The number of language schools in Moscow is growing in geometric progression, there is no shortage in this market, but demand remains quite stable. Knowing only English will not surprise anyone. School owners are ready to offer Arabic business and conversational Hindi to clients.

To launch budget language courses costing 5,000 rubles for 16 academic hours, according to H&F estimates, you will need start-up capital in the amount of 300,000 rubles. With proper promotion, the business will begin to generate a stable income of 100,000 rubles in just six months and will recoup the investment in the same amount.

Room

For a small language school, a room with an area of ​​150 sq.m. is sufficient. (about five working audiences). It must have an office layout and good sound insulation, otherwise it will be impossible to conduct classes if they decide to conduct a listening test or watch a movie in the target language behind the next wall.

It is better not to be located in an office building. If this cannot be avoided, you should take care of a separate entrance. Issuing passes for people who spontaneously decided to stop by the school, and meeting at the security guards foreigners who do not carry passports with them, takes a lot of time. Classes and film clubs can run late into the night - students and teachers must be able to access the school at all times.

Two more desirable conditions: proximity to the metro and location in the first line of houses. However, the main contingent on initial stage- those who live or work nearby. Therefore, location in the center of the area may be more important than proximity to the metro. Although it is still better to open a school in a visible place, in order to notify people in the area about it, a sign will help - the most cheap look advertising.

On average, renting a premises with all the listed characteristics will cost 90,000-150,000 rubles per month. Directors of language schools recommend paying for rent only by bank transfer. In case of problems with the owner of the premises, you will always be able to defend your case in court.

School owners advise renting premises that are suitable for conducting classes, that is, complying with sanitary and fire safety standards. And in these matters there are a lot of subtleties: the number of toilets, locker rooms, the number of meters per student, various accounting logs, lighting levels, certificates for furniture, etc.

Repair

Cosmetic repairs, if required at all, can be done on your own. According to H&F estimates, it will cost 40,000 rubles to equip one office. This includes the cost of furniture, listening equipment, a magnetic marker board and the markers themselves, which, by the way, are used up very quickly. Installation of air conditioners, without which group classes in small classrooms are unthinkable, will cost another 17,000 rubles per class. Maintaining one office per month costs 3,000 rubles.

Documentation

There is no single organizational and legal form of activity suitable for all language schools. Her choice directly depends on the goals of the school and the audience with which she works. For small ones educational institutions with a small flow of students, the individual entrepreneur form is suitable. More large companies For those working with corporate clients, it is more convenient to register as a non-state educational institution (NOU) - a non-state educational private institution.

NOCHU requires obtaining a license, and this is a rather lengthy process (from the moment of renting a premises to obtaining a license, the period will be about six months), because:

1.5 - 2 months. - registration of NPOs with the Ministry of Justice

1-1.5 months - obtaining sanitary and fire certificates

2 - 2.5 months. - obtaining the actual license

However, there is an opportunity to cheat here, for example, start working as an individual entrepreneur while the process drags on. In the absence of a license, the school has the right to conduct consulting activities, and this implies the absence of a clear schedule, absence of lesson plans, and so on.

Other expenses

Staff

The minimum wage for a Russian-speaking teacher is 700 rubles per academic hour. In most schools it is customary to pay immediately after class. Thus, for a 90-minute lesson, the teacher needs to pay 1,400 rubles. The rate for native speakers varies from 1,500 rubles to 2,000 rubles per academic hour. The British are the most expensive; the demand for them among students is especially high - for an hour and a half lesson with a group they ask for 5,000 rubles.

Knowledge of a foreign language in a globalized world is considered mandatory for an educated person. In a good manner is to know at least one foreign language - English. In this regard, many schools and courses are appearing in cities foreign languages, inviting both schoolchildren and students, as well as adults and even preschool children as students.

So, foreign languages? The answer is in this article!

English language, it is necessary to conduct a market analysis. The future director should think about the following questions:

• what will be the format of the school: individual or group training;
• Who will the training be aimed at: kids, schoolchildren, applicants, adults, etc., for each social group you will need to develop your own methodology and purchase separate teaching materials;
• school goal: simply teach the language, provide preparation for the Unified State Exam, prepare for life abroad, help with employment, etc., it is possible to open retraining courses for teachers with the issuance of certificates;
• how many languages will be studied.

It doesn’t hurt to check the potential demand at the first stage: estimate the number of schools in English in the city, their capacity, level of teaching, location, etc. Usually, all the advantages and disadvantages of the educational institution immediately become clear.

