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Poultry farming in 2019 Continuation of business ideas On our website we publish fresh business ideas (current new products), or already working profitable niches, unique super-topics that are gaining popularity, advantageous offers for those who do not know what kind of business to open (small, small, mini, large or international), how to start your own business, which ideas are profitable and interesting for business in a small or large city. This section will help you find good ideas(simple and successful) for your business.

What is a business idea?

This is an idea that can be used to build a new company or a new line of activity in an existing business. It is usually used to create goods or services that can be sold for money. There are several methods for creating and testing business ideas. The ability to transform into a viable business must be supported by a feasible and well-written business plan, which can then be sold for a certain amount to interested investors or companies before the idea itself is implemented. It can also be sold by concluding a contract for its sale with the manager, or other methods of compensation can be used.

An idea applied at the right time, when demand for the goods or services mentioned in it is expected to increase, can lead to the creation of a highly profitable business or the growth of an existing one. In an increasingly competitive environment in many industries, innovative business ideas began to appear aimed at creating goods/services for which there is currently no demand at all. They are aimed at creating demand by offering the market completely new products.

How to come up with a new idea? Generation techniques

As a rule, a successful business idea is generated either by experts in a particular industry or by newcomers who come from other fields and are not burdened by the traditions and cliches of the chosen industry. That is, the latter can come, for example, from financial sector into the fashion industry.

For generation, you can use a structural analysis of existing industries, markets, business models, and processes. Usually analytical notes are written, SWOT analysis, variants of PEST analysis, or Porter's Five Forces Analysis are carried out. Brainstorming techniques are often used.

Many people who are planning to start their own business unfairly believe that they can only develop their business and make high profits in a big city. In fact, this is not true for several reasons, the main ones we will discuss below.

First, let’s understand what business technologists mean by “small city.” This is considered a settlement that has up to 100 thousand inhabitants. It should be noted that in Russia there are only more than 83% of such cities, that is, business ideas for a small locality open up enormous prospects; opening your own business in a small city is much easier and more profitable.

Own business for a small town

Living in a small community, there are many business opportunities. This is due to lower costs than in a metropolis and lack of competition.

Why is it needed?

By opening his own business in a small town, a businessman first of all gains independence and the opportunity to earn quite large sums.

At the same time, a considerable part of the money is saved due to the fact that starting a business in the provinces incurs much lower costs than in cities with a population of one million.

In addition, you can be the first in the city to offer certain services, in which case the absence of competitors will allow you to quickly expand and strengthen your business.

Differences from large cities

There are quite a lot of differences, and almost all of them benefit those who decide to start their own business in small town.

Let's take a closer look at some of them:

• Residents of small towns tend to have low incomes. Therefore, unfold big business in such settlements it is not profitable (except for the opening of large enterprises that require labor);
• The demand in such cities is for ordinary, familiar goods and products that we use every day. This allows you to expand your business in several directions at the same time;
• Not a high investment at the start (low rent for premises, low wages, low costs for advertising campaigns).

An important factor for successfully running a business in a small town is the reputation of a businessman. After all, residents often learn city news not from newspapers, but from neighbors and friends. Therefore, this aspect should be given special attention; measures to attract and retain customers are very important.

Best ideas 2014

Before deciding what business to open, let’s name a few of the most popular business ideas of this year.

Small business in the catering industry

Profitable business - opening small cafe with affordable prices and familiar dishes. In small towns there are usually few such establishments, so they are very popular among residents.

This type of business is perhaps the most profitable. It will not require large expenses, and the self-sufficiency is quite high.

Mini cafe on wheels. Nowadays it is a fairly common type of business that is in demand. The assortment in such cafes is small; it is enough to offer several types of pancakes, hot dogs, and drinks. If the snacks are tasty and inexpensive, such a cafe will always be popular;

The canteen at the enterprise will be in demand - it does not always have its own catering station. By setting low prices and offering homemade dishes, there will always be customers in the dining room.

Entertaining

If one cafe seems not enough for you, try offering your clients to organize holidays, corporate events, weddings, setting a low price. In small cities there are unlikely to be many event agencies, so there is a chance of becoming a pioneer and a monopolist.

A club with a disco will be very popular among young people. To do this, you will need to rent a large room and equip it. Modest but tasteful is not your option; such an establishment most likely already exists in the city. But a real nightclub with performances by metropolitan DJs will attract the public. In such a club you can hold themed parties, games, and events. There you can also offer your clients training in various courses (music, singing, dancing, etc.)

During the daytime, you can arrange in the same club.

Services

The service sector will never lose relevance from the point of view of a business project: investments are minimal, the main thing is to have the necessary skills.

A manicure and pedicure salon is always held in high esteem. Even in a small town, the female population will be delighted with such a service and will come there again and again. Additionally, you can offer the services of a cosmetologist and massage therapist, make-up and holiday makeup services.

A taxi service may also be a good idea. Even in a small city, there will be people who want to get to the right place by car rather than by public transport. It is enough to have several drivers on staff with their own cars, make them business cards, which they will distribute to clients, and the business will certainly begin to generate income.

