How to open a training center. Business plan for a training center (how to open a training center)


Instructions

Consider what services you can offer to potential students. Yours courses must be somewhat different from those that already exist. Develop a concept for an educational institution. Even if you expect to teach a standard set academic disciplines for the most popular specialties, try to introduce something completely new. Of course, in the future we will also have to monitor changes in the labor market.

Choose a room. It is unlikely that in this case it makes sense to rent a separate building, make repairs, equip necessary equipment. Of course, a lot depends on what exactly you are going to teach. But in any case, try to find an educational institution nearby that has classes with the necessary equipment. It could be a school, college, institution additional education. As a rule, the classrooms there are occupied for several hours a day, and the school management will be happy to rent them out for the rest of the time.

Select teachers and determine the form of payment for them. Most preferable time payment, as is usually done in such institutions. It depends on the teachers how successful your endeavor will be. Focus on recommendations from people you trust. Some employees will have to be recruited through advertisements.

Buy or rent the necessary equipment if the premises you have chosen do not have enough of it. Order educational literature. Agree with one or more publishers or wholesale stores so that you can purchase additional books and CDs as needed.

Collect documents to obtain a license. The list can be obtained from the education committee of the local administration. Programs must also be submitted there. In addition, there must be documents for the premises, equipment and teachers.

Educational activities in Russia are carried out on the basis of the Law “On Education”. This document does not contain an unambiguous and specific definition of activities in the field of education, but in a general sense, educational activities are understood as activities as a result of which students acquire knowledge, skills, abilities, and professional training in the chosen specialty. But in order to open an educational institution, it is not enough to be a good teacher.

You will need

  • Federal Law of the Russian Federation “On Education”

Instructions

Determine what the organizational and legal form of the future educational institution will be. Such activities have the right to be carried out legal entities(Not commercial organizations) or individuals registered as individuals. Commercial organizations cannot conduct .

Register a legal entity for a training center, as a non-state educational institution, indicate its main activity profile.

Recruit a training staff center. It should consist of several teachers, an accountant and a secretary, and pay the teachers hourly, and the secretary and accountant - at a rate.

Find a comfortable room. If your training center is designed for 100-150 people per month and has a morning, two afternoon and evening shifts, then you need a room with an area of ​​about 200 square meters. They need to be divided into the director's office, a reception area, a computer room and two training rooms.

Purchase the necessary equipment: educational literature, office equipment, computers, chairs, tables, projector.

For compulsory licensing, you must provide the following documents to the Education Committee of your area:
application (with developed educational programs),
information about the staffing level of teachers and the estimated number of students,
information about the availability of each educational program educational literature and material and technical equipment,
information about the premises,
for each educational program information about teaching staff, additional information (information about founders, certificate of registration).

As more and more people want to learn computer skills, computer courses can become quite profitable business. However, to start your own business, you will need to do serious preparatory work. It consists of several steps.

Instructions

Develop a business plan for a future private enterprise. It must include the following mandatory sections: name and type of organization, form of ownership, type of activity, marketing strategy, economic feasibility, information about the qualifications of employees and the advantages of this enterprise. You can try to draw up a business plan yourself or turn to the services of specialists.

Define start-up capital future enterprise. If your financial capabilities are small, contact the bank to get a loan to start a business. Your business plan will be reviewed, and if the bank is happy with everything, you will receive the required amount at interest. Find out in advance all the conditions, when and how much money will need to be returned.

Rent and equip the premises. Remember to comply with the required sanitary standards, as well as fire safety rules. Explore everything regulations and be prepared for inspections.

Decide what you will teach. This could be a course for, training in working with professional programs, or training in programming, working with hardware and administration. Course fees will vary greatly. Their volume is calculated, as in school, in academic hours. Basic course – 8-12 hours, professional 48-52 hours. The cost of a short-term course starts from 6 thousand rubles, and a long-term professional education– up to 30 thousand. It all also depends on the level of knowledge of the teacher.

Select teachers. These may be employees of technical schools and institutes; as a rule, they strive to find part-time work.

Video on the topic

There are three levels of learning: imitative, modeling and free. At the imitative level, a beginner observes the actions of a specialist in a work environment and tries to repeat them. The modeling level involves the creation of educational models and analysis typical situations. At the free level, the new employee is thrown into the water and allowed to make mistakes.

Instructions

Determine your entry level. People get jobs with different initial training. During the testing process, it is necessary to identify weaknesses that may prevent an employee from successfully performing work duties. To identify weaknesses, use theoretical questions and practical tasks, the results of which will show in which direction to study.

Find out which level and method of absorption is most suitable for the employee. Extroverts like to study in groups, while introverts prefer one-on-one communication or self-study. From the right choice The speed at which students learn information depends. To avoid mistakes, test the person on the imitative, modeling and free level. Ask where the employee experiences less and enjoys the learning process. Take this level as a base for further studies.

Create a basic level training plan based on the results of the first step.

Guide the beginner through theoretical and practical exercises. After working at the basic level, use the remaining two levels to consolidate the skills you have learned. Now the employee will not experience much stress, because the main training took place in comfortable conditions.

note

Helpful advice

If employees change frequently, this procedure will be expensive. In this case, videotape the standard curriculum for each level. Give new employees the opportunity to watch the video before starting the hands-on training. Take the time to prepare samples, standard forms, etc., which should always be on hand for the instructor working with new specialists.

Sources:

  • how to train employees

Tip 6: How to open a non-state educational institution

Many parents would like their children to receive a full education not in a regular school, but in a private school. It is not difficult to open a non-state educational institution; it is much more difficult to gain a reputation as a truly worthwhile educational institution. The same can be said about training centers, which also usually have the same organizational and legal status.

Instructions

Research the educational services market in your city and decide whether you will open private school or The educational center.