Important formulate a unique offer, which will interest the widest audience, as well as protect yourself from mistakes made by competitors.

Step-by-step instructions for opening a foreign language school

1. Niche analysis, competitor monitoring, USP development,
2. Obtaining initial capital (for example, a loan).
3. Obtaining a license to conduct educational activities.
4. Search suitable premises, rent or purchase.
5. Carrying out repair work, ordering a sign.
6. Obtaining permission from the SES and the Ministry of Emergency Situations.
7. Formation of teaching staff.
8. Development of pedagogical programs.
9. Purchase necessary equipment, furniture, teaching aids.
10. Active advertising, concluding training contracts, forming groups.
11. From September 1st – the start of classes.

School registration

To open a school you will need:

• or . If a school is organized by several people, then it is easier to organize a company. If the founder plans to work alone or with the involvement of hired workers, then you can limit yourself to individual entrepreneurs. When choosing, you can use the “simplified” approach.
• Obtaining a license. To apply for it, you need to contact your local education department, they will tell you where and how to get it. Usually, to do this you have to go to Obrnazdor and present your business project there.

• Accreditation. At the first stage, you can do without it. This document will allow the issuance of state-issued school completion certificates. It can be issued after 5 years of successful work.
• Recertification. Every three years, the teaching staff must undergo re-certification to verify suitability for the position.

Selecting a room

This is a key moment for opening a school, on which the success of the entire enterprise depends. There are two approaches:

• rent (or buy, if funds are available) a small office, or rent a classroom in an educational institution;
• purchase or rent an entire building.

At first, the first option is preferable. If an entire building is purchased (for example, a former kindergarten), then it is necessary to carry out repairs in it in accordance with legal norms. There are no such strict requirements for offices. Of course, you will have to undergo a SES and fire inspection and obtain the appropriate permits, but it is not that difficult.

Where should you choose a building?

Experts advise to be located:

• near existing educational institutions;
• in busy and business areas of the city;
• If locality small - in the very center;
• if the city is large, then it makes sense to open several offices in different areas to cover the largest number residents.

Optimal size premises – 50 square meters. It must have natural lighting.

It should not be forgotten that it is possible you will have to invest in repairs.

Purchase of necessary equipment

You will definitely need:

• desks and chairs;
• teaching desk and department;
• board, chalk, pointer;
• visual aids (for example, a map in a foreign language, a table of tenses, a list of basic irregular verbs, etc.);
• educational kits: textbooks, notebooks, work aids;
• magazines;
• optional - projector, interactive whiteboard, TV, computers or laptops, etc.

The specific composition of manuals and kits will depend on the current training programs. Each of them will require its own set of “tools”. You can develop training programs yourself, take them from free sources, or order them from professional teachers.

Formation of teaching staff

If the founder of the school plans to become a teacher, this will, of course, reduce costs. However, to operate fully, the institution will need additional teachers: at least for a wider audience reach and profit.

A teacher should be selected based on his professional qualities and presented portfolio, based on reviews and recommendations from his previous place of work. It’s good if the teacher has been teaching classes using the same methodology for many years. This way, it will be possible to get diverse teachers into the team and expand the range of services provided.

Recruiting teachers is an ongoing process. It is optimal to accept new ones at the beginning school year or before the New Year, then the teacher has a greater chance of recruiting a group.

Basic Rules

The following rules must be followed:

• set depending on the load, no “equalization” - this will motivate additional enrollment of students;
• one teacher – one language, one program;
• Don’t forget about advanced training.

Search for students

The hardest part: find people willing to study. However, if there is “hunger” in the city foreign schools, then there will be no problems with the influx of students. It’s another matter if the niche is occupied and there is enough competition. The following tips will help:

The new school must offer something truly unique and interesting, there must be a feature. For example, training is conducted on computers, communication with live native speakers of a foreign language is offered, intensive preparation for the Unified State Exam is provided by university teachers, there are express courses for businessmen, etc.

How to make a foreign language school popular?

• printed advertising in crowded places: at bus stops, on public notices, near schools and universities;
• on thematic platforms: on city portals, in groups on social networks, etc.;
• radio advertising;
• TV.