Another option for providing services is a tailoring studio. To open this type of business you will need a small premises, appropriate equipment and several employees. By offering low prices, such a business will flourish;

A company that provides services for garbage removal and demolition of old buildings is a new but popular type of service. In small towns there are enough buildings that are subject to demolition and houses are built in their place. You will need to purchase the appropriate equipment and find several employees with experience in such work.

Garbage removal is a popular service even in the smallest locality.

Car repair, tire fitting. In this option, it is enough to have a garage and minimal equipment. Almost every city resident has a car that periodically requires repairs and seasonal tire replacement. It is enough to hire 1-2 employees who understand car repairs. Such a business will be in demand.

Key making has been popular among the population since Soviet times. You will need a small room, a special machine for making keys and minimal advertising. To open your own business of this type, you must have start-up capital about 2 thousand dollars;

A private driving instructor can be an idea for extra income. Even in a small town, a car is no longer a luxury; almost every family has one. You can offer such a service on the client’s car, in which case the costs are minimal;

The Good Offices Bureau or the popular name today “Husband for an Hour” is a fairly popular type of business that will always be in demand. Having a set of tools, you can offer your clients at an affordable price minor repairs

, installation and connection of household appliances. The costs are minimal.

Trade Growing fruits and vegetables will be a profitable business. Even if there is a small land plot

, your own business will soon flourish.

But you will have to look for sales of plant products in other, larger cities. In the periphery, every resident has an abundance of this product due to the availability of garden plots. A grocery store is a banal but always relevant idea.

The main success factor is the correct location and reasonable prices for the goods.

Other types of business that generate income in a small town

This type of business will be in demand, especially among those parents who do not have the opportunity to leave their children with grandparents.

Of course, to open it you will need a qualified specialist who can be trusted with children. The costs are minimal, a mini-kindergarten can be set up even in own apartment, if living space allows. In other cases, it is enough to rent a small room, make the appropriate repairs and obtain all the necessary permissions from the authorities (this often becomes the last stage, becoming an insurmountable obstacle for novice businessmen).

The delivery service for groceries, sushi and pizza is very popular. In small towns, such a service is rare, so you can become the first in the city to offer a service of this kind.

Opening a mini-bakery will require a small investment of money. Delicious bread is always in demand. If the products good quality, the price is affordable for the consumer, such a business will flourish even in the smallest town.

If you have real estate in a small town, daily or monthly rental of premises will be profitable. Not all small towns have a hotel, so this type of business, with proper advertising, can become quite successful and will not require special financial investments.

Internet: yes and no

The virtual space, which attracts an increasing number of people, both young and not so young, opens up many opportunities for earning money.

The easiest ideas to implement:

• If a lot of young people live in the city, opening a computer salon will be profitable; such an establishment will quickly gain popularity. By setting low hourly wages, such a club will become a favorite place for young people to spend their leisure time.
• Website content services can bring good income. Such a business does not require investment, but allows you to save significant money on renting premises and transportation costs.
• Another type of earning money on the Internet is opening your own website. But here you will need certain skills and funds to open a business of this kind.
• Some provide goods delivery services by opening an online store. For a small town, this could be household appliances and household items. Gone are the days when you had to go to the capital or another for large equipment Big city, today it is possible to provide similar services in your city. This will save customers money and allow them to expand their business.

But you should remember that in a small town, not everyone has access to the Internet. In this case, one should build on the demand and capabilities of the population. A positive factor The advantage of working on the Internet is that there is little competition and little or no initial investment.

There is a fly in the ointment here too. Working from home, you will miss personal interaction. And opening clubs and an online store will require significant costs.

Where to begin?

Assessment of the situation

Before opening your own business, you need to study the market, find out what kind of services the city’s population needs. Having decided on the type of activity, it is necessary to select qualified personnel who will provide quality services and will help increase the client base.

Find good specialist It’s not easy, you can contact a recruiting agency for this.

The Internet will also help in searching. You can place a recruitment ad and a response will follow immediately. Considering that it is quite difficult to find work in small towns, this method is quite effective. Word of mouth will also be a good help, as it works better in small towns than any advertisement.

The second important step is to find product suppliers; this requires a lot of responsibility. Products must be of high quality and in demand among the population. First, you need to determine what type of service will be popular in a particular city.

Attracting suppliers from big cities is a thankless and unprofitable undertaking. Look for manufacturers (if you intend to trade) or sellers (if you need equipment and tools) in nearby cities.

The business must be in demand and be popular among the population, at least potentially.

Of course, you need to assess your strengths, what funds can be invested, and calculate how quickly the investment will pay off.

Finding funding

The most popular way to open your own business without investment is. You can choose which one is better by contacting several banks and comparing the conditions they offer.

It should be remembered that certain mandatory rules for a potential bank client, otherwise you won’t get a loan.

You will have to provide some documentation, you may need to present your business plans, based on the profitability of which the bank will decide to issue a loan.

Don't forget about government support for small businesses. Currently, there are special programs that are aimed at developing business in the regions, which allows you to receive certain benefits when lending, issuing subsidies and tax breaks. In order to competently use such a program, it is better to contact a qualified lawyer who will give detailed advice on this issue.