Develop a charter for your future educational institution taking into account all legislative acts and, first of all, the Federal Law “On Education”. Create a business plan.

Register an individual entrepreneur or legal entity with the tax authorities and receive statistics codes indicating the type of activity (educational services). Open a bank account. Create and register a seal.

Rent premises depending on whether you plan to open a school or training center. A former building is best suited for these purposes. kindergarten in a residential area, but you will also need parking for vehicles, since usually not the poorest people take paid courses. Organize the premises in strict accordance with the requirements of Rospotrebnadzor in order to obtain positive conclusions from the fire and sanitary services.

Decide whether you will develop your own training programs or use existing ones. Remember that your programs must be compiled by professional teachers and approved by the Ministry of Education.

Purchase all necessary equipment, scientific and educational materials, furniture. Start building a library, for which you will enter into agreements with publishing houses.

Obtain a license to provide educational services from the Department of Education. You will need the following documents:



- statistics codes;

- bank account statement;

- certified copies of passports of founders and teachers;
- certified copies of educational programs;
- information about the provision of the educational process with the necessary equipment and literature;
- information about the premises.

Contact the Federal Registration Service to register a non-profit organization in one of the forms of non-profit organization provided for by law. You will need the following documents:

Certificate of registration of a legal entity;
- license for educational activities;
- charter and constituent documents;
- statistics codes;
- certificate of registration with the tax authorities;
- bank account statement;
- certificates of registration with extra-budgetary funds;
- certified copies of the founders’ passports.

Video on the topic

A training center that allows you to improve the level of professional training or even change your profession is a useful type of business for society that does not require titanic efforts in its organization. As long as the situation on the labor market encourages people to actively develop professionally, the services of the center where training courses are organized will always be in demand.

You will need

  • - the concept of the training center, distinguishing it from other similar institutions;
  • - several premises in a school or other educational institution on an hourly basis;
  • - certificate of registration of a non-state educational institution and a license for the right to carry out educational activities;
  • - administrator and secretary on the staff of the training center;
  • - a database of teachers of various disciplines working on an hourly payment system.

Instructions

Develop a training center concept, aiming to offer as many courses as possible, while emphasizing a few unique features of your program that will set you apart from other centers. The set of curricula used by continuing education centers is quite standard - basic computer courses And courses mastering individual programs, landscape design, layout, estimating are the most widespread. By by and large, organize courses It is possible in almost any discipline for which you can find a teacher.

Make an agreement with someone government agency about renting several of his classrooms for the duration of training sessions as part of your courses. It is better to choose schools or technical schools as the “base” for a training center, which already have almost all the equipment necessary for conducting classes. In addition to the training premises, however, you will also need a mini-office, in which the administrator and secretary of the center will work, advising everyone who wants to undergo training there.

Register a non-state educational institution - this is the organizational and legal form that is suitable for your endeavor, and a simplified form of taxation will be available to you. Any educational activity is subject to licensing, so you will have to collect a whole package of documents to obtain a license. You need to submit the course curriculum, information about the premises, teachers and material and technical equipment of the center to the local Education Committee.

Start looking for teachers, most of whom will work for you on an hourly basis. It is best to use in the training center those teachers whom someone recommended to you, although if you are planning to introduce rather “exotic” training courses, standard job advertisements in the media cannot be avoided - you will have to evaluate specialists during the interview. It is important to constantly collect information from students in your center about the qualification level of a particular teacher and all the nuances of his behavior during classes - this will allow you to get a complete picture of each of the teachers working for you.

Video on the topic

Sources:

  • How to open a training center - from idea to launch

Tip 8: How to open your own business with minimal costs

To develop a successful entrepreneurial activity you do not need to be very rich and influential person, but you just need to act according to plan. After all, with the creation of a good business project, you can turn it into reality with minimal costs.

Instructions

Sign up for training courses and get trained. There are a lot of them and you can choose the most suitable direction for you: nail, eyelash or hair extensions, hairdressing services, a course for a makeup artist or cosmetologist, organizing holidays. You will need to pay a very small amount for training. Immediately after completing the courses, you will be able to work at home, travel to clients, or open an office.

Create your own tire workshop. This business will not require any large investments; you can work right in your garage (of course, if you have one). You only need to purchase tools and a small device for lifting cars.

Start renting out apartments. Here you will need to invest money to acquire an initial base of owners in your city. Then place as many advertisements as possible on specialized sites on the Internet (Ural student, e1, avito). Gradually, you will be able to build a client base and open your own office.

Try selling cosmetics. To do this you need to register with network company, like Oriflame, Avon or Faberlic. Next, you will need to purchase several catalogs and start attracting customers using them. In turn, to attract buyers, you can create your own group or community on a social network (for example, in).

Video on the topic

Tip 9: How to open your own lingerie store

Women's underwear is in high demand, which is why opening your own store lower linen can be a good impetus for starting a business. If you are not afraid of difficulties and show business acumen, then you will successfully open and promote your store on the market without much difficulty.

It has become profitable to open new training centers due to the increasing need of the population to obtain additional certificates in short-term educational courses.

Capital investments in a training center, the area of ​​which will be up to 200 square meters, and which is designed for 100 to 150 students, will amount to from 13,000 to 15,000 conventional units. The training center will pay for itself within 6 to 10 months. The profitability level is about 30%.

Monthly turnover ranges from 10,000 to 15,000 conventional units.

About 200 training centers have been opened in St. Petersburg. These training centers provide short course services. The main competitors of the training center are:

  • Higher education institution (HEI);
  • Secondary specialized educational institution (technical school);
  • College;

Also, often all educational institutions create auxiliary academic disciplines on their basis.

High level of demand in last years They use electives, the duration of which is 20-60 lessons. One course, lasting 40 teaching hours is estimated from 3,000 to 4,000 rubles.

