How to open a beauty salon correctly. Collection of necessary documents

Modern beauty salons attract visitors with a huge range of services, which includes hairdressing services, spa treatments, nail services and much more. To look younger and more beautiful, people are willing to pay good money. This is why beauty salon business is profitable and quickly pays for itself.

• We are opening a beauty salon. Types of salons
• How to open a beauty salon. 3 tips for choosing an interior
• What documents are needed to open a beauty salon?
• How much does it cost to open a beauty salon: compiling a list of services and purchasing equipment
• Beauty salon in small town. Profitability
• 7 factors that will make a business successful

Having become widespread back in the early 90s of the last century, beauty salons do not lose their attractiveness and popularity. In Moscow alone, about 500 beauty salons and studios open a year, offering a wide range of services.

Before we tell you how to open a beauty salon from scratch in a small town, let's look at the different types of salons.

We are opening a beauty salon. Types of salons

There are several formats of beauty salons:

1. Classic, which include the full range of services from haircuts to facial cleansing to spa treatments.
2. Express cosmetology, specializing in providing services lasting no more than 30 minutes.
3. Nail salonsNail Bar, where you can get a manicure, pedicure, and at the same time drink a cup of tea.
4. Hairdressing salonsDry Bar and Color Bar who specialize in hair cutting, styling and coloring.
5. Brow Bar salons, where not only eyebrow care is provided, but also manicure and makeup services are included.

For a beauty salon, both apartments on the ground floor of residential buildings and premises in shopping centers, hotels. A big plus is the huge windows and glass doors. Also signage, decoration, design.

Design deserves special attention. For example in the salon « 3D Hairstyle Facades" (Austria) the facade resembles loose hair, which is not only beautiful, but makes the salon recognizable among other establishments.

When starting to renovate a room, which will require at least 100-150 thousand, you need to properly plan the space and create comfort. But at the same time, you need to think carefully about how to use various materials. If carpeting is quite suitable for the waiting area, then it is better to lay out the floor of the hall itself with tiles.

What documents are needed to open a beauty salon?

To open a small beauty salon, it is better to register documents as an individual entrepreneur, but if you decide to immediately start a larger business, then your option is an LLC.

As for the taxation system, it is better to focus on a single tax on imputed income and, over time, switch to a simplified taxation system.

Required documents.

• Conclusion of the SES;
• Conclusion of the State Fire Inspectorate;
• Maintenance contract;
• Garbage removal agreement;
• Lease contract.

If you decide to open a salon as a franchise, you will receive documents from the franchisor.

How much does it cost to open a beauty salon: compiling a list of services and purchasing equipment

When opening a beauty salon from scratch, you should not immediately introduce a large list of services. For example, in Tokyo there is a chain of salons that is growing faster than others and works on the McDonald's principle: it only includes haircuts, each of which takes only 15 minutes and is inexpensive.

This option is not suitable for a small city, but you shouldn’t start with it right away. large quantity services. If your salon has several hairdressers and a manicurist, this will be enough for the first time. You can include a couple of simple rejuvenation services, such as modeling masks and vacuum massage.

When you decide exactly what services your salon will provide, start purchasing equipment. You will definitely need mirrors, armchairs, a manicure table, sinks, a water heater, a vacuum cleaner, tools for staff, tables and sofas or chairs for the waiting area, you can install a TV so that waiting clients have something to do.

Almost all products can be purchased through a network of specialized online stores. For a small salon expenses will be approximately 120-150 thousand .

Beauty salon in a small town. Profitability

In a small city, a salon will pay for itself more slowly than in a metropolis, but fewer expenses will be required. Including repairs, rent, paperwork, equipment purchases and staff payments, you can keep within 400-450 thousand .

Profit in a small town can average from 60 thousand rubles per month.

7 factors that will make a business successful

So, if you are seriously thinking about how to open your own beauty salon, you need to weigh the pros and cons more than once and accurately calculate your strengths and finances, but also know the reasons why your salon will not only outperform competitors, but will also bring good profits .

Prices

The pricing policy should be such that net profit be at least 30%.

Clients

If the salon is doing well, in a year it should have from 50 to 80 percent of regular customers. Usually people come to a certain master. The departure of a master may lead to the departure of clients.