Selecting a location

For those who decide to start a business from scratch, the most profitable would be a room with a small rent. You may need to carry out minor repairs; to save money, you can do this yourself.

We must not forget that the appearance of the room is very important. It should be cozy and comfortable, the decor doesn’t necessarily need to be expensive and pretentious, but it should make you want to come back again. Residents of small towns are not tempted by rich interiors, but they should not be considered backward either. Bring everything into the proper form for a businessman. They greet you by their clothes.

The location of a business matters depending on its target audience. For example, it is better to open computer clubs in places where young people gather: near universities. Vocational schools, etc. Avoid schools, otherwise you will be tormented by listening to parents’ complaints that it is your direct fault that their child does not want to attend classes, but sits at the computer in your institution.

Catering and trade will naturally take root closer to the center. With the exception of a grocery store, which will be extremely welcome for residents of the outskirts, from where they have to travel far to buy bread.

Let's count?

Having even the smallest start-up capital, you can develop your business in a small city. Let's consider options for initial minimum investments for different types business.

Minimum investment

As can be seen from the figures, starting your own business does not necessarily lead to large financial expenses. It’s enough to simply decide which type of business is closer, what your heart is most passionate about, and most importantly, what will be in demand in a particular city.

Expected profitability

You should not expect that a small business in a small locality will quickly pay for itself. Residents of such cities often do not have high incomes, so it will take several years before their own business begins to generate income. This also depends on the demand for services that will be offered to the consumer.

Seasonality also plays an important role.

For example, beauty salons, even in big cities, are practically empty in summer. On the contrary, the business of selling kvass in the summer will bring much more relevance than in the cold season.

What is the basis for a successful business in a small town?

In order for a business in a small town to be profitable and quickly pay for itself, you should remember several rules that will help bring a stable income and attract a large number of clients.

Basic aspects

• The price for services of any kind should not be overpriced. The mentality of residents of small towns is such that people are not ready to overpay extra money. A low price and provision of discounts to regular customers will attract attention much faster than beautiful packaging or an expensive service.
• If customers are satisfied with the service, they will definitely recommend you to their relatives, friends and neighbors. A bad reputation in a small town will kill any business much faster than in a metropolis. Even if your product is in demand and popular, you should not allow a negative opinion about yourself.
• In a small town there is little competition, perhaps even its complete absence, so there is room for your imagination to run wild. By providing a high-quality and inexpensive service or product, your potential customers will become regular ones.

Watch also a video about business ideas in a small town:

Development methods

The key to success and prosperity of any business is constant development. Even the most profitable type involves improvement and the offering of new goods and services.

There are several ways to help expand and develop your business.

1. First of all, this is competent advertising aimed at attracting new customers. This could be promotions, holding an event with a free presentation of products. These types of advertising are always relevant and popular with customers.
2. It is also important to remember about marketing. Special offers with a limited validity period attract attention.
3. The image of your business is equally important. Good feedback, new offers at a low price can increase the number of customers several times.

An example of an unusual, but quite successful business is chinchilla breeding. Last years this animal has become very popular; it is raised not only to make expensive fur coats for women, but is also kept as a pet. A Moldovan businessman who started this type of business notes that the investments are minimal, but the income exceeded all his expectations.

Some aspiring businessmen figure out what to do just on the fly. An original way to make money was founded by American fitness instructor Kristen Horler; she developed a training program for women who had recently become mothers, and the classes were held right in the park.

This idea did not foretell large incomes, but quickly began to be in demand among city residents.

The price per lesson was set significantly lower, so the client base expanded very quickly and brought in good income. Today, these are quite popular courses that are attended by a large number of young mothers. This type of earnings can also take place in small towns in Russia. Many young women will be carried away by the idea of ​​playing sports without leaving their children to relatives.

Ethnic tourism is gaining increasing popularity. Today it is difficult to surprise with resorts on the sea coast; many businessmen prefer to relax in remote picturesque corners of Russia.

For example, excursions to Lake Baikal are in great demand, where you can enjoy the nature and beauty of the region without fuss.

Many people go on vacation to Kamchatka and Karelia. If your town has similar attractions, you can arrange excursions and even accommodation in tents.

In conclusion, it is worth saying that business options even in a small town with a small population can be very diverse; you can become a successful businessman, an independent person with a good income. Enough to have great desire, do not be afraid of changes in life and be confident in yourself. Many world-famous businessmen started from scratch and were able to achieve dizzying results thanks to hard work and perseverance.

TOP 7 profitable business ideas

Business ideas that make a profit, or ideas that no one believed in? Brave Russian entrepreneurs have mastered unoccupied niches (joint purchasing, ice cream parlors, quests) and were right on target!

According to the Ministry of Economic Development of the Russian Federation, the share of small businesses in the country’s GDP should increase to 30% by 2020. SMEs in total will account for at least half of the gross domestic product. Such forecasts are not unfounded: every year new successful business ideas for small businesses appear, which are implemented by entrepreneurs not only in various Russian regions. The most original and profitable ideas of entrepreneurs will be discussed in this article!

Not by bread alone...