Attracting students can be done by opening and introducing additional original courses and programs. Examples could be exclusive courses on advertising and marketing. The courses are developed by teachers. About the most popular and new training courses, training centers receive information from employers.

The main criterion for successful business is a competent and qualified staff (teachers).

It is possible to organize a training complex on the basis of a certain company, as an additional division. In addition, by opening an educational institution, there is a good opportunity to save financial resources, concluding a rental agreement for premises for some time, and not entirely for the whole day.

Consequently, by opening a new training center, it is possible to bypass the main costs of rent and equipment for premises. Capital investments in the business will be from 2,000 conventional units.

Stage 1. Concept and registration

The formation and profitability of a company will depend on the idea and concept. First of all, it is necessary that these ideas differ from other training centers.

There are the following ideas and concepts of training centers:

  • Training centers with standard courses: accounting, taxes and taxation, design courses, personal computer courses and others;
  • Automated training centers (office applications; 1C: Configurator, Accounting, Enterprise);
  • Training training center;
  • Training center with individual and specific teaching (female security guard and other original courses);

Registration of a legal entity is carried out as registration of a non-state educational institution. When registering, you must indicate your main activity. In accordance with the Civil Code of the Russian Federation, the main activity of a non-state educational institution cannot be the receipt of net income; the profit received must go to the improvement and growth of the educational center.

The assistance of a legal adviser and lawyer will cost the training center 200 conventional units.

When providing services, it is best to choose a simplified tax system. In this case, payments will be 6 percent of profits.

The profitability of a training center depends on the concept.

Stage 2. Personnel and wages

Staffing for the educational institution and their remuneration

The staff consists of 7 to 11 people.

Stage 3. Premises

To organize a training center for training from 100 to 150 students throughout the whole day (4 shift schedule; morning shift, 2 shifts in the afternoon and one shift in the evening), it is necessary to select premises of 200 square meters:

  • Classrooms (2 pieces) of 50 square meters each (training in a room of 50 square meters is allowed for groups of up to 10 students);
  • A training room equipped with computer equipment (60 square meters). Up to 10 students can also undergo training;
  • The remaining 40 square meters are allocated for the reception area and the manager's office;

Result: rent for 200 square meters, taking into account the cost of one square meter from 30 conventional units - 6,000 conventional units monthly. However, in practice, educational institutions have the opportunity to lease premises from the State Property Management Committee. In this case, the training center has the opportunity to rent premises at a lower price - from 15 conventional units per 1 square meter.

To organize a training center, a room of about 200 square meters is required. Rent will be 6,000 conventional units monthly.

Stage 4. Equipment and facilities

Equipment for the training center and its cost

The result is from 6,500 conventional units.

To purchase a full set of equipment and the necessary equipment for the training center, you will need about 6,500 conventional units.

Stage 5. Licensing

To obtain a license to carry out educational activities, you must provide the following set of documents:

  • An application indicating the developed educational programs that will be taught to clients;
  • Information about personnel, the number of personnel and qualifications of employees, as well as information about the expected attendance of the institution;
  • Information about classrooms, classes and accommodations;
  • Information on the provision of courses with the necessary material and technical base and necessary literature (extracts from balance sheets are provided, as well as a list of literature for each curriculum and discipline);
  • Information about teachers (information is provided on each discipline with a teacher);
  • Additional information (founding information and data, registration certificate and etc.);

The decision to grant a license and review of all documentation lasts about 4 weeks.

To obtain a license, you need to submit a package of documents to the relevant authority and wait for a decision for 1 month.

Stage 6. Students

A profitable class should consist of about 10 students.

Every month the training center must recruit from 10 different classes in various areas.

The main way to attract students is by advertising.

The main method of attracting students is advertising.

* The calculations use average data for Russia

Part one: legal subtleties

Currently, psychology as a science and as a specialization has become incredibly widespread. The number of practical psychologists today is slightly inferior to the number of managers, economists and lawyers. At the same time, unfortunately, the quality of modern special education is gradually decreasing, as experts note.

It is very difficult for a newly minted psychologist who has just graduated from university to get a job: most companies do not have such vacancies, and there is usually high competition for existing (and not always specialized) vacancies. That's why most of graduates who want to work in their specialty are thinking about running a private practice. However, even their more experienced colleagues, who have worked for several years in the “psychological field,” sooner or later come to the idea of ​​opening their own private office. If you have sufficient funds and self-confidence (and, ideally, reliable colleagues who can become business partners), a specialist with a psychological education can try to open an entire psychological center where individual consultations, group classes, trainings and seminars will be held. Finally, the “highest aerobatics” in psychological practice is the center for additional education in the field of psychology. How does the center for further education differ from other types of similar business, and what organizational issues will its founders have to solve?

Type of the future center: additional or additional vocational education?

First, let's try to understand the terms and specifics of such establishments. There are several subtypes of additional education. In particular, this includes additional education for children and adults and additional vocational education. Additional education for children and adults “aimed at the formation and development creativity children and adults, meeting their individual needs for intellectual, moral and physical improvement, creating a culture of healthy and safe lifestyles, promoting health, as well as organizing their free time"(Chapter X, Article 75, clause 1 of Law No. 273-FZ “On Education in the Russian Federation”), and is carried out within the framework of additional general education programs, which are divided into general developmental and pre-professional. Additional general developmental programs are implemented for both children and adults. Additional pre-professional programs in the arts, physical culture and sports are implemented for children. Anyone can undergo training in various additional general education programs, but it is not formally accompanied by an increase in the level of education with the issuance of a corresponding document. In this case, there are no requirements for the level of education that students already have (although the law contains a clause: “unless otherwise stipulated by the specifics of the educational program being implemented” - Chapter X, Article 75, paragraph 3 of Law No. 273-FZ “On education in the Russian Federation").