Business plan for a foreign language school

Costs at the initial stage, if office space is rented, it is planned to recruit 10 groups of 10 students, 5 teachers (not counting the director) will work in 5 programs:

• registration of individual entrepreneurs, obtaining a license in Obrnadzor - from 15 thousand rubles;
• searching for a suitable building, obtaining permission from the SES and the Ministry of Emergency Situations - from 10 thousand rubles;
• repairs (if necessary) – from 50 thousand rubles;
• purchase of necessary equipment, including furniture - from 80 thousand rubles (for 10 students);
• purchase of books, textbooks, stationery, workbooks, etc. – from 30 thousand rubles (for 10 students in 1 program), total: from 150 thousand rubles.

Initial capital: 305 thousand rubles.

Monthly costs

• rent – ​​from 50 thousand rubles;
• utilities - from 10 thousand rubles;
• – from 20 thousand rubles per person, total: from 140 thousand rubles (including taxes);
• (minimum: cleaner and accountant) – from 30 thousand rubles.

Total costs: 250 thousand rubles.

*Calculations use average data for Russia

RUB 635,800

Minimum starting capital

17,5%

Profitability

7 months

Payback

1 PROJECT SUMMARY

The goal of the project is to open a language school to provide a range of available services in the field of learning foreign languages ​​and translation in a city with a population of more than 1 million people. The main source of income for the institution is payment for teaching a foreign language.

Language schools provide a range of services for studying various foreign languages ​​for different levels of student preparation.

Every year the popularity of language schools increases - people realize the advantages of speaking a foreign language and strive to study it. Therefore, the linguistic school is prestigious, in demand and profitable view business.

Main advantages of business:

relatively small amount of capital investment;

promising direction, annual growth in demand for this type of service;

quick payback.

Premises are rented for the implementation of the project with total area 100 m2, located in one of the residential areas. The linguistic school plans to teach seven foreign languages ​​in various programs.

The target audience is the city population aged 16 to 45 years, families with an average income.

The volume of initial investment is 635,800 rubles. Investment costs are aimed at furnishing the office and purchasing materials to ensure educational process, creation of a working capital fund. Own funds will be used to implement the project.

Financial calculations cover a five-year period of operation of the project. According to calculations, the total net profit for the first year will be 1,290,000 rubles, and the return on sales will be 17.5%. If the planned indicators are achieved, the initial investment will pay off after 7 months of operation.

2 DESCRIPTION OF THE INDUSTRY AND COMPANY

IN modern world The role of foreign languages ​​is rapidly increasing. This trend is especially noticeable during times of crisis, when interest in learning foreign languages ​​increases sharply. Analysts attribute this phenomenon to people's desire to acquire competitive advantages that will increase their value as specialists. However, the motives for learning a foreign language can be very diverse: someone needs it for work, someone learns the language in order to communicate freely when traveling abroad, someone is preparing to enter abroad or for the Unified State Exam, and for others it is becomes a hobby.

Over the past ten years, attitudes towards learning foreign languages ​​in Russia have changed noticeably. Firstly, the demand for this type of service has increased. Secondly, training opportunities have expanded - today the market offers various ways learning foreign languages, and everyone can find the form of learning that suits them. Language schools and courses, tutors, online learning, classes with a teacher via Skype, trips abroad and so on.

People are beginning to realize the benefits of knowing foreign languages, as evidenced by the results of a sociological study:

97% of respondents said that traveling is much easier if you know foreign languages;

98% of respondents said that a second foreign language would help them in their career;

95% believe that learning a second foreign language will improve mental capacity;

1/3 of enterprises want to hire a person with knowledge of a foreign language in a certain field;

people with knowledge of a foreign language can count on a 20% salary increase.

In terms of growth rates in foreign language learning, Russia ranks 10th. The list of leaders includes China, Romania, Ukraine and Malaysia. At the same time, the EF2013 Index, developed by an international educational center, characterizes Russia as a country with a low level of knowledge of foreign languages. This fact is associated with the fact that the standard school program and the university training program is inconsistent, outdated and rather fragmented. Therefore, people, faced with the need to use a foreign language, are forced to resort to the services of language schools, courses or tutors.

The goals for learning a language are varied: 26% consider a foreign language as a factor career growth, 23% study the language for professional development, 20% do not set a specific goal and learn the language for self-development, 12% learn the language planning emigration, 8% - to pass exams at school or university, and 7% - to pass the international TOEFL exam, IELTS. 4% learn a language to communicate freely when traveling.

Ready ideas for your business

On Russian market 76% of students choose English, German – 10%, and French – 7%. The remaining 7% comes from Japanese, Chinese and other languages. It is worth noting that the study of Asian languages ​​in Lately gain popularity.