• Idea: sturgeon farm
• Entrepreneur: Victor Kozemsky
• Region: Belgorod region
• Description: In 2014, in the Gayvoronsky district of the Belgorod region, the construction of a farm for growing sturgeon fish in recirculating water supply (RAS) systems began. The enterprise was named “Belosetr” and, according to the creator, was designed to produce up to 0.5 tons of caviar annually, starting in 2017.

Previously, Kozemsky was engaged in fish farming in Donetsk, after which he decided to launch a unique project for Russia - a fully automated sturgeon farm. Kozemsky and his colleagues have been developing equipment for keeping and feeding sturgeon for over 10 years, using their own developments.

On this moment The plant has more than 7 tons of brood fish at its disposal. The company also has a workshop for growing fry, that is, the implementation of the second stage of a large-scale project has now begun. At the end of 2015, the company sold:

• 0.2 t black caviar;
• 1.5 tons of fish.

Let us recall that the average cost of 1 kg of black caviar on the Russian wholesale market reaches 28 - 30 thousand rubles. Now the farm plans to produce 2 tons of sturgeon and sterlet caviar by 2018.

Interesting: According to the Ministry of Agriculture, exports of Russian black caviar tripled last year and reached 4.71 tons during the first and third quarters of 2015. The reason for this is the active development of sturgeon production and a favorable market situation in the context of a falling ruble exchange rate.

Small wholesale: making money on savings

• Idea: online store in Cash & Carry format
• Entrepreneur: Elena Drovovozova
• Region: Moscow
• Description: in 2014 Elena Drovozova, a former lawyer for a multi-format trading company X5 Retail Group, founded an online cosmetics store in a format similar to Cash & Carry. The store was named BeautyDiscount.ru and offers customers cosmetics at retail and wholesale at a discounted price. The idea of ​​crowdshopping was taken as the basis for creating the store. In order to save on the purchase of goods and delivery, people join groups and make joint purchases.

At this stage, the store’s assortment includes more than 20 thousand products. According to Alexa Rank, the store ranks 260,378, it is viewed daily by more than 9 thousand people, and the average cost of the resource is estimated at just over 9.6 thousand US dollars. The success of the store is due to the growing popularity of joint purchases (they account for almost 40% of turnover). Most profitable startups are in one way or another connected with crowdshopping (Rentoid, Uber, etc.), but in Russia the niche has not yet been occupied, and therefore everyone has a chance for success!

“Free online marathon on business with China: find out how to start a business selling goods online in 5 days. Sign up for the webinar."

DIY: Basic Cooking

• Idea: food constructors
• Entrepreneur: Olga Zinovieva
• Region: Moscow and Moscow region
• Description: In 2014, a former McKinsey consultant created a home delivery service for groceries. Its peculiarity is that the products are intended for the preparation of specific dishes: washed, peeled, cut. The kits come with colorful step-by-step recipes that allow you to prepare gourmet dishes in 5 - 30 minutes.

Grocery packages are delivered twice a week when you subscribe on the website. The menu for each client is compiled individually based on a preliminary survey. In just one month of work, 120 thousand residents of the capital became participants in the project, which brought the company more than 1.2 million rubles. (according to RBC).

The idea to create a food constructor came to Olga while studying at Harvard Business School. She immediately attracted the attention of the head of the Boston venture capital fund, Lawrence Lepard. The fund invested 200 thousand US dollars in the project in exchange for a 10% share in the business.

In 2016, the Elementaree project managed to attract more than 500 thousand US dollars from an international investor, whose name was not disclosed. The funds received will be spent on platform development (automation of business processes, scaling). The creators plan to create a full-fledged alternative to offline supermarkets within 3 to 5 years.

How to wash money: making money from laundries

• Idea: self-service laundry network
• Entrepreneurs: Pavel Glushenkov, Oleg Maslennikov
• Region: Krasnodar region
• Description: in 2011 former employee law enforcement agencies Oleg Maslennikov, inspired by self-service laundries popular in the USA, opened the first laundry in Krasnodar. At first, the entrepreneur encountered problems, for example, choosing the wrong equipment (washing machines with a load capacity of 6.5 kg did not meet the needs of customers). But he successfully chose a location in a new shopping center, which allowed him to save on advertising.

In 2014, having 2 laundries in Krasnodar and 1 in Omsk, the entrepreneur decided to develop the business. At this stage, he was joined by Pavel Glushenkov, who had previously developed his own network of laundries, the first of which was created as a franchise. Currently, the network has 15 points in the regions, including Moscow. 8 of them are located in the premises of the Magnit chain stores, popular in the Southern Federal District.

According to RBC, the maximum income from one point can reach 350 thousand rubles, and net profit(minus the cost of rent, household chemicals, taxes, cost utilities) is about 120 - 150 thousand rubles. According to entrepreneurs, opening a self-service laundry will require 2 million rubles, and the payback period reaches 3 years.

Games that people play: quests in reality as a source of income

• Idea: quests in reality
• Entrepreneur: Sergey Kuznetsov, Bogdan Kravtsov, Timur Kadyrov
• Regions: Moscow, Saint Petersburg, Nizhny Novgorod
• Description: in 2013, the first quest room appeared in Moscow - a room for completing errand games with a planned plot. Bogdan Kravtsov, who previously worked as an IT specialist at Yandex and Artemy Lebedev Studio, was inspired to create the quest by his favorite PC game “Skvat”, as well as successful examples in Europe and the West.

