 years. Wherein most of clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

Most good choice location - residential area, built up with multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential clients of the establishment.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your own advantage for each competitor. For example, a “protection” from a large establishment will be a service that only you offer, a bright sign, and affordable prices.

Business organization

This paragraph provides a description of registration entrepreneurial activity, obtaining permits, choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

1. 93.02 Providing services in hairdressing and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
2. 93.04 Physical education and health activities (massages, solarium).
3. 85.14 Other health activities.
4. 52.13 Other retail trade in non-specialized stores.
5. 52.33 Retail cosmetic and perfumery products.

A package of documents with which you can start working: permits from the Sanitary and Epidemiological Station, State Fire Inspectorate. For cosmetic procedures, hair removal, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get clients to come to you, develop competitive advantages. For example, an average price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $500);
• Development of corporate identity, logo ($100-150);
• Website development and promotion ($150-350);
• Printed handouts: leaflets, business cards ($150);
• Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote your establishment using a website and communities on social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, “word of mouth”.

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Opening ceremony with a drawing of gifts and distribution of certificates with discounts.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a set of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not be deterred by an “unreasonable price.”

Pricing

Taking into account the establishment’s orientation towards the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are indicated in dollars):

Salon

• A haircut. Women's - 7-8, men's - 5;
• Laying - 4-5;
• Toning - 8;
• Highlighting - 13;
• Lamination - 15;
• Hair straightening - 23;
• Perm - 30-38;
• Hair extensions - 70-120.

Makeup

• Daytime - 13;
• Evening - 23;
• Wedding - from 25;
• Eyelash extensions - 23;
• Eyebrow extension - 30;
• Eyebrow correction – 4.

Nail care

• Manicure – 5;
• Pedicure – 11;
• Paraffin therapy – 4;
• Nail extension – 12-30 depending on the technology.

Depilation and hair removal

• Depilation of the lower leg – 8;
• Depilation of thighs – 8;
• Hand depilation – 8;
• Armpit depilation – 6;
• Classic bikini – from 8;
• Deep bikini – 18;
• Electrolysis – 16/hour;
• Laser hair removal - 4.5/1 sq. cm;
• Photoepilation – from 55.

Cosmetology

• Ultrasonic facial cleansing – 26;
• Whitening with vitamin C – 15;
• Facial massage – 12;
• Facial peeling – 30-60;
• Correction of facial wrinkles (Botox, Relatox, Xeomin) - 4/unit;
• Anti-rosacea program – 29-38;
• Lip augmentation with Botox - 5/unit (about 150 - full course).

Body care

• Massage – from 13;
• Lymphatic drainage massage – from 23, general – 70/hour;
• Vacuum roller massage – 15/session;

Wrap

• Honey – 20;
• Algal – 23;
• Chocolate – 23;
• Thermal wrap – 46.

Solarium

3-4/10 minutes.

Production plan

In order for an institution to generate good income, it is necessary to place as many jobs inside as possible.

Premises requirements:

• Separate entrance;
• Water supply is cold and hot. Water should flow not only into utility rooms, but also into the work area;
• Good lighting - daylight plus artificial light - only about 30-35 lamps;
• Flow ventilation and air conditioning system;
• Fire safety system.

The project provides for the correct division of the premises into zones:

1. Reception, wardrobe – 9 sq.m. m;
2. Hairdressing salon – 15 sq.m. m;
3. Makeup artist area – five square meters;
4. Manicurist area – 6 sq. m;
5. Massage room – 11 square meters;
6. Cosmetology room – 10 sq.m. m;
7. Solarium – eight square meters;
8. Utility room – 3 sq.m. m;
9. Shower room - three square meters.

Renting such a space will cost about $900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the establishment (prices in dollars):

The waiting area

• Reception desk – 300;
• Cash register – 180;
• Computer, telephone – 300;
• Wardrobe for things – 230;
• LCD TV – 240;
• Sofa – 150;
• Coffee table – 70.