When answering the question what foreign language they would like to learn, respondents indicated: 25% - English, 7% - French, German - 5%, Spanish - 4%, Chinese - 3%, Italian - 3%, Japanese - 1% .

57% of respondents believe that it is impossible to do without knowledge of a foreign language in the modern world - and, in particular, because it is needed to travel to other countries and this is a requirement of the time.

At the same time, 46% of respondents who do not speak foreign languages ​​would like to gain this knowledge.

Thus, teaching foreign languages ​​is in great demand, and the popularity of this type of service is growing every year.

Today, in the largest cities of Russia, the practice of studying foreign languages ​​in language schools and courses that can create the necessary conditions. Table 1 shows the approximate number of language schools and courses in different cities of Russia as of the beginning of 2017.

Table 1. Number of language schools and courses in largest cities Russia according to 2GIS data

Online learning is also gaining popularity: over the past two years, at least 15 online resources have been created. However, consumers prefer language schools.

The cost of educational services in the segment of studying foreign languages ​​varies, depending on the form of training - in a group, individually for one academic hour, or purchasing the whole training course. In addition, the cost of classes varies depending on the language - for example, learning English due to its popularity will cost much less than learning Japanese. Therefore, when creating a language school, it is necessary to clearly understand which languages ​​to include in the program.

Ready ideas for your business

Thus, the dynamic development of the market for paid educational services in the foreign language segment allows us to talk about the investment attractiveness of this business.

3 DESCRIPTION OF GOODS AND SERVICES

The main activity of a language school is the provision of educational services in the field of teaching foreign languages.

Before opening a linguistic school, it is necessary to determine which languages ​​will be available for study, as well as what audience of courses is expected - children preschool age, high school students, students or working adults. Development depends on this educational programs, range of services provided, planned sales volumes, organization of the educational process.

The most popular language is English, followed by German and French. This set of foreign languages ​​is considered mandatory for linguistic school. It is recommended to organize courses in rarer languages: Italian, Spanish, Chinese, Japanese. This can become your competitive advantage and attract clients, since competition in the field of teaching foreign languages ​​is quite high.

You should also provide a range of different courses so that each student can choose the form and direction of study that suits them at your school:

express fluency training colloquial speech;

English for children;

preparation for Unified State Exam, TOEFL, IELTS exams;

intensive foreign language training;

group and individual sessions;

specialized business English courses;

family education (with the ability to create a convenient schedule and home schooling).

The list of services and areas of study is open and is determined individually for each linguistic school, based on its goals, financial capabilities, staff, etc.

This project involves the opening of a language school offering the following types of educational services:

General training program in English, German, French, Italian, Spanish, Chinese and Japanese. Classes in small groups of 4-6 people and large groups numbering 12-20 people. The course program includes colloquial and grammatical base. For the English language, it is expected to select a program depending on the level of knowledge - beginner, basic, advanced;

The intensive (accelerated) English language teaching program includes three levels - initial, basic, advanced;

Preparation for exams: Unified State Exam, TOEFL, IELTS and so on. The course includes preparation for various international tests in a foreign language, as well as preparation of schoolchildren for passing the Unified State Exam and Unified State Exam. Group and individual courses are expected;

Spoken English. The course is focused on expanding vocabulary and live communication practice;

Business English. The course includes studying grammar, expanding vocabulary, studying specific business terminology;

English for children: programs for children 3-5 years old and 6-7 years old. Training is based on alternation educational activities And various games, which allows students to effectively learn the material.

Translation services – written translation of texts from Russian into English, German, French, Italian, Spanish, Chinese, Japanese and vice versa. Translation in progress various types documentation, advertising and other texts.

Ready ideas for your business

In accordance with the specified list of services, the required office space is determined, the staff is formed, a class schedule is drawn up, and a marketing strategy is planned.

4 SALES AND MARKETING

The target audience of the language school, taking into account the course programs, is the city population aged 16 to 45 years, families with an average income.

A corporate identity, a memorable name and logo are of great importance for a language school, so before launching a project it is recommended to carry out work on naming and creating an image. The assistance of naming specialists will cost an average of 6,000 rubles - the price includes the development of a brand, logo, and name.

The location of the language school also plays an important role - it is necessary that students have a convenient way to get to school. It is advisable to choose an office in a public place, on a crowded street. Locating a school in a residential area will become a competitive advantage, since the proximity of the school to home is a determining criterion for some consumers when choosing.

A sign indicating the location of the language school must be placed near the school. Coordination, production and installation of an advertising sign will cost approximately 24,000 rubles.