And here additional professional education addressed to those people who already have a basic secondary or higher vocational education and/or who are in the process of obtaining one, and “aimed at meeting educational and professional needs, professional development of a person, ensuring compliance of his qualifications with changing conditions professional activity And social environment. Additional professional education is carried out through the implementation of additional professional programs (programs for advanced training and professional retraining programs)"(Chapter X, Article 76, paragraphs 1-2 of Law No. 273-FZ “On Education in the Russian Federation”). Additional professional programs are developed taking into account professional standards, qualification requirements specified in qualification reference books for relevant positions, professions and specialties, or qualification requirements for professional knowledge and skills necessary to perform official duties, which are established in accordance with federal laws and other regulatory legal acts of the Russian Federation on public service. Professional retraining programs are based on established qualification requirements, professional standards and the requirements of the relevant federal state educational standards of secondary vocational and (or) higher education for the results of mastering educational programs (Chapter X, Article 76, paragraphs 9-10 of Law No. 273-FZ “On education in the Russian Federation”).

The system of additional professional education includes the following types of training: additional higher education with the issuance of a diploma “On additional (higher) education”, professional retraining with the issuance of a state diploma “On professional retraining”, advanced training with the issuance of a certificate of short-term advanced training in programs from 72 to 100 academic hours and certificates of advanced training for programs from 100 to 500 academic hours, internships with the issuance of a certificate of short-term advanced training, courses, trainings, seminars and master classes with the issuance of a certificate.

So, to summarize all of the above, we could conclude that additional education in our case refers to professional education. However, if you are not going to open a “real” educational institution that will engage in full-fledged professional retraining and training of specialists (this will require very large investments, and there is no need to implement the tasks in this form), then the best option will be the first - center for further education, having his own specialization. The vast majority of such educational centers indicate “the implementation of additional educational programs (general development)” as the subject of their activities. It would seem like a paradox: they are aimed at people who have a special secondary or higher education, but at the same time do not have the “professional orientation” stated in the name. Moreover, since such educational organizations do not have state accreditation in the areas they teach, they do not have the right to issue state-issued documents - a certificate of advanced training and (or) a diploma of professional retraining. Accreditation is a process that officially confirms that the quality of services provided meets the established standard. State standards in the field of education is established by the Ministry of Education.

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However, students of additional education centers, of course, will not be left without a piece of paper either. According to the law, if an educational institution does not have state accreditation for the educational programs it implements, then, in accordance with the license, it issues documents on the appropriate education and (or) qualifications of the established form to persons who have passed the final certification. The form of such documents is determined by the educational institution itself. As a rule, these are IDs, certificates and certificates. These documents are certified by the seal of the educational institution.

Registration of an educational institution

Whatever continuing education option you choose, the activities you plan to engage in will still be related to learning.

According to the Law “On Education in the Russian Federation”, educational activities have the right to be carried out by:

    educational organizations, which include non-profit organizations those carrying out educational activities on the basis of a license as the main type of activity in accordance with the goals for which such organizations were created;

  • legal entities that, on the basis of a license, along with their main activities, carry out educational activities as additional type activities;
  • individual entrepreneurs, both carrying out individual teaching activities and attracting hired teaching staff.

It should be mentioned here that the earlier version of the law, which was in force until September 1, 2013, excluded commercial organizations from educational process, that is, LLC, CJSC, OJSC and similar legal entities, the purpose of which was to make a profit, were not entitled to conduct educational activities.

According to Part 3 of Art. 32 of the Law “On Education in the Russian Federation” cannot be admitted to pedagogical activity and individuals specified in Part 2 of Art. 331 Labor Code RF, namely:

    those who do not have an educational qualification, which is determined in the manner prescribed by law;

    deprived of the right to engage in teaching activities in accordance with a court verdict that has entered into legal force;

  • have or have had a criminal record, are or have been subject to criminal prosecution (except for persons against whom criminal prosecution was terminated on rehabilitative grounds) for crimes against life and health, freedom, honor and dignity of the individual (with the exception of illegal placement in a psychiatric hospital, slander and insult ), sexual integrity and sexual freedom of the individual, against family and minors, public health and public morality, the foundations of the constitutional order and state security, as well as against public safety;
  • having an unexpunged or outstanding conviction for intentional grave and especially grave crimes;
  • recognized as legally incompetent federal law ok;
  • having diseases included in the list approved by the federal executive body exercising the functions of developing public policy and legal regulation in the field of health care.

Registration of a private educational institution

For a small center, the optimal organizational and legal form for carrying out its activities may be an individual entrepreneur. The centers that will offer a large number of various programs and attract additional specialists for work, it is recommended to register as a private educational institution (PEI), which was previously called non-state educational institutions (NOU).

Note that a private enterprise can only be created as a non-profit organization, i.e. all its activities serve to satisfy the statutory goals, and not to make a profit, such as the activities of an LLC or OJSC. The profit of a private enterprise can be directed to current activities (for example, payment of wages, etc.) and for the purposes provided for by the charter of the private enterprise. A private institution is created by the owner for educational (in our case) purposes. The owner of such an institution has the right to be an individual (citizen), a legal entity (organization), the Russian Federation (state), a subject of the Russian Federation (region, territory, republic), a municipal entity (government, prefecture, administration).

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A private institution can be established by individuals and organizations. Most educational organizations are created in arbitrarily named forms of private institutions, namely: non-state educational institution of higher professional education, non-profit educational institution of additional education (most suitable option for the form we are interested in), private educational institution of secondary vocational education and other variations of names.

The registration of private institutions is carried out by the Ministry of Justice of the Russian Federation and the Federal Tax Service within their competence. The Ministry of Justice carries out an examination of the constituent documents of a private institution, makes a decision to refuse registration or a decision to register a private institution. The tax authority enters information about the creation of a private institution in the Unified State Register of Legal Entities. Urgent registration of a private institution can be carried out in a shortened time if there are significant circumstances for this. The period provided by law for opening and state registration a private institution is one and a half months, if, of course, all submitted documents are in order.