Hair salon

• Two armchairs– 300-400. A good selection of inexpensive hydraulic seats is provided by the Image Inventor brand.
• Workplace with mirror(two) – 300. Image inventory or Panda.
• Suchoir– 150. An inexpensive one can be purchased from the Profreshenie company, a more expensive and better quality option is from the Italian company Vision.
• Climazon(two) – 550. In the middle price category, Polish “Harmony”, Italian EGG, Ceriotti are popular.
• Armchair with sink– 240. The best and inexpensive manufacturers – Image-master, Image-inventor.
• Washing– 130. Recommended and high-quality for little money - Italian Laguna, “Sonata” from Image Inventor.
• Sterilizer– 55. Sanity, Germix.
• Cart(two) – 96. Modus, Artecno.

Nail care salon

• Manicure table – 90. Best options offered by Artecno, Madison, Euromedservice.
• Stand – 110. Artecno.
• Manicure machine – 300. Saeshin, Euromedservice.
• Manicure hood – 60. Ultratech.
• UV lamp – 50. Germix, Yoko.
• Chairs (two) - 330. Lemi, SalonISPA.
• Wax melters, equipment for paraffin therapy - 100. Yoko, Madison.
• Shelves – 75. Lemi, Armando.
• Pedicure bath – 30. Polaris, Freezing.
• Pedicure machine – 1000. Podomaster, Unitronic.

Makeup

• Armchair – 40. Image master, Lemi.
• Mirror and table – 230. SalonISPA, J-Mirror.

Cosmetology salon

• "Toplazer" for photoepilation - 4600.
• Vacuum roller massage device "Diflexi" — 5300.
• Pressotherapy device "Bloomoon" — 2300.
• Ultrasonic peeling device SILVER FOX – 320.
• Master's chair – 75. Madison, Gezatone.
• Couch – 200. Madison, Image Inventor.
• Cosmetologist's table – 120. Lemi.

Body care

• Thermal blanket SILVER FOX – 300.
• Electric massage couch – 200. Cesare Qaranta, Belberg.
• Massage therapist table – 40. Belberg, Diakoms.
• Wrap couch (spa couch) – 1800-2000. Relatively inexpensive and convenient options are Libya, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. Optimal and time-tested options - Luxura, MegaSun, SmartSun.
Horizontal – 9000. Luxura, MegaSun, ErgoLine.

In addition, there are still a lot of smaller acquisitions that need to be made.. These include cosmetics, tools, consumables, and uniforms for workers (three sets per person).

Most often, craftsmen come to work with their own set of tools. But in any case, it’s worth knowing which brands offer the most quality tools and consumables in the beauty industry. The “face” of an enterprise greatly depends on the brands whose products it works with.

Hair cosmetics and hair care tools:

• Schwarzkopf;
• Loreal;
• London;
• Goldwell;
• ORGANIC SYSTEMS;
• Estel;
• Wella;
• Dickson;
• BaByliss;
• Moser;
• Hairway.

Cosmetics and makeup tools:

1. Divage;
2. Faberlic;
3. INGLOT;
4. Clinique;
5. L'Oreal;
6. Max Factor;
7. Maybelline;
8. Yves Rocher;
9. SIGMA;
10. Mary Kay.

Nail tools and supplies:

• Mertz;
• LaFrez;
• Solingen;
• Zinger;
• Redmond;
• Vitek;
• Scarlett.

Cosmetics for body wraps:

1. Algotherm;
2. Bleu
3. Arabia Organic.

Organizational plan

The staff includes:

• Administrator;
• Manager;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicurists;
• Cosmetologist;
• Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level, specialized education is required for a cosmetologist.

Only the administrator, manager and cleaning lady receive a salary. All craftsmen receive a percentage of the work performed - 30% from the cost of the service + tip.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

1. Business registration;
2. Rent and renovation of premises, finishing;
3. Technological and engineering design, carrying out necessary communications;
4. Obtaining permits and licenses;
5. Purchase of equipment and consumables, installation of equipment;
6. Personnel search;
7. Advertising campaign.

Also by, for completeness.