In the first months of opening, it is necessary to conduct an advertising campaign. This includes: distributing promotional leaflets and posting notices in the elevator. The budget for this type of advertising will be about 10,000 rubles. To form your client base and attract visitors, it is recommended to hold various promotions and bonuses: the first lesson is free, a discount for reposting on a social network, a “refer a friend - get a discount” promotion, etc.

You must also create a group or profile in popular in social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of school services, but also contain useful information– these can be exciting videos in a foreign language, Interesting Facts about the languages ​​of the world, useful infographics, etc. Marketers note that the company’s provision of useful and, most importantly, free information increases the degree of loyalty of potential customers. Through social networks it is convenient to carry out various promotions and bonus programs, which were mentioned above.

It is also recommended to create your own website - this will not only increase the school’s reputation, but also simplify the process of informing about services. On the site, users will be able to read the description of each course, view the class schedule, check prices, take a test to determine the level of training, find out contacts and location of the school, and get acquainted with the teaching staff. Creating and promoting a website will cost approximately 50,000 rubles.

It is necessary to use promotion tools comprehensively - then advertising will give the fastest and most effective results. However, it should be understood that for a language school, as for any service sector, the most effective way advertising is word of mouth. That's why best advertising for your language school – qualified staff and a pleasant atmosphere.

5 PRODUCTION PLAN

• Registration in government agencies. In accordance with Art. 91 Federal Law “On Education in the Russian Federation”, additional education subject to licensing. The state fee for a license is 6,000 rubles. You should also decide whether you will issue students with a document confirming completion of a particular language course. To issue a state document on completion of training, you must obtain a license from the local department of the Ministry of Education. Most simple option is the organization of a language school with individual teaching activities - in this case a license will not be needed, but there will also be no right to issue documentation confirming the qualifications of graduates. To implement the project, it is planned to create a language school without the right to issue a state document. For reference commercial activities an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:
• Additional education for children and adults, other, not included in other categories
• Translation and interpretation activities.
• Location and selection of office. A good location implies proximity to educational institutions, shopping centers, crowded streets. It is desirable to have free parking and convenient transportation. Also, when choosing a room, you need to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics. The optimal size of a room for a language school is from 100 m2 - this area is enough for two classrooms and a reception room with a reception. If it is intended to provide services individual training, then it is recommended to provide a small office for this.

To implement this project, it is planned to rent an office with an area of ​​100 m2 located in one of the residential areas. The cost of renting such a premises with renovation will be on average 70,000 rubles for a city with a population of about 1 million inhabitants. It is planned to place 2 classrooms and a hall with a reception. One classroom will be specialized for English language classes, where classes will be held daily. The second classroom will be used for classes in other languages. This division will allow you to properly design the space and make it easier to schedule classes.

• Recruitment. For a language school, the availability of qualified personnel is one of the main parameters, so you should carefully select personnel. You can search for employees as follows: on specialized websites; collecting information through friends; monitoring of teachers of secondary and private schools with subsequent employment offers.

The composition of the teachers also determines the schedule of the language school. It is expected that the work schedule will be from 10:00 to 20:00, seven days a week, since the presence of weekend groups will make it possible to serve large quantity clients.

The average duration of a foreign language course is 4-8 months, or 72-144 academic hours. At the end of the course, students take a test that assesses the level of knowledge acquired during the course. Group enrollment is carried out 2 times a month in English and 1-2 times in other languages. The main flow of students falls on evening groups (from 17:00 to 20:00). Small study groups consist of 4-6 people, and large ones of 8-16 people. An even number of students in a group is recommended, since during the learning process it is often necessary to split the group into pairs to complete tasks, which increases the effectiveness of such learning.

Table 2 shows the sales plan and revenue calculation for the first year of operation of the language school. The implementation plan is drawn up taking into account the operating mode, the number of courses being implemented and their duration. For example, an intensive English language course takes 72 academic hours, and a general course takes 144 hours.

Table 2. Implementation plan for the first year of operation of the language school

6 ORGANIZATIONAL PLAN

To operate a language school, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process, the level of knowledge of students and impressions of the school as a whole depend on their professionalism and communication skills. Based on the drawn up implementation plan, the language school needs to hire 2 teachers in English and 1 teacher in each of the other foreign languages. Thus, the teaching staff will be formed of 8 specialists.

When choosing teachers, the following requirements must be met: availability higher education(preferably linguistic), excellent knowledge of spoken and written language, two years of work experience, the presence of a proven and comprehensive teaching methodology.