In partnership with friends who owned a manufacturing company board games and souvenirs, Kravtsov began developing scenarios for the first two games: “Psychiatric Hospital” and “Soviet Apartment.” The entrepreneurs managed to create scenarios in just a couple of evenings, and the amount of investment to open the first quest room, according to Forbes, amounted to 500 thousand rubles.

At this stage, each quest room of the Claustrophobia network brings in approximately 1.1 million rubles. monthly. The first franchises were sold in 2014. Their cost was 150 thousand rubles, while the royalty rate ranged from 10% for the regions to 15% in Moscow and St. Petersburg.

In a difficult economic situation profitable business ideas should be aimed at people who do not have the opportunity and means to travel abroad. After all, they will look for entertainment in their city. And in these conditions, quests are the optimal solution!

What are the benefits of trading in a small town? What is the best business to run at home? How to open your own business with minimal investment?

Working for yourself is like growing up. Anyone who wants to gain independence sooner or later leaves their home - leaves the hired service and begins to work exclusively for themselves.

Good, choice of directions for personal business not limited by anything. The only problem is to find the type of activity that will truly reveal your talents and abilities to the fullest.

Denis Kuderin is with you, an expert on the HeatherBober portal on economic and financial issues. In a new article I will tell you what business to start to earn a lot and consistently, what business ideas are the most promising today and now, and what is more profitable - a YouTube channel or a home photo studio.

Don’t switch – you will learn a lot of interesting things.

1. Business with minimal investment - let’s stop work and let's begin earn

There is an opinion that you need to be born a successful businessman. They say that this requires a special mindset, extraordinary abilities and a specific character. Millions of people believe that entrepreneurship is not for them. That they won’t be able to work for themselves. That their business will fail. That they don’t know how to count money, etc.

Of course, we are born with different abilities and inclinations, there is no doubt about that.

However, I personally prefer this point of view: every person from birth is an entrepreneur. When he is born, he already has ready-made company- yourself. It depends only on you whether this company will become successful. You are the manager of this company, its general director and the owner of a controlling stake.

Thousands of people are working for themselves right now. They do not expect a salary from the employer, are not afraid of dismissal, and set their own working hours.

This does not mean that their life is complete euphoria. There are enough problems in the life of a businessman. Perhaps there are even more of them than an employee. But all the disadvantages of “free swimming” are outweighed by a big plus - you become the master of your life and your time, set your own goals and determine your priorities.

And a few more advantages:

• a huge selection of areas for commercial activity– if you want, teach everyone how to paint in your own studio, if you want, make soap in the garage;
• the amount of income is unlimited– you set the upper limit yourself in accordance with your ambitions and goals;
• free schedule, vacation not when allowed, but when wanted– you independently manage your main asset – time;
• you are not tied to a workplace– work wherever you want: at home, in the garage, in an Internet cafe, on a personal plot;
• you set the rules yourself– no one obliges you to follow strict regulations and schedules.

If you fail to achieve results in one area of ​​business, you always have the right to change the direction of activity to the diametrically opposite one. If your online business is not working out, get involved in purely earthly technologies - open a shawarma shop or start a business.

I have a friend who dealt successively with: animal feed, video equipment, Indian gems and jewelry (he brought it from India himself), equipment for private (home) cinemas, commercial real estate, information products.

Not to say that he failed in every type of activity - on the contrary, reaching a certain level, he realized that he was losing interest in the chosen topic, and saw broader prospects in another area.

But do not confuse freedom with sloppiness, indifference and projectism. A naturally lazy and undisciplined person is unlikely to achieve serious success in business. The money will not be transferred to your account on its own– simply because you declared yourself an entrepreneur.

You will definitely have to work hard and persistently. Perhaps even more than in the office or production. You will need self-control, self-confidence, the ability to calculate options and make decisions on your own.

Being an entrepreneur means working hard and being a multitasker.

Is it necessary to have initial capital? It all depends on the type of activity you plan to engage in. If you open an online store, you will have to purchase goods and launch a website. And this requires money.

Similarly with production - Consumables and equipment require investment. But there is different variants– lease, rent, find investors.

But if you sell exclusively intellectual services, then capital is not required. You'll only have to waste your time. But time doesn’t pay off right away. It is necessary to acquire clients, develop skills, and ideally undergo training.

Give up the hope that a couple of weeks or even months after launching a business, gold coins will start pouring into your wallet. Business, especially small business, requires patience and hard work. Everything will happen, but not right away - remember this phrase!

And for those who need a reliable and proven option with a guarantee of profitability, we suggest investing in ready business– purchase a franchise from the company. The co-owner of a chain of restaurants serving Japanese and Pan-Asian cuisine is Alex Yanovsky, an entrepreneur with 20 years of experience, the owner of his own School “Business Behind Glass”.

The founders of HeatherBeaver magazine know Alex personally - his business schemes really work and generate income.