Risks

Before the beginning it is worth assessing the possible risks and develop ways to overcome them.

• Emergence of new competitors. Should be supported high level services, improve quality and expand the list of procedures.
• Deteriorating market situation, decreased solvency. It will help to develop additional proposals, introduce special programs, and conduct promotions. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you won’t lose visitors.
• Theft. It will help you escape from this security alarm and property insurance.

Financial plan

Let's understand the financial model of the business.

Capital costs ($)

• Registration with the Federal Tax Service, obtaining permits – 1000;
• Rent for a year in advance – 11 thousand;
• Interior design development – ​​1500;
• Engineering design – 700;
• Process design – 400;
• Repair of the building, premises – 2500;
• Installation of communications, fire safety systems, video surveillance systems, lighting – 3000;
• Decoration, purchase of decorative items – 3000;
• Appliances, furniture, equipment – ​​38 thousand;
• Purchase of consumables – 3000;
• Advertising – 1500;
• Unforeseen expenses - 2000.

Total– 68 thousand dollars.

Monthly costs (USD)

• Payroll fund – 1500 (masters work piecework);
• Accounting – 250;
• Purchase of consumables – 1000;
• Advertising – 200;
• Utility bills (including garbage removal) – 100;
• Unforeseen expenses – 150.

Total– 3200 dollars.

Efficiency and income

Efficiency calculations are carried out based on the fact that in the first months the salon will be occupied by 30-40%. This figure increases to 50-60% by the end of the first year and to 85% by the middle of the third as the establishment’s popularity grows. Peak sales are spring and December. The decline is observed in the summer due to the holiday season.

Based on the prices above, average bill is about 20-40 dollars. Revenue in the first 4-6 months will be about 7 thousand dollars, and net profit(including the wages of the craftsmen) – about $2000. Positive development dynamics allow us to reach revenues in the region of 24-30 thousand dollars in two to three years.

Only detailed plan Then you can begin to act. All events must be scheduled literally week by week. and stick to the schedule. Then the return on business will be optimal.

• Production plan
• Opening technology
  • • • Similar business ideas:

A typical business plan for opening a beauty salon using the example of Ulyanovsk.

The goal of this project is to open a modern beauty salon in Ulyanovsk. It is expected to provide services such as haircut, styling, chemicals. perm, manicure, pedicure. Despite more competition, the demand for these services is steadily growing, since it is not decent to appear in society without a good hairstyle, manicure-pedicure, and well-groomed face.

A typical business plan for opening a beauty salon using the example of Ulyanovsk

Description of the beauty salon project

The goal of this project is to open a modern beauty salon in Ulyanovsk. It is expected to provide services such as haircut, styling, chemicals. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, since it is not decent to appear in society without a good hairstyle, manicure-pedicure, and well-groomed face. It is difficult to achieve such an effect at home, and an important factor is saving time, effort and receiving positive emotions. Analysis of the real and potential market for services shows the presence of unsatisfied demand for such services in Ulyanovsk.

The amount of investment required to implement the project is 410,000 rubles.

Which OKVED code should I indicate when registering a business at a beauty salon?

To carry out the activities it is planned register as individual entrepreneur (IP). The main activity for the entrepreneur will be OKVED 93.02 “Provision of services by hairdressing and beauty salons.” The taxation system is a single tax on imputed income (UTI).

The beauty salon will be located in a rented premises with an area of ​​40 m2: Client reception area (hall) - 12 m2, hairdressing salon for two chairs - 20 m2, combined manicure and pedicure room - 8 m2. No renovations to the premises are required.

The beauty salon will operate in two shifts from 9:00 to 19:00 without a break for lunch, on weekends from 9:00 to 16:00.

How to select personnel for work

It is planned to create 5 jobs in the beauty salon:

• Master - universal, 2 people;
• Manicurist, 1 person;
• Cleaning lady, 1 person;
• Administrator (accountant), 1 person.