The founder of a private institution is the owner of the property of this institution. However, the owner of the property of a private institution is not always its founder. The location of a private institution is determined by its place of state registration. The legal address for a private institution is the location executive body management of a non-profit organization. The actual address of a private institution should not differ from the legal address. The head (director) of this institution must be located at the address of the location of a private institution, and all constituent documents of the NPO must be stored at the specified address. Fortunately, when creating a private institution, it is possible to register at the home address of the founder or head of the NPO.

Let us repeat another very important feature of private enterprises for entrepreneurs: such an institution is not commercial. Although private institutions have the right to engage in income-generating activities ( entrepreneurial activity), but only if this is provided for in the constituent documents of a private institution, which is why it is so important to correctly draw up the charter of your organization. A private institution, according to current legislation, cannot have an authorized or share fund, as well as an authorized or share capital. Changes in the composition of founders in a private institution are currently not registered.

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The period for registering a private enterprise is up to one month, and the cost of registration with the help of an intermediary company is from 12 thousand rubles plus 4 thousand rubles fee. After the initial registration of a private institution, the registering authority issues a certificate of state registration of a legal entity and a certificate of registration of a non-profit organization, containing information about the assignment of the OGRN and the registration number of the NPO. Registration of a private institution for tax registration with the assignment of a TIN is carried out in one window mode.

For such activities, OKVED code 80.42 is suitable: Education for adults and other types of education not included in other groups. This group includes: education for adults who are not enrolled in regular general education or higher vocational education. Training may be provided during day or evening classes in schools or special institutions for adults. Training programs may include both general education and special subjects, for example, computer education for adults; additional education in order to fully meet the educational needs of citizens, society, and the state, carried out in educational institutions of additional education, as well as through individual teaching activities; all types of training via radio, television, computer networks, etc.

A private institution also needs to be registered with the Pension Fund of Russia (PFR), the Social Insurance Fund (FSS), the Compulsory Health Insurance Fund (MHIF), as well as statistical authorities. Such an institution must have a seal that complies with the norms of Russian legislation, taking into account the requirements for the use of the name of the institution, its symbols and other means of visual identification of the NPO (emblem, coat of arms, flag, anthem, etc.).

Charter of an educational organization

The basic requirements for the charter of an educational organization are enshrined in Art. 25 of Federal Law No. 273 “On Education in the Russian Federation”. These include an indication in the charter of the type of educational organization; on the founder or founders of the educational organization; listing the types of educational programs being implemented, indicating the level of education and (or) focus; establishing the structure, procedure for formation, term of office and competence of governing bodies of an educational organization, the procedure for making decisions and speaking on behalf of the educational organization. The last provision is also specified in Part 5 of Art. 26.

However, this article does not limit all the rules governing the content of the charters of educational organizations. There are also additional rules that can be divided into three groups:

  • norms establishing mandatory requirements that complement the requirements of Art. 25 and apply to all educational organizations;
  • norms establishing mandatory requirements that apply to certain types or varieties of educational organizations;
  • rules defining areas that can be regulated by statute.

The first group includes the following requirements: establishing rules on branches (if any) (part 4 of article 27); the procedure for adopting local acts (part 1 of article 28 and part 1 of article 30); establishing the rights, duties and responsibilities of employees of educational organizations holding positions of engineering, technical, administrative, economic, production, educational support, medical and other workers performing auxiliary functions (Part 3 of Article 52); determination of the statutory goals of the activity (part 1 of article 101); the procedure for distributing its property during the liquidation of an educational organization after satisfying the creditors’ claims for the purpose of developing education (Part 3 of Article 102).

Separately in this group, it is necessary to highlight the rules that provide for the specification by the charter of the structure, procedure for the formation, term of office and competence of the governing bodies of an educational organization, the procedure for their decision-making and speaking on behalf of the educational organization, as well as the participation of certain groups of participants educational relations in the management of an educational organization.

There are a lot of nuances in establishing a private educational institution and running its activities, so be prepared for additional costs for a lawyer and accountant. Moreover, the latter will have to be hired.

Licensing of educational activities

And there is one more important nuance that needs to be taken into account when registering a training center (or rather, one of the main conditions for running such a business). Educational activities carried out by legal entities, as well as individual entrepreneurs involving teaching staff, subject to mandatory licensing. This condition means that if you are going to teach at your center as an individual entrepreneur and independently, without involving other teachers, then you can do without a license. However, this option is unlikely to be possible for a full-fledged center for further education in the field of psychology. This option is more suitable for tutors, tutors, teachers who conduct classes privately, etc.

The procedure for licensing educational activities carried out by educational organizations, organizations providing training, as well as individual entrepreneurs (with the exception of individual entrepreneurs carrying out educational activities independently without hiring other teachers) is established by the relevant Decrees of the Government of the Russian Federation. According to Resolution No. 966 of October 28, 2013, educational services for the implementation of the following educational programs are subject to compulsory licensing: additional general education programs(additional general development programs), additional general education programs (additional pre-professional programs), additional professional advanced training programs, additional professional professional retraining programs (the last two types of programs are relevant for centers of additional professional education).

The implementation of additional general development programs is very strictly regulated by Order of the Ministry of Education and Science of the Russian Federation dated August 29, 2013 No. 1008 “On approval of the Procedure for organizing and implementing educational activities in additional general education programs.”