Personnel

Staff turnover is inevitable. It is necessary to monitor how employees work, whether they have conflicts with clients or administrators.

When hiring newcomers, you should take care of their image and convince clients that only professionals work for you.

Lighting

Saving on lighting will only harm your business. Clients should see how well the master did his job and how he did his job.

Sale of cosmetics

For the salon to function normally, 20% of the income must be received from the sale of cosmetics.

Stock

Promotions should be held not only when a salon opens. They must become permanent.

Franchise

Franchising will help you quickly grow your business and make it recognizable. On the Internet you can find a variety of offers for purchasing a franchise.

How to open your own beauty salon in small town we told. You can download ready business plan and get down to business!

Download a ready-made business plan for a beauty salon

Opening own salon beauty, it should be understood that this type of activity requires the constant participation of the owner. Therefore, first of all, determine why you are interested in this particular type of business and what goal you expect to achieve. Assess your level of knowledge in the beauty industry, entrepreneurship, marketing, and also analyze management skills and communication skills with clients and partners. If you feel gaps in certain issues, take educational courses or business trainings and only then take the first steps in building your business.

Choosing a niche in the market

The only correct answer to the question of where to start building own business in the beauty industry is the choice of the target audience or category of your clients. He will determine the list of services and the level of financial investments. There are three classes of beauty salons:

• Economy- a minimum list of services (hair care, makeup, manicure and pedicure). This format is designed for a streaming client with an average income. Such salons are located in places with large crowds of people (shopping and entertainment complexes).
• Business- a wide range of hair, face, body care procedures, as well as massage, tattooing, and solarium services are added to the classic list of services. Such salons are aimed at the middle class and are often located in residential areas. Their main strategy is to attract regular customers who live in the surrounding area.
• Elite- in addition to standard services, unique procedures are provided using expensive equipment. Characterized by high service level. Such salons are almost always located in the central part (in business districts) and are designed for clients from all over the city.

To choose a suitable niche, you need to analyze your own capabilities:

• Room- evaluate the location of the future salon, if real estate already exists, or the options available to you for renting (purchasing) a suitable object. So, if you can pay rent up to $1000 per month, you will most likely not be able to find good room for an elite salon.
• Start-up capital- draw up a business plan for a beauty salon and roughly calculate how much you will have to spend on repairs and equipment of the premises, as well as ensuring the functioning of the business (salary, Consumables, utility bills) for several months. If you are not willing to risk the amount received, you should choose a more budget cabin class.
• Personal connections- think about where you will look for staff and your first clients, whether you have potential visitors or professionals of a suitable level among your friends.

Formation of a competitive list of services

Beauty salons provide comprehensive services that are only partly in mass demand, and therefore the target audience has a more strict segmentation in comparison with ordinary hairdressing salons. The main stream of clients for all categories are women, with the age range for economy class from 18 to 45 years, for the business segment from 25 to 40 years, and for luxury salons - from 30 to 50 years. On the other hand, you can deliberately target your business to a specific target audience, for example, by opening a youth beauty salon for women under 30 years old.

The list of salon services must meet the following requirements:

• Compliance with the price category. The use of complex techniques, expensive equipment and consumables will be profitable only in elite salons whose clients are willing to pay high prices.
• Demand by target audience. If you open a salon in a resort area, your clients are unlikely to be interested in solarium services.
• Innovativeness of the methodology. To stand out from competitors, in addition to basic services, it is necessary to offer customers new effective technologies. This could be the use of new devices, massage techniques, makeup, or nail services.
• Relevance of the procedure. Even in an economy salon, outdated techniques should not be used. So, if the whole world has already abandoned vaporization when cleansing the face in favor of warming lotions, you too should embrace this trend. Otherwise, you will not only lose to competitors, but also create a negative reputation for yourself.
• Availability of market demand. The list of basic beauty salon services for a large and small city is always significantly different, since the scale of demand in small populated areas much lower. For example, you want to introduce laser hair removal services, but the real demand in your region for this procedure will be only a few dozen people. In this case, purchasing equipment will be an unprofitable investment.

For each type of service, a technological description, the cost of time, quantity and cost of consumables, a list of required equipment and tools are calculated, and safety rules for the procedure are drawn up.