Moreover, our good friend Sergei opened a business under this franchise in the city of Maykop - he launched a point in the “island” format. His investment of 1.5 million rubles paid off within six months. So we can confidently recommend his franchise to both beginners and experienced businessmen.

Alex Yanovsky about the advantages of a franchise:

2. 5 popular areas in business

In fact, there are more directions, but these five are proven and well-trodden paths along which thousands of aspiring businessmen like you are successfully and confidently walking right now.

Let's look at all the pros and features the most popular areas of small and medium-sized businesses.

1) Resale of goods

The most accessible type of business.

Its principle is simple and has not changed since ancient times: buy goods in bulk in one place at a low price and resell them in another at a higher cost.

Stable incomes come from those goods that everyone needs - food, clothing, shoes, household chemicals, cosmetics. The consumer goods market has billions in turnover and the same profits.

Another thing is that large corporations take the lion's share. Beginners are left to look for narrow niches and maneuver between mass-market products and exclusive goods.

When choosing the profile of your company, focus not only on demand, but also on the state of the economy. For example, during a crisis, most people have no time for luxury - Swiss fountain pens with a platinum nib are unlikely to be sold quickly and profitably in a small town, where the average salary is half the cost of this very fountain pen.

Such populated areas worth choosing more hot commodity – for example, open a stock store with inexpensive branded clothing. Or a smartphone store - analogues of well-known companies, but originally from the People's Republic of China.

Small towns, on the one hand, offer excellent prospects, but on the other hand, they are unpredictable in terms of business development.

The table will outline the situation with trade in small towns more clearly:

Universal salvation for everyone modern trade- Internet. Here the audience is not limited geographically. Live in Torzhok, and send goods to either Moscow or Nizhny Novgorod.

2) Provision of services

You don't have to sell material things. Professional services are no less in demand than clothing or food.

There are many examples:

• accounting services;
• printing center;
• Interior design;
• writing texts to order;
• organization of banquets;
• creation and promotion of websites;
• Internet Marketing;
• Pizza delivery;
• repair of bicycles or household appliances;
• writing coursework etc.

Any matter that you understand or want to understand is suitable. Modern world– differentiated and belongs to narrow specialists. Family lawyer, tutor, commercial writer and other specialties are no longer a curiosity and are constantly required.

3) Production

More and more small enterprises are opening in the Russian Federation: in conditions of crisis and sanctions, domestic producers entered new markets.

Are in stable demand natural food. If you focus on quality, then even the relative high cost of production will pay off due to a higher price. The modern consumer is ready to overpay for healthy and environmentally friendly products.

You will find more details about production activities in the article “”.

4) Real estate transactions

An option for those who have substantial starting capital. The real estate market, despite gloomy forecasts, continues to bring profits to owners of liquid housing. Earnings from rent, sales and other transactions with residential and non-residential premises traditionally high.

5) Business on the Internet

The most promising modern direction. And the least expensive if you sell not a product via the Internet, but your skills or services.

But first, you need to master at least one of the most popular professions - website designer, SEO promotion specialist, copywriter, social media administrator. Or make money on your website, affiliate programs.

It's not as difficult as it seems - the main thing is not to be lazy and not stay too long in the status of a beginner. If you want to succeed, read the large article on our website, which is called “”.

3. What kind of business can you start - TOP 10 ideas for a beginning businessman

Let's get down to specifics.

Ten promising ideas for beginners with minimal experience.

1) Homemade soap making

The first private soap makers of our time made soap right in their apartments. Some people still do this, but it is better to have a separate room for these purposes.

I have a friend who lives in Chisinau. Katerina started making handmade soap 7 years ago. The first experiments - multi-colored ellipses of soap with herbal scents, which she sent me as product samples - cost her too much. In addition, in Moldova the demand for this product was almost zero.

She gradually improved the technology, accumulated a customer base and now has a full-fledged online store, where, in addition to designer soap, there are a lot of other exclusive and natural products. The high price does not bother buyers from Moscow, St. Petersburg and other cities. They care about quality, original execution and purely natural ingredients.

2) Tutoring

If you are fluent in foreign languages, a six-string guitar, school subjects, and other useful skills and knowledge, no one will forbid you share your experience with others for money.

Thanks to Skype you can teach people all over the world

3) Management of corporate events and holidays

An idea for people with organizational and public speaking skills. Creative thinking, self-confidence and a little courage, and you will become the soul of any audience.

The ingredients for success are as follows: constant practice, original scripts, competent design premises, constantly changing repertoire.

4) Equipment repair

If you were born with a screwdriver in your hands, you clearly understand how they work Appliances, are knowledgeable about electronics, why not turn your skills into a source of income?

Modern technology has a low safety margin. Most people are better off fixing it washing machine than buying a new one. Meanwhile, repairing one “washing machine” costs from 2 to 5 thousand rubles . Several orders a day, and the income will be enough not only for bread and butter, but also for annual leave on Bali.

Minimum costs – tools, diagnostic equipment, spare parts. If you have a garage, then the problem of renting a room disappears. Large equipment can be repaired at the customer’s home.

5) Food delivery

In Novosibirsk, where I live, you can order anything to your home or office, from hot corn to a full meal from a Chinese restaurant.