The cleaning lady's working day is not standardized, therefore, by agreement, she has the right to come and carry out wet cleaning of the salon during her shift, i.e. at 14-00 and by the end of the working day, i.e. at 18-00. Once a week her duties include spring-cleaning. The administrator works from 9-00 to 19-00 five days a week.

To provide high-quality services and gain the trust of clients, it is planned to hire only qualified craftsmen (we recommend reading the article: “ How to hire an employee correctly - step-by-step instruction "). Since it is known that the client goes not so much to the salon as to a specific specialist. Therefore, to improve their level, future employees will undergo regular advanced training courses. In the future, the salon plans to open its own master class, where young masters will learn professionalism. This will bring additional profit to the company.

Staffing schedule for the beauty salon according to the business plan:

Every year it is planned to increase the size wages on average by 10%.

Description of products and services offered

The organization will provide the following services:

• Haircut for men, women and children;
• Coloring and perm;
• Highlighting, toning;
• Treatment, hair care;
• Wedding and evening hairstyles;
• Manicure, pedicure, SPA - pedicure and manicure;
• Nail extension;
• Paraffin therapy, massage;
• Treatment, nail care.

Price list for male haircuts, rubles:

• Tennis – 160
• Tennis school age — 150
• Canadian – 140
• Sports — 130
• Model - 180
• Creative – 200
• For nozzle No. 1 - 90
• Naked - 70
• Hedgehog playground – 220
• Drawing – From 50

The average cost of one service is 150 rubles Price list for women's haircuts, rubles:

• Creative – 290
• Bangs – 60
• Length trimming – 120
• Children's haircut up to 5 years old - 120
• Model - 190-250
• Styling (depending on hair length) – 250-400
• Hairstyles – From 500
• Children's hairstyles - From 300
• Highlighting through a cap – 300
• Highlighting (depending on hair length) 500-700
• Coloring – From 500
• Coloring in 1 tone (depending on hair length) - Up to 500
• Root painting – 190
• Perm (depending on hair length) - From 280 to 420
• Long-term styling (depending on hair length) - From 500 to 600

The average cost of one service is 350 rubles Price list in manicure salon, rubles:

• Classic manicure – 180
• Hardware manicure – 300
• European manicure – 280
• Nail polish – 40-860
• Design with varnish (1 nail) 20-35
• Wedding design – 450
• Nail extension – 600-850
• Correction of nar. nails - 350-400
• Repair of bunk beds nails (1 nail) – 60-80
• Eyebrow and eyelash tinting – 70
• Eyebrow correction – 70
• Pedicure – 300-400

The average cost of one service is 300

Download beauty salon business plan

Marketing plan for a beauty salon

The salon will be located in the mall, where there is a high level of traffic and there is no competition among similar services. Shopping mall is located in a busy part of the city and has convenient access roads, which will ensure a constant flow of clients to the salon.

To increase attendance, the following events are planned:

• advertising in the media (newspaper, radio, Internet);
• advertising in specialized magazines;
• production of business cards;
• ordering a colorful salon sign.

Prices for the organization's services are aimed at people with average and lower income levels.

Production plan

In order to provide quality services, only those masters who have certificates of completion of professional courses for hairdressers and makeup artists (3-month courses) will be employed.

Do I need permission to open this business?

Before starting work, it is planned to obtain permission from the SES and the Service Fire Safety. To do this, a letter with the following content will be sent to these services: “I ask you to allow me to open a hairdresser...”.

The SES will provide a lease agreement and medical records of the masters. The SES has its own requirements for salons: mandatory hair disposal, washing of towels and availability health records for all employees. Only after receiving all permits is it planned to begin the organization’s activities.

Fixed expenses our organization, according to the calculations of the business plan, are presented in the following table:

Planned volume of services per month:

Total average revenue per working day will be 6,100 rubles, per month the amount will be 183,000 rubles.

How to start a beauty salon business

To begin activities, the following activities must be carried out:

• Register individual entrepreneurship;
• Conclude a premises rental agreement;
• Conclude agreements for the purchase and installation of necessary equipment. At this stage it is planned to spend 345,000 rubles;
• Purchase the necessary consumables and tools to carry out the activity.
• Obtain the necessary permits to start activities;
• Select highly qualified personnel.