The administrator position involves shift work - 2 through 2, so you will need to hire two employees. Administrator requirements are limited high level discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, signing up clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the school with the necessary equipment. Part-time employment is expected for the cleaner and accountant.

A school leader is also needed to act as a manager. All personnel are subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty.

The total wage fund will be 274,000 rubles, and taking into account insurance payments - 356,200 rubles per month.

Table 3. Language school staff

7 FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project; the planning horizon is 5 years. To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to decide on the costs of furniture, technical equipment office and purchase of educational material. Approximately 54% of the initial investment is in furniture and office equipment; 26% of the investment is for educational material, and 20% for advertising and registration.

Table 4. Investment costs

Fixed monthly costs are shown in Table 5. Of these, almost 70% of the costs are wages employees. Depreciation is calculated on a straight-line basis over 5 years. Monthly costs also need to include upgrade costs. methodological material because it is important element educational process.

Table 5. Monthly expenses

Thus, fixed monthly expenses were determined in the amount of 519,153 rubles. The planned revenue is 660,416 rubles per month. It is planned to reach the target figure in the fourth month of the school’s operation.

8 EFFECTIVENESS EVALUATION

The payback period for the project with an initial investment of 635,800 rubles is 7 months. The net monthly profit of the project when reaching planned sales volumes will be about 140,000 rubles. It is planned to reach the planned sales volume in the fourth month of operation. Return on sales in the first year is 17.5%.

9 POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats associated with the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

Opening a linguistic school is associated with the following external risks:

high competition in the current market of paid educational services. Monitoring prices, thoughtful pricing and advertising policies, defining and implementing your own will help reduce this risk. competitive advantages;

an increase in rental costs, which will lead to an increase fixed costs and may affect financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious lessor;

risks under contracts with suppliers of educational materials. This risk can be reduced by complying with the requirements of the Civil Code of the Russian Federation and other legislative acts when concluding contracts, selecting reliable suppliers, determining the amount and procedure for compensation by the supplier for damage caused;

seasonality of business, which reduces the demand for educational services in the summer months. It is possible to mitigate the risk during development marketing strategy, an effective advertising policy that includes promotions and bonuses.

Internal risks include:

failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign and competent marketing policy, which involves various promotions and bonuses;

lack of qualified specialists. This risk will be mitigated by monitoring employees of other schools and offering them the opportunity to combine work, as well as careful selection of employees during interviews, cooperation with universities that train translators and foreign language teachers;

decrease in the reputation of the establishment among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk by constantly monitoring the quality of services, receiving feedback from the establishment’s clients and taking corrective measures.

Integration of international relations dictates new rules for modern business person, where speaking English becomes the norm rather than the exception. After all, the international language is popular not only in the business environment, it is used by all civilized people as a means of international communication: students, travelers, workers in science and art. And as we know, demand creates supply.

Undoubtedly, there are many offers of private tutors on the Internet, and you can also always use online training English language. However, these options are more suitable for beginners. For people who want to gain more in-depth knowledge of the language, which presupposes free communication and the right to test in international exams, a more serious base is required - a foreign language school.

School of Foreign Languages ​​as a Business- the project involves the creation of a profitable training center, which will help recoup costs in as soon as possible. How to properly organize a school and develop a business plan - we will consider in detail in our article.

First steps

If you are thinking about creating your own training center, you must first determine the goals and objectives of this project, as well as the possibilities for implementing your plans.

Without a doubt, you have already mentally nurtured this idea and come up with an original name for your future school. Let's call it sonorously, reflecting the main idea - for example, “Language Center”. Very cumbersome or difficult to pronounce names often carry internal rejection and are difficult to remember. In addition, interactive Internet searches require “national” titles. In any case, the choice is yours.

The issue of personnel is one of the most difficult in any business. In the future, of course, you can use the option where the school itself will train specialists, training and certifying its own students.

Let's say you already have a team of professional teachers, the necessary licenses and certificates, and you are ready to transfer your knowledge to others. Now you need to choose a room suitable for the corresponding tasks. For example, we focus on a school that will recruit 10 groups of 15 people and work seven days a week, that is, 30 days. There will be one group and office workers in the room at a time – presumably 20 people. We choose a room from two rooms - study and relaxation. In this case, you need to count on usable area at least 150 square meters.

Based on this, calculate all potential costs associated with rent. Keep in mind that the most expensive rent is in the city center, while on the outskirts it is much cheaper. Need to find best option, where it will be most convenient transport interchange and, preferably, a short distance from business centers and educational institutions.