Such a business requires investments - renting premises and transport, purchasing raw materials, paying employees. Permits from sanitary services are needed: the premises must have ventilation, all necessary communications, and employees must have sanitary records.

6) Transportation of goods

Are you the owner of a truck? Engage in the transportation of large-sized cargo. You don't even have to buy a car - rent or lease it.

You will need 2-3 responsible workers, and not people from the street, but experienced riggers who know how to properly transport furniture and household appliances, how to pack fragile cargo, how to lower a piano from the third floor.

7) Video channel on YouTube

The YouTube channel's audience is more than a billion viewers. This is every third Internet user on the planet. Promoted TV channels bring their owners millions in profits. Some of the presenters are not even 15 years old.

The ingredients for success are as follows:

• popular destination– video games, beauty blog, TOPs and lists, entertainment;
• signature feature– original image, unique format;
• competent promotion– use professional techniques.

Most Internet users are young people raised on gadgets. They prefer to see it once rather than read a long text, which is why video blogs are so popular.

A little educational program from popular YouTube video bloggers:

8) Home photo studio

You will learn how to take satisfactory pictures in a couple of weeks. You will need professional photography equipment and equipment for printing photographs. And then work in the format that you prefer - photo for documents, wedding photography and videography, prom albums, image processing and photomontage.

Just six months after the start of her career, she was invited to major city events as an official photo-chronicler. I don’t know why, but clients like her photographs even more than photographs of experienced professionals.

9) Growing vegetables and fruits in a greenhouse

An idea for those who are interested in gardening and gardening. One greenhouse will give you several harvests a year, and people need fruits, herbs, vegetables and flowers every day.

Before buying a greenhouse and seedlings, take care of the product market, study the competitive environment, price, read specialized literature and thematic sites.

A greenhouse is an excellent tool for your own business

Additional income: canning, processing and freezing vegetables, selling seedlings and seeds.

But this is a long-term business for the patient and smart. If you want, read the special publication.

10) Seasonal storage of tires, skis, bicycles

Income close to passive. Very nice idea. You just need to prepare the room: an empty garage is best suited for these purposes. Install shelves, insulate the room, install a security system. Store here in summer Winter tires, sleds, skis, snowboards, in winter - bicycles, scooters, summer tires, etc.

Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection current business ideas in unstable times of crisis.

If you have your own ideas, we are waiting for them in the comments under the article.

How to open a business in a crisis It's probably main question

for everyone who wants to earn money during a crisis. Let's see what successful entrepreneurs say about this.

Founder and owner of Tinkoff Bank. According to Oleg Tinkov, special attention in times of crisis should be paid to the medical sector and everything connected with it. With a reasonable approach, startups that are focused on the production of dietary supplements can be profitable,, equipment for clinics and pharmacy chains. Little competition and growing demand create ideal conditions for private medical institutions and the hospital sector.

In the absence of large initial investments, Oleg Tinkov advises paying attention to the promising market for developing applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and moving away from them by 15–20 years, and for beginners there are plenty of opportunities for copying.

Investments in medical development and R&D can provide good income in the future. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.

Founder and owner of such companies as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).

The owner of a network of well-known companies believes that in these crisis conditions it is better to start business projects related to import substitution. An analysis of the trade market and customs statistics over the past few years will provide a clue. These may be some types of food products for which demand has been stable. He believes that the crisis situation has not changed either people or officials.

Vadim Dymov is convinced that it is possible to achieve financial heights by opening new projects in agriculture. As an option, he proposes to use state land shares in the Far East to grow soybeans, which can be exported to China. A risky but simple business can bring significant profits.

The businessman does not rule out achieving success by opening startups in the field of engineering logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns far from Moscow. Why not open a carpentry workshop to produce excellent domestic furniture? Suddenly? But it’s very nice to create and use something that’s your own, to raise your own brand.

Founder and owner of the Dodo Pizza chain of pizzerias.

According to Fyodor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply creates a new one from the usual coordinate system, and life continues to take its course. Only the rules of the game change, and it is not “what” that is important, but “how” to act in new conditions.

Fyodor Ovchinnikov is confident that Mercedes will be in demand during the crisis. The main thing is to find an optimal and competitive business model to win in modern conditions.

Fyodor Ovchinnikov suffered a serious setback early in his financial career. His first project to sell books turned out to be unprofitable and a failure, but only helped the businessman develop a new strategy. Now the entrepreneur approaches the beginning of each of his business as if there is a serious crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything gets bad, even if everything is good at this stage?” He rightly believes that it is precisely in these difficult and new times that a healthy and strong business can be formed in the country.

Founder and owner of the Expedition company.

According to entrepreneur Alexander Kravtsov, now is a great time for any new endeavors. Here it is important to invest your soul into a business project and maintain good spirits. If you don’t hide and don’t retreat, then everything can turn out to be an excellent and profitable business.

Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises simply overwhelmed with stable orders. For example, the only Russian company producing backpacks is working at full capacity.

The businessman believes that interesting and relevant topics for new business are food and tourism development.