In the issue of licensing activities in the field of additional education, certain nuances arise in the interpretation of the law. The fact is that, according to previously effective decrees of the Government of the Russian Federation, educational activities clearly did not include holding seminars, trainings, lectures, exhibitions, providing consultations, etc., if at the end of such events the students were not issued documents (diplomas, certificates, , certificates, etc.) about the education received or the qualifications assigned. This provision is missing in the new law. And here the freedom to interpret the absence of expressly stated permissions or prohibitions in the law opens up. On the one hand, the conclusion about whether this or that activity is educational, whether or not to obtain a license for its implementation, must be made on the basis of the above list, which is quite broad (Article 91, paragraph 1 of the Law “On Education in the Russian Federation ") and includes basic educational programs and additional educational programs, including additional professional development programs. But, on the other hand, advanced training programs do not include services for conducting paid lectures, seminars and trainings if the duration of the event is less than 16 hours, the conditions of the event do not provide for the final certification of students, as well as the issuance of a qualification document (clause. clauses 12 and 19 “Procedure for organizing and carrying out educational activities on additional professional programs", approved. Order of the Ministry of Education and Science of Russia dated July 1, 2013 N 499).

Thus, if you conduct seminars, trainings, lectures, consultations with each “session” lasting less than 16 hours, then theoretically you can not issue a license and still issue certificates to your students. But these “documents” will only confirm the presence of a certain person at a training or lecture (that is, in fact, this is an ordinary certificate of presence, and not of receipt of any additional education or advanced training) and will not have any legal force.

If you still plan to obtain a license for educational activities, then prepare the following list of documents:

    Identification document of the applicant (passport or other identification document) – original;

  • Copy of the charter – a notarized copy of the charter;
  • A copy of the certificate of making an entry about a legal entity in the Unified State Register of Legal Entities - a notarized copy or original for comparison;
  • Copies of information on the registration of the branch at the actual address, copies of the decision to create the branch and the Regulations on the branch approved in the established manner - a notarized copy or an original for comparison;
  • A copy of the duly approved Regulations on structural unit(for organizations that have an educational unit providing professional training) - a notarized copy or original for comparison;
  • A copy of the certificate of registration with the tax authority - a notarized copy or an original for comparison;
  • Documents confirming that the license applicant owns or on another legal basis equipped buildings, structures, structures, premises and territories - a notarized copy or original for comparison;
  • Certificate of material and technical support for educational activities for educational programs applied for licensing - in the form approved by Order of the Ministry of Education and Science of the Russian Federation dated December 11, 2012 No. 1032 “On approval of application forms for a license to carry out educational activities, for re-issuance of a license to carry out educational activities and certificates of material and technical support for educational activities for educational programs applied for licensing”;
  • Copy of the conclusion Federal service for supervision in the field of consumer rights protection and human well-being on compliance (non-compliance) sanitary rules buildings and premises used by educational institutions (organizations) to carry out the educational process - a notarized copy or original for comparison;
  • A copy of the conclusion of the State Fire Service on the suitability of the buildings and premises used for the educational process - a notarized copy or original for comparison;
  • A document confirming payment of the state fee for consideration of an application for a license – payment order with a note from the bank about its execution;
  • List of documents submitted to obtain a license.

It is already becoming clear that the process of obtaining an educational license is long and labor-intensive. Moreover, difficulties arise even at the stage of selecting premises and equipping them with the necessary equipment. If you have a building, structure or premises where you are going to open your center, you must have all the title documents for these objects. Please note that it is impossible to obtain licenses for educational activities if you have unfinished and unrepaired facilities, since you first need to obtain a sanitary-epidemiological and fire safety report on the safety of educational activities. In addition, your premises must be equipped with the necessary furniture, equipment, and inventory in strict accordance with the requirements of the law (age standards in our case are not so important, because you plan to train adults). But you will have to provide special conditions for training people with disabilities, otherwise you may be denied a license.

Another mandatory condition is the availability of educational programs, which must be developed directly at the institution or specifically for it, and comply with the current educational standards, be approved by the head of the institution. If educational programs require a certain one, then this requires approval. For example, programs with a medical or psychological focus will need to be agreed upon with the relevant department. The approval is drawn up in the form of a conclusion and attached to the package of documents for obtaining a license.

You will also have to worry in advance about finding teachers who will teach you. They must have specialized education, experience, appropriate qualifications, and they must have no contraindications for work. All this must be confirmed by documents (diplomas, certificates, work books, etc.).

All of the listed documents, together with the application and inventory, are submitted to the executive authorities of the constituent entities of the Russian Federation exercising delegated powers in the field of education. Moreover, along with copies, you need to provide original documents for comparison or notarized copies of documents (the latter option if documents are submitted, for example, by mail).

State duty for obtaining a license, in accordance with paragraph 92 of Art. 333.33 of the “Tax Code of the Russian Federation” is 7,500 rubles. The cost of the license itself, issued by the Regional Service for Supervision and Control in Education, starts from 20,000 rubles. The commission makes a decision to issue or refuse to issue a license no later than sixty days from the date of registration of the submitted application. The license that you receive (if, of course, you receive it) will indicate a list of programs for which you have the right to conduct educational activities. The license is valid for an indefinite period.

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Training centers are a popular business area, the potential of which is only just being revealed in Russia and in which free and profitable niches can be found. What is needed to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and up to retirement age. Modern educational platforms make possible a minimum entry threshold and ensure good profitability of this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activities.

If 10-15 years ago the training center was a specialized educational organization, engaged in training students in any activity or several related areas of activity, then currently the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific objectives of the client. Also, the process of group training becomes closer to individual training, since the training program changes flexibly in accordance with the wishes and objectives of the students. Training programs, in this case, become aimed at solving certain practical problems; there are many of them, each of them specifically expresses the requirements of a certain group of clients.

Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any area. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then a business has much fewer such restrictions.

It should also be noted that training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge throughout the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which has already been chosen by professional teachers, based on world experience and the best practices used.

Another trend that defines fast development training centers in modern period, is the constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new functions that were previously unusual for them.