Layout and preparation of the premises

To open your own beauty salon, it is important to choose a premises that meets the requirements of sanitary and fire safety. Basements, residential and industrial facilities cannot be used. If an apartment on the first floor of a residential building is used, which is planned to be transferred to the fund commercial real estate, you need to get written agreement residents of the entrance (house). The entrance to the salon must be separate.

The area of ​​the premises is selected depending on the list of services and SES requirements. At the same time, a separate office or hall must be allocated for each type of service. The calculation is carried out taking into account the following standards:

• Hall for hairdressers- for each hairdresser chair up to 8 sq. meters;
• Cosmetology salon- from 12 sq. meters;
• Manicure room- from 4.5 sq. meters (when performing extensions from 6 sq. meters);
• Pedicure room(can be combined with manicure if there is only one master) - from 4.5 sq. meters;
• Massage room- from 12 sq. meters;
• Solarium- from 9 sq. meters;
• Utility rooms and employee rest area- from 9 sq. meters;
• Laundry and disinfection room- from 6 sq. meters;
• Cosmetics warehouse- from 12 sq. meters;
• Waiting room and reception- from 12 sq. meters.

When renovating a room, it should be taken into account that only such Decoration Materials, which can be subjected to wet cleaning and disinfection ( ceramic tile, linoleum, laminated panels). According to fire safety requirements, a beauty salon must have its own ventilation system(With forced exhaust) and emergency exit.

In addition, when choosing a room for the salon, you need to consider:

• Adjacent infrastructure. It is important that the entrance is comfortable, clean, and well lit. Elite salons must have their own parking lot.
• Possibility of expanding the area in the future. If you decide to start with a minimum list of services, but plan to increase their number in the future, it is important that the adjacent premises to the one you rent can also be rented. This will eliminate the need to move, which can be extremely undesirable for a beauty salon.
• History of the property. By renting a premises in which there was a salon or hairdresser before you, you risk taking on the reputation formed by your predecessors.

Open personal business- the dream of many women. The leading position is, of course, occupied by its own beauty salon. After all, beauty is a timeless product; it will always be in demand. But how to open a fashionable beauty salon without the slightest organizational experience in a small town? How much money do you need to implement this business idea?

• Where to start opening a beauty salon?
• Where to place the salon: choose a location
• What equipment to choose for working in a beauty salon?
• How much can you earn
• How much money do you need to start a business?
• Which OKVED code should I indicate when registering?
• What documents are needed to open
• Which tax system to choose
• Do you need a permit to open a business?
• Beauty salon technology

Beauty salons are conventionally divided into two types:

1. establishments offering a standard range of services;
2. establishments with an expanded range of services.

Before you make your choice, you should decide how much cash you plan to invest. The standard version of such a business assumes the presence of a classic hairdressing salon, where no more than 5 hairdressers will work. A separate office designed for the work of a pedicurist and manicurist, as well as an office for a makeup artist.

If you decide to open a beauty salon with a wider range of services offered, you should add a cosmetologist’s office and, of course, a solarium to the standard set.

Where to start opening a beauty salon?

Quite often, future business women ask the question: “How to open your own beauty salon in a small provincial town without experience?”

There are several options:

• Self-start.

This is one of the most labor-intensive ways to start a business, especially in a small city. Here you will need to learn a lot directly in the process itself. This option does not require the intervention of specialists, and the future housewife can fully unleash her full creative potential.

• Purchase of a ready-made business.

Choosing this option, you should be quite careful, since the real reason the sale of the income-generating establishment will forever remain a secret. And no one knows how many additional cash injections may be required. It is quite possible that you will have to completely re-equip the salon, start promoting it, and update the staff. An undeniable advantage will become regular customers who have visited it before. If you are not ready to start a business on your own, then this is the ideal choice.

• Services of consulting companies

The advantage of this approach to starting a business is that everyone organizational issues professionals do it. Specialists are involved in all areas: technologists, designers, advertisers and even personnel selection.

• Franchising.

The most expensive option for starting a business, but also the most win-win for a beginner.

Opening a business

What does it take to open your own beauty salon? First of all, in order for the salon to start accepting clients, it is necessary to pass state registration. You need to obtain the status of an individual entrepreneur or choose to register as legal entity. Typically this procedure takes about a month.