Think through to the smallest detail what you will need to create a modern classroom. Most likely it will be:

• computer technology;

• presentation equipment;

• multimedia;

• comfortable furniture;

• educational materials.

Don't forget about the rest room too. A mini-cafe will also be a significant plus. After all, depending on how comfortable and tempting your educational institution, the number of people wishing to gain knowledge at your “Language Center” also depends .

Then you will need to document the school in accordance with the law as a property in order to pay taxes to the state. At the same time, you need to take into account all the nuances so that licensing issues do not arise in the future. Please note that entity has more opportunities to organize work with international training centers, in particular to work with international certificates and licenses from Cambridge.

The licensing procedure itself is free, but it takes long time, sometimes up to a year, as it is carefully inspected by regulatory authorities.

The key to success lies in new approaches

In order not to get lost in the sea of ​​offers for teaching English from various beginner schools, tutors and express courses, you need to correctly position your exclusive direction and professional opportunities.

Among the main areas of study at the “Language Center” there must certainly be:

• preparation for international testing;

• testing using TOEFL, CALE, GMAT, IELTS systems;

• express training in fluency in speaking.

Do not forget to emphasize that the training is conducted by English specialists who have personally successfully passed international testing and have the appropriate licenses and certificates.

Each of the areas of training presupposes a certain level of basic knowledge, which should be the focus of clients who have expressed a desire to learn foreign languages. Let's look at each direction in more detail.

Conducting TOEFL exams. What it is? Testing using the TOEFL system is an international test of knowledge of the English language for people of non-English-speaking nationality. When hiring for an international company, such testing is mandatory. Therefore, if you see your professional future in foreign company or are planning to study in another country, you cannot avoid the TOEFL exam.

For more serious applicants, training through the CALE system (University of Cambridge) should be offered. This testing system is considered one of the most prestigious in the world.

Oxford students are tested using the international exam systems IELTS and GMAT (those applying for MBA studies).

Express training involves relaxed communication in English in a relaxing environment. This is a very effective method, tested by many training programs, however, in our version, it should have a more creative and effective approach to attract the attention of consumers.

General atmosphere - comfortable learning

Do not forget that the basis for quick and effective perception of the proposed educational material is comfortable conditions. For this purpose, classrooms must be equipped with the necessary technical means and comfortable ergonomic furniture.

The educational process is designed in such a way as to alternate between a complex educational program and a game program. The “feature” of our “Language Center” could be a recreational games room with an operating mini-cafe, where the main condition for staying there will be communication in English. For those who are “forgetful,” hints of traditional words or phrases that are appropriate in a particular case can be pasted on the walls and objects.

Advertising is a perpetual motion machine of progress

Undoubtedly, to successfully promote a project called the “Language Center”, a massive advertising campaign will be needed.

You can actively hang up leaflets in places of public transport or crowded places, tell friends and friends of friends about yourself, and also invest money in advertising billboards. It won't hurt if there are free ones financial resources. However, as practice suggests, today there is nothing more effective than an Internet resource. Online advertising today will be less expensive, but more effective: you can place banners, pre-rolls, promotional videos, etc., while reaching a much wider audience.

Particular attention needs to be paid to discount portals: “Groupon”, “Pokupon” and others, where you can “highlight” loyalty programs. It has long been no secret that at first any company, in order to attract larger number clients, offers the lowest prices. However, you shouldn’t go to extremes: you need to weigh all the pros and cons, and then offer the optimal price.

And, of course, it is necessary to make a high-quality website with appropriate support and contextual advertising in order to bring it into the top ten of search queries. But this will require the investment of additional funds, and you need to be prepared for this.

From theory to numbers

In order to really assess your capabilities to create an English language teaching school, you need to include all the costs and possible risks in the summary table and evaluate the profitability and payback of our idea.

However, you should not expect that everything will immediately go according to plan and in accordance with your calculations. Especially in times of general crisis and fierce competition, you need to be prepared to respond quickly and have a certain financial reserve for this.

Usually, any business started from scratch progresses with difficulty at first due to lack of experience, lack of resources and low “promotion”. In addition, first you will need to work off the invested funds, so net profit there is no question. Work at the initial stage is more focused on the future. At this stage, your task is to optimize current costs and contribute to the speedy receipt of profits. To do this it is necessary to involve estimated quantity students so that income covers expenses, and ideally exceeds them.