List of main stages of project implementation and the need for financial resources to implement them:

How much money is needed to start this business?

An investment is required to implement the project financial resources in the amount of 410,000 rubles. These funds will be used to purchase equipment that will be used for the operation of the beauty salon. For tax purposes, the income of an entrepreneur providing hairdressing services will be taxed at single tax on imputed income. The type of activity under this taxation system is planned to be established as “Provision of services by hairdressing and beauty salons” (Clause 2 Article 346.26 of the Tax Code of the Russian Federation). The tax amount under the UTII system will be: (7500 * 6 * 1.372 * 0.37) * 15% = 3426 rubles. 57 kopecks per month. The tax amount per year will be 3426.57*12=41118.84 rubles. Entrepreneurs also pay for themselves insurance premiums to the Pension Fund Russian Federation and compulsory health insurance funds in the amount determined based on the cost of the insurance year. The cost of an insurance year is determined as the product minimum size wages (minimum wage) established at the beginning financial year, for which insurance premiums are paid, and the tariff of insurance contributions to the corresponding state extra-budgetary fund, increased by 12 times. The amount of insurance premiums for individual entrepreneurs in 2013 is equal to:

• Contribution to the Pension Fund 5,205 * 2 * 26% * 12 =32,479.20 rubles
• Contribution to the FFOMS 5,205 * 5.1 * 12 = 3,185.46 rubles
• Total: 35,664.66 rubles per year.

• Contribution to the Pension Fund of Russia 63,000 rubles. × 22% = 13860 rubles;
• Contribution to the FFOMS is 63,000 rubles. × 5.1% = 3213 rubles;
• Contribution to the Social Insurance Fund is 63,000 rubles. × 2.9% = 1827 rubles.

In total, monthly insurance premiums for employees will be 18,900 rubles.

How much can you earn by opening a beauty salon?

Planned economic indicators of the organization's activities: Revenue: 183,000 rubles per month Fixed expenses: 120,326 rubles per month Profit: 62,674 rubles per month Profitability: 52% Project payback: 6.5 months

COSTINGS:

We recommend download beauty salon business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to choose equipment for business

Depending on the services provided, equipment should be selected:

• For economy class you need to purchase a chair, bedside table, shelving unit, and sink. You can’t do without a mirror and tools.
• For a salon in which manicure will be additionally performed, it is worth adding a table, a bath, an ultraviolet lamp, and sterilizers to the standard list;
• To run a full-fledged beauty salon, you need chairs special purpose, mirrors, refrigerator, cabinets for tools, couches for performing manipulations, apparatus.

When choosing furniture, you must adhere to a single style. A beauty salon is a special place, which is distinguished not only by its neatness, but also by its design. Interior products will help create a specific ambiance.

What documents are needed to open

The cabin conditions must comply with San PiN 2.1.2631-10. For SES you need to fill out:

• Instrument sterilization log;
• Agreements for waste disposal;
• Agreement with the laundry for the maintenance of consumables - napkins, sheets;
• Ventilation maintenance contract.

Directly in the salon there should be a book of complaints and suggestions, copies of permits received from the sanitary service and fire inspection.

Which taxation system should I indicate when registering?

The choice of taxation system depends on the direction of the business. Upon provision household services- haircuts, manicures, eyebrow design, it is advisable to give preference to UTII. If the salon will provide cosmetic procedures - simplified tax system.

Opening technology

The first thing you need to do when opening a beauty salon is to determine the concept of the establishment. It is important to cover as many types of services as possible. Arriving at the salon, the visitor should be able to carry out various manipulations. You can determine what a salon needs by studying the consumer market in the region. Next, you need to find a building and equip it in individually. Don't forget about the quality of the services provided. After all, it is the correctly performed manipulations that will lead to the appearance of regular customers.

(5 ratings, average: 4,00 out of 5)

• TAGS
• for girls and women
• for men