Next, you will need to conclude a lease agreement for the premises of the future salon. Obtain permission from the SES and fire organization. If you plan to open a beauty salon, then you will additionally need to obtain a license to provide medical services. This procedure takes several months. Do not forget that acceptance certificates for premises are signed only in completely renovated premises.

Where to place the salon: choose a location

The main factor that influences the choice of location for a future establishment is the absence of competing firms. But it is not necessary that a salon located on the main street of the city will become more popular than an establishment in a quiet residential area.

Just excellent option will become 3-4 room apartment, located on the first floor of a beautiful building. Then the clients of the salon will also receive aesthetic pleasure from visiting it.

Convenient conditions for transport and parking spaces also play an important role when choosing a location.

What equipment to choose for working in a beauty salon?

Having decided on the location of the beauty salon, you should think about purchasing equipment. Also, do not forget about necessary tools and consumables. How much is needed will become clear during the work process.

Scroll necessary equipment is classic. But you should also take into account the services that are planned to be provided to the establishment’s clients.

At the initial stage, hairdressing chairs will be required. Each workplace must be equipped with a cabinet and a mirror. Additionally, you will need carts, as well as baskets that will serve for used towels. It is absolutely necessary to purchase an ultraviolet sterilizer necessary for processing instruments and dryers. You will also need to buy a hair washer equipped with a special chair.

For each master, you will need to purchase a standard set that includes a certain list of tools. This:

• four different types of combs;
• three straight scissors of various types;
• pairs of thinning scissors;
• hair clipper;
• straight razor;
• electric hair curling iron;
• brushes for hair coloring;

Shampoos should be highlighted among consumables various types, preparations used for curling, styling or coloring hair, as well as medicinal balms used in medical procedures.

When starting a salon business, you should be prepared for fairly large investments. How much cash will you need to open your own beauty salon? The lower limit is 500 thousand rubles. But this amount is suitable for opening a small beauty salon. To implement a larger-scale project, greater capital investment will be required. This amount is approximately 10-15 million rubles.

How much can you earn

The income generated by one hairdressing chair is approximately 30,000 rubles. per month. If the salon provides cosmetology services, which are quite expensive, then with a good load the profit will be 600,000 rubles. per month. These figures are for medium-sized cities. In the capital and cities with million people, the statistics are even higher, since the cost of services there is much higher.

How long will it take to pay off the costs invested in starting your business? It depends on many factors. But on average, payback occurs in 3-4 years, sometimes earlier. And then the business begins to generate income.

How much money do you need to start a business?

To start a small beauty salon you will need 500,000 rubles. This minimum amount Money. To implement a larger-scale project, more financial investments will be required. Very often this figure increases to several million.

Which OKVED code should I indicate when registering?

OKVED 96.02 – provision of services by hairdressing and beauty salons

What documents are needed to open

You need to register your business as individual entrepreneur(IP) or choose to register as a legal entity. Documents are submitted to the Federal Tax Service at the place of residence. After receiving the registration certificate, you must register with the Pension Fund and the Social and Health Insurance Fund.

Which tax system to choose

For service sector enterprises, you can apply a simplified taxation system (STS) with a rate of 6% of revenue.

Do you need a permit to open a business?

To open a beauty salon, obtaining licenses is not required, but a conclusion from the sanitary and epidemiological service and permission from the fire inspection are required. In addition, it is necessary to inform Rospotrebnadzor about the start entrepreneurial activity. Salon masters must have health records. If the salon plans to open a beauty salon, then it is necessary to obtain a license to provide medical services, this will take several months.

Beauty salon technology

Opening a beauty salon is profitable view business. It is not necessary to open a salon on the main street of the city; you can also earn a good income in a residential area. The best option will be a 3-4 room apartment located on the first floor of the building. It is very important that there are convenient conditions for transport and good parking.

After choosing a room, you need to start designing it. The room should be bright, warm colors should prevail. The room must be clean so that the client feels comfortable staying there. The furniture in the cabin should be comfortable, especially the chairs.

A very important component successful work are professional craftsmen. It is necessary to select employees with extensive experience and high professional qualities for the salon. This type of business is in great demand, is constantly developing, offering clients new services and, very importantly, is not seasonal.

Have you decided to start your own business in the beauty industry? Great idea! We will help you. First, let's figure out how much money is needed to open a beauty salon in Moscow.