The most simple example is the profession of accountant. Previously, this was a specialist in accounting, but now the accounting profession is inseparable from computer technology - this includes the use of reference and legal systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but it is forcing accountants to increasingly become specialists in the field. software. And there are thousands of such professions with similar trends. All these specialists need constant professional training at training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organizing the educational process. This is online and offline training. The choice of this form, or rather, which form will prevail in the activities of the training center, largely determines its organization and operating principles.

Online learning (in English online or e-learning) is distance learning, when learning is carried out using the Internet in real time using conferencing programs or the listener watches already recorded video material.

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Offline training is a classic type of training, when the student is trained in a classroom, usually as part of a group, and the trainer or teacher directly interacts with the students.

Let's consider what are the advantages of one and the other form of training.


Advantages of online training for a training center:

  1. First of all, it saves costs on the maintenance and equipment of training premises.

  2. The first advantage leads to the second advantage: prices for online training can be lower due to cost savings, meaning more people will be able to take advantage of your training programs.

    Using an online learning model, your training center can attract students from all over the country and even the world, significantly expanding its audience and, accordingly, its financial flows without significantly increasing costs.

    Comfortable learning environment for students who can study in convenient location and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This occurs both due to the prevailing psychological attitude towards direct learning, and to the lack of experience and knowledge when working with a computer. It should also be taken into account that intermediate testing of knowledge is difficult to conduct online, especially final tests, based on the results of which a certificate of completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of students. One should not discount the fact that direct teaching provides better contact with the lecturer.

And finally, it should be taken into account that training courses provide students with the opportunity to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center receives maximum profit.

The most profitable areas of study for a training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of a training center, do not need to understand all the areas yourself. Your main task is to organize a business. Finding the best trainers or teachers, especially since you can offer part-time work, not full-time, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are enrolled in additional education courses.

According to market participants, the most popular courses are those lasting up to one month.

The entire market of additional education in Russia can be divided into two large parts: additional education for children and adolescents, and additional vocational education.

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With additional education for children, everything is simple. The centers that prepare for the Unified State Exam (USE) are in greatest demand among training centers. This is understandable, since without special preparation for the Unified State Exam it is very difficult to score enough points to enter a higher educational institution. In second place in demand for children and adolescents are various language classes, especially courses in English, which is associated with the traditionally low level of its teaching in regular secondary school. Next come art and sports education. The areas of additional art education are especially diverse. Both classical drawing courses and modern areas, such as photography or acting, are popular there.

Determining the list of the most popular courses for additional professional education is much more difficult; their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge of a profession previously acquired in the higher or secondary education system. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

Considering the industry nature of the most popular areas of activity of the training center, we can note that the leading sector here is mining, which is associated, on the one hand, with the rapid technological development of the industry, and with the presence in this industry of sufficient financial resources, which, according to statistics, made it possible to involve almost every third of their employees in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate governance, that is, in those areas in which higher education does not keep up with modern trends development.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education “not for life, but throughout life.” According to this indicator, Russia lags significantly behind developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education; in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is enormous; the market should grow at least twice.

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Therefore, let’s consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, we need to prepare for this in order to occupy our niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in complex situations, training to improve productivity and management own time. Training centers specializing in developing management and leadership skills for women are developing very quickly. In Russia, this area is poorly developed; gender in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in culinary arts are very popular abroad. psychological development and repairs.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on which areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn money more money in your specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.


Legal aspects of creating a training center: licenses, certificates, permits

Let's start from the very beginning important moment– Do you need a license for a training center? This is a complex issue from a legal point of view. In practice, this area of ​​business is regulated by the federal law “On Education in the Russian Federation” dated December 29, 2012 N 273-FZ and the federal law “On licensing of certain types of activities” dated May 4, 2011 N 99-FZ. Don't look at the fact that the laws were adopted a long time ago. Every year they contain additions and clarifications; the practice of their application, due to the ambiguity of the wording, is quite complex. Without going into legal complications, we will answer this question simply.

A license is required for a training center. The exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center that we are talking about in this article is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are “legal” options to circumvent this law. One of them includes, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher for the rental of premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting with a qualified attorney in your area, as the actions of regulatory authorities may be completely different.

Therefore, we will consider what is needed to obtain a license for a training center. It all starts with choosing the organizational form of the training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations are non-profit organizations (ANO, NOCHU, CHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to implement commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general the scheme is as follows: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, to obtain these documents, simply applications are not enough; a fairly large list of documents is also attached to them. This list you can obtain from the employees of these authorities. The fee for obtaining a license is 7,500 rubles. Make sure to obtain this list in advance, as there are special requirements for premises for different types training centers. For example, a children's training center must have at least three toilets: for boys, girls and for staff. And this cannot be organized in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The period for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P “Education”. But choosing a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. In this matter, we strongly recommend that you consult Rosstat or Rosstandart in your region, or contact the appropriate law firm for advice. Various regulatory authorities may have complaints on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of a training center depends on many factors. If you are planning to start with online courses and conduct them yourself, then the investment will be from 50 thousand rubles. All you need to do is purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. Advertising on social networks will work best in this case. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram would work better for cooking courses.

If your activity is related to offline learning, then first of all, you need premises that meet certain requirements for educational institutions. The cost of renting such a room may not be very high, since its area can be from 25-30 square meters. Repairs may be needed, but this is all individual.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are related to computers and you need to equip each training place with them, then the cost of this can range from 300 thousand rubles for ten training places. In rounded terms, if we rent a room, it does not require significant repairs, and we equip each training place with a computer, then the cost of organizing such a center, including furniture, will be from 600 thousand rubles. It is also necessary to provide an operational reserve for several months to pay rent and wages until you reach operating profitability. The total cost of opening an offline training center will be from 1 million rubles.