Preliminary business calculation for the creation of the “Language Center” school

* Provided that the company operates on a simplified taxation system.

** Training of 10 groups of students of 15 people each with payment of 6,000 rubles. per month per person.

These numbers may change, but the essence remains the same - you need to start implementing the idea only if the costs are covered by income. And only then will your foreign language center, as a business project, be completely feasible.

FSBEI HPE "Altai State Technical University"

them. I.I. Polzunov"

Business project Language school"salut"

Project developers:

Timofeeva I.

Meshcheryakova D.

Barnaul – 2013

Introduction………………………………………………………………………………..…….........3

Summary…………………………………………………………….…………………......5

1 Market analysis………………………………………………………………………………………...7

2 Product Description……………………………………………………………...……………………8

3 Marketing plan………………………………………….……………………........11

4 Organizational plan………………………………………………………......12

6 Risk plan………………………………………….………………………..........13

7 Financial plan…………………………………………..……………………….........13

Conclusion……………………………………………………….……………….......18

Introduction

In the context of the constantly changing financial market conditions, the most responsible part of managing a company is planning, during which its policy is developed, starting from the emergence of a fundamental idea and up to its implementation in plans for specific activities and quantitative (digital) indicators.

Planning the activities of any enterprise involves studying the financial and economic results of activities, identifying factors, trends and proportions of economic processes, and main directions of development.

Planning allows you to foresee the development prospects of an enterprise for the future, use all resources more rationally, avoid possible risks as a result of financial and economic activities, timely introduce new types of products, works and services, improve their quality of provision in accordance with market conditions, ensure profitability of activities and consistent increase in capital.

In other words, planning provides an understanding of the goal, the invariance of ways to achieve it depending on certain parameters that determine the external environment. Planning allows you to interconnect all aspects of the bank’s activities through summary indicators, connect the results with the interests of the team through a system of material and other types of labor incentives.

In each organization, the practice of developing and making decisions has its own characteristics, determined by the nature and specifics of its activities, the organizational structure, and the current communications system. However, there are common characteristics the process of planning activities, wherever it is carried out. This is the single core that forms the technology for developing and adopting a plan used by any credit institution.

A business plan is a document that defines the goals of activities in the field of business and management and outlines ways and means of achieving goals based on an analysis of all the problems that arise. The development of a business plan in many ways allows you to determine the potential of the bank, set new goals and objectives, develop the most rational management decisions, coordinate the actions of departments, identify the strengths and weaknesses of personnel and the entire credit organization. The business plan reflects the results of research in the fields of finance, management and marketing.

All of the above confirms the relevance of the topic of our work.

The purpose of this work is to develop a business plan for a new enterprise - a language school. To achieve this goal, it is necessary to solve the following tasks:

Reveal the content of the business idea;

Carry out planning of the activities of the created enterprise;

Calculate the main economic indicators for the newly opened enterprise;

Justify the economic efficiency of creating an enterprise.

Summary

As part of the presented business plan, it is planned to create an enterprise - the language school “Salut!” Organizational and legal form of ownership – Limited Liability Company.

Full name of the company: Limited Liability Company "Salut!"

Short name: LLC “Salut!”

The main activity of this company is the provision of educational services to the population of the city of Barnaul in terms of teaching foreign languages ​​(English, French, German, Spanish, Italian, Portuguese, Polish, Czech, Chinese, Japanese, Korean).

Problem is that the current generation needs to learn foreign languages, since the current situation in the world requires knowledge of at least one foreign language, since many organizations require additional knowledge, which as a result are paid higher.

Children are taught the language from the first grade, but in order for the language not to be forgotten, it must be actively practiced. In addition, many people want to study abroad, but lack either the knowledge or information about the opportunities.

Also, the need to learn foreign languages ​​arises when a person goes to a country without any knowledge at all. But in many countries there are no guides even in Russian.

Therefore, from all of the above, relevance is to obtain sufficient knowledge about the language for study, work, travel, as well as obtaining information for those wishing to study abroad, for practice, internship.

Educational services will be provided in the premises of the Prospect business center. For this purpose, it is planned (from 09 to 21 hours daily) to rent 2 offices. Classes at the school will be held daily in two classrooms. One classroom will be specialized for learning English, where classes will be held daily. The second classroom will host classes in other different languages ​​by day of the week.

The cost of implementing the project is 191,760 rubles. rubles These funds are supposed to be borrowed from a commercial bank for a year at 14% per annum.

The payback period for the project will be 10 days.