In this article we will calculate the costs of opening a new salon. Entrepreneurs assure that to open good business You must invest at least 1 million rubles. Let's figure out what is included in this amount.

Sketch of a typical beauty salon

Beauty salons vary in price segment, list of procedures and location. For standard calculations, we focus on a salon with an area of ​​100 m2. To begin with, we will provide hairdressing services, organize a manicure and pedicure room, and install a solarium. We will also have a cosmetology room. Hardware cosmetology, waxing and photoepilation are available to clients.

We purchase new equipment so that it is covered by warranty. Calculations of how much it costs to open a beauty salon are averaged. It is impossible to reduce prices throughout Moscow to a common denominator.

Please note that the article will also be useful for those who have decided to buy an existing beauty salon. The calculations will give a general idea of ​​the tangible assets of the business. And about possible additional costs to improve things.

How much does it cost to rent and renovate a beauty salon premises?

Since we are calculating how much it costs to open a beauty salon from scratch, we’ll start with space. The business is new, so we won’t buy premises yet. We rent it. We are interested in offers of 100 m2 in non-residential buildings. Suitable options are on the ground floor of residential buildings with a separate entrance, in shopping and business centers. We are looking for premises on streets with high traffic and near the metro.

On average, rent will cost 110,000 rubles, public utilities- from 10,000 rubles.

Time to design and renovate. Style is what customers pay attention to first. Due to high competition, construction market It’s not difficult to find companies offering free design development or discounts on renovation work. Redecorating costs 200,000 rubles excluding consumables, major renovation- 1,150,000 rubles. We add the first and last month to the total rental amount at once, and we do designer renovations for 400,000 rubles. Total 620,000 rubles.

Cost of equipment for a beauty salon

The next point in the calculations is equipment. Let's calculate how much money is needed for equipment to open a beauty salon.

We will equip four hairdressing stations and two wash stations. We will purchase some of the equipment from Russian manufacturers, which will save money. We will also buy a dryer for 22,000 rubles. All together it will cost 100,000 rubles.

We will install a manicure table, a manicure lamp and a pedicure chair in the nail service room. It will cost 29,500 rubles. Buying a solarium - 400,000 rubles.

We will equip a cosmetology room. Phototherapy, lifting and scrub will cost 40,000 rubles. Professional photoepilation apparatus - 400,000 rubles, wax epilation kit - 3,000 rubles.

Consumables for the first month - approximately 100,000 rubles.

We buy cash register equipment. A fiscal recorder that connects to a computer is suitable for us. Its cost is 25,000 rubles.

Now furniture. We will buy a reception desk for 7,000 rubles. Among the market offers, it will not be difficult to find a solution at a reduced cost. We will purchase a sofa for the waiting area for 8,000 rubles.

Let's do the math. We buy working equipment for 529,500 rubles. Consumables for the first month of work - 100,000 rubles. Furniture and cash register equipment - 40,000 rubles.

How much money do you need to register a business and a medical license?

The cost of a perpetual medical license for a beauty salon will be 45,000 rubles, the state duty will be 7,000 rubles.

The state fee for registering an individual entrepreneur is 800 rubles, if we decide to seek help from a lawyer, then we will have to spend 4,500 rubles. Since a license is required to open a beauty salon, an individual entrepreneur must have a medical education.

Opening an LLC is more expensive and takes longer, but this form reduces risks and expands cooperation opportunities. Unlike an individual entrepreneur, the owner may not undergo specialized training. The main thing is that the hired manager has a secondary or higher medical education. The state duty will be 4,000 rubles, opening a current account and making a stamp - from 1,000 rubles.

We advertise a beauty salon

Website creation - 20,000 rubles. Leading a group in social network costs 10,000 rubles monthly. Printing leaflets and placing advertisements - another 50,000 rubles.

The sign consists of illuminated letters made of plastic. Price - from 21,000 rubles.

the total cost

So, how much money do you need to open a beauty salon? Let us repeat that we take only average numbers.

Rental and renovation of premises - 620,000 rubles. Equipment, furniture and consumables - 669,500 rubles. Registration of an LLC and obtaining a medical license - 57,000 rubles. We invested 91,000 rubles in advertising. Total: opening and organizing a beauty salon cost us 1,437,500 rubles.

The business is calculated and thought out. It's time to start implementing it. We wish you success!