As for expenses, the main part will be the salaries of teachers or experts who will conduct training. Profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Suppose you organized an offline training center with three teachers, that is, for three programs. The duration of training is one month for all programs. The average number of listeners per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, when minimum investment and high-quality popular courses, we can get more than 50 people on the course. The profit from the course can be more than hundreds of thousands of rubles.

The payback period for a training center is on average about one year.

There are also less obvious ways to monetize online training centers. For example, you can earn money by providing completely free training. The model looks like this. Russian partners of Coursera provide their training courses for free, but charge a fee for passing certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received annual revenue of about $3 million. That is, it recouped its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that must be followed when promoting an educational or training center.

    Strive to sell your products to as wide an audience as possible: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable manner, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will not come again.

    The main promotion channel for a training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, “word of mouth”.

    Make upsells. Suppose, for those who have completed the initial course, offer a more expensive advanced one, and then an expert one.

    Use social networks for promotion. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and solutions, let readers on social networks see the potential of your courses.

    Constantly receive feedback from your listeners. This will not only allow you to make your courses increasingly useful and effective, but will also increase customer loyalty. Be sure to ask trainees to review their courses on your website or social media page.



Franchise and online platforms for a training center

Even if you are planning to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new clients. Modern special platforms allow you to do this easily and with almost no investment.

For a small fee you will get not only everything necessary tools for conducting training online, but also the opportunity to receive payment and conduct additional sales. Many sites have a free period for conducting several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make starting a business easier, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing advertising activities for your training center, and also provide legal and accounting support.

To summarize, we conclude that the creation of a training center is promising business, the potential of which is only just being revealed on the Russian market. Effective methods online training can minimize investments, and the attracted audience will provide good profitability.

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Investments in opening a training center with an area of ​​200 m2, designed to train 100-150 people per month, are about $13-15 thousand, the payback period is 6-10 months. The return on investment is on average 30%. The monthly turnover of the training center is $10-15 thousand.

There are about 200 organizations in St. Petersburg that offer short-term courses. They compete with universities, technical schools, and colleges, which also often organize additional educational courses.

The market is currently dominated by demand for short-term courses - from 20 to 60 training hours. The average cost of a 40-hour course is 2.5-3 thousand rubles.

Educational tips

According to Gennady Smirnov, director of the NOU Professional Training Center "Impulse", students can be attracted by new original educational programs, for example, exclusive courses for advertisers, managers, and marketers, which are developed by the center's teachers - practicing specialists. Employers inform training centers about the most relevant educational areas .

The main factor in the success of a training center is considered to be the correctly selected teaching staff.

You can open a training center at a certain company as an additional division. In addition, when opening a school, you can save money by renting a computer lab and other premises at a university or college for certain class hours, and not for a full day. Thus, according to Gennady Smirnov’s calculations, when opening a new center, the main costs associated with renting and equipping a stationary premises can be avoided. The investment will be about $1 thousand.

We would like to thank for their assistance in preparing the material: NOU "Professional Training Center "Impulse", School of Professional Business Consultants, NOU "Training Center "Eureka", NOU "Training Center "Kvarta", etc.

Step 1. Concept

The organization and income of a training center primarily depend on the concept, which should distinguish it from competitors.

There are various options:

A center with a set of standard professional training courses: accounting and taxation; assistant secretary; design and layout on PC, etc.;

Training educational centers;

Teaching one original course, such as training of female guards, feng shui, etc., as well as individual training for a specific course.

A legal entity for a training center is registered as a non-state educational institution (NOU), and its main activity profile is indicated. According to the Civil Code of the Russian Federation, the purpose of LEU is not to extract net profit, the proceeds can only be used for the development of the educational institution. A registration lawyer will cost approximately $200. Most convenient system taxation - simplified with payment of 6% of income.

Step 2. Staff

Staffing table of the educational center:

Three to six teachers (one for each course) - from 200 rubles per hour,

Two or three consultants (determine the professional inclinations of the center’s students) - $300,

Secretary - $200,

Accountant - from $300.

Step 3. Room

To organize a training center designed to train 100-150 people per month in four shifts (morning, two afternoons, evening), you will need a room with a total area of ​​about 200 m2:

Two classrooms with an area of ​​50 m2 (in accordance with the requirements of regulatory authorities, groups of no more than 10 people can study in them),

One computer class - 60 m2 (10 places equipped for work),

The remaining area (about 40 m2) is allocated for the reception area and the director’s office.

Total: rent of 200 m2 (from $30 per 1 m2) - $6 thousand per month, in some cases, educational organizations can rent premises from KUGI at preferential rates (coefficient 0.1) - about $15 per 1 m2.

Step 4. Equipment

Projector - $1 thousand.

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand.

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Step 5. Licensing

Documents that must be submitted to the Education Committee of the St. Petersburg Administration to obtain a license for educational activities:

A statement indicating the educational programs developed,

Information on staffing levels and the expected number of students,

Information about the premises

Information on the provision of the educational process with educational literature (for each educational program) and material and technical equipment (in the form of an extract from the balance sheet),

Information about teaching staff (for each educational program),

Additional information (certificate of registration, information about founders, etc.).

The period for reviewing documents and making a decision is 1 month.

Step 6. Students

A profitable group consists of 10 people.

At least 10 groups must be formed in the center per month.

The main way to attract students is advertising in print media. The advertising budget is formed by taking into account 10% of turnover, that is, about $1 thousand per month.

biography

GENNADY SMIRNOV

In 1990 he graduated from the Leningrad Agricultural Institute with a degree in mechanical engineering.

From 1990 to 2000 he worked as deputy production manager at Central Institute fuel equipment.

From 1994 to 1997, he worked as an insurance director at an insurance company.

In 1997, he organized the Non-Governmental Educational Institution “Vocational Training Center “Impulse”, which still operates today. Over 8 years, the average annual number of students (and the company’s turnover) has increased 3 times.

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