It is better to become more active in those financial niches from which foreign investments have left. But he recommends being more careful with fixed expense items. Serious changes are taking place in the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.

Alexander Kravtsov believes that a businessman in a crisis should become a cynic: not pay high rent, not pay inflated bonuses and not invest in dubious projects.

TOP - 15 business ideas during a crisis

Below we have collected 15 small business ideas during a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you will leave in the comments!

Also useful information you can learn from the article about .

Business idea No. 1 – Opening an online store

Preliminary costs- from 200,000 rubles.

The general essence of the proposed idea is the development and organization of an online store, sale of goods through the site, delivery to customers using a courier service or regular mail. The relevance of such a project is confirmed by numerous economic analyzes of the market. The service is increasingly in demand among middle-aged buyers, and the monthly growth of the market speaks of its prospects.

When planning to open an online store of women's or children's clothing, the owner faces the following costs:

• expenses for development and technical support for uninterrupted operation of the site;
• wage administrator, courier;
• if necessary, renting a warehouse;
• transportation costs when purchasing goods.

The rent for the premises of a stationary store is replaced by the content of the site, the purchase software, advertising expenses.

The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. If you invest more than 200,000 rubles in the purchase of goods, your monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay for such a project in 4-6 months.

Business idea No. 2 – Opening a street fast food

Preliminary cost of the project- 275,000 rubles.

The essence of the idea is the discovery of a small point of sale for the production and sale to consumers of a certain type of snacks and drinks. Unlike the usual shawarma and hot dogs, the project proposes to develop an assortment based on sandwiches with nutritious and delicious filling, classic or closed sandwiches. The relevance of the idea lies in the constant demand for fast food products. During a crisis, people go to restaurants less often and increasingly prefer quick-to-cook and inexpensive street food.

It is better to open such a stationary point in places with a large flow of people: near metro stations or stops, shopping arcades, higher educational institutions. Main costs:

• rental of a trading place;
• purchasing a stall, tent or trailer;
• purchase of heating and refrigeration display cases, equipment for work.

If we base the calculation of approximate income on daily turnover of around 8,000 rubles, then we can talk about average monthly revenue of 240,000 rubles. With a profitability of 30% included in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or connoisseurs healthy eating who have difficulty finding a decent catering outlet.

Business idea No. 3 – Opening a pancake cafe on wheels

Initial investment- 400,000 rubles.

The business idea is based on equipping a pancake baking station, organizing the production of special fillings, and selling this original fast food to the buyer. There are many companies on the market offering a tasty product, so competition in the sector is high. By relying on non-standard products for fillings, beautiful presentation, excellent taste, you can get a stable profit and regular customers.

To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will be the main cost item for opening a pancake cafe.

Successful development of production is possible in the case of:

• a wide range of interesting fillings;
• staff professionalism;
• choosing the right location.

In most such enterprises, the markup level is 80-100%, which completely covers communal payments, all costs and gives a stable profit. We can talk about complete self-sufficiency only after a few months due to the initially low cost of this product and strong competition.

Business idea No. 4 – Bakery and confectionery

Approximate investment amount– 1,000,000 rubles.

It is worth noting that people will always want to eat, in connection with this, opening a catering business during a crisis period becomes relevant, even when not everything is in order with the economy in the country. Small companies combining the functions of a bakery and a store are gaining popularity in major cities. An interesting assortment and a pleasant homely atmosphere can attract buyers with different income levels. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to consumers.

To locate a bakery and pastry shop, you must carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:

• a simple bakery and confectionery with a sales area;
• bakery and pastry shop with a small cafeteria for visitors.

The first option is more economical in terms of investment and requires less time spent on organization. With a good location, the bakery can serve 300–800 visitors per day, each of whom will make a purchase in the amount of 200–400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10 - 12 months.

Business Idea No. 5 – Opening an outsourcing company

Minimum investment– 550,000 rubles.

The essence of such a project is the creation of an outsourcing company that provides various services to third parties for a fee. As your main specialization, you can choose accounting or legal support for business, solving financial or IT issues, or creating an external call center to work with orders. The market for such outsourcing companies is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.

To organize and start work, it is necessary to solve two specific tasks:

• renting a convenient office space in the central part of the city;
• recruiting real professionals in the chosen field.

In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintaining life in the first months of formation. Work with clients is carried out on the basis of a special agreement. The cost of services is calculated individually for each work situation. Great attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increasing the profitability of the outsourcing company.

Business idea No. 6 – Opening a canteen

Minimum investment– 1,000,000 rubles.

The essence of the project is the opening of a small catering establishment in the format of a city canteen. Its services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.

After choosing the work format, you should decide on the premises. It must fully meet certain technical requirements. The best option will be the rental of a former catering establishment or a spacious hall near a train station, higher educational institutions, and shopping complexes.

The main cost items may be:

• refurbishment of premises for visitors;
• purchase of kitchen and commercial equipment;
• training and maintenance of the team.

It is considered optimal to accommodate up to 50 visitors at a time. Workload varies depending on the time of the working day. The average is a traffic rate of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting the premises, such a “delicious” business project can pay for itself in just a year of stable operation.

Business idea No. 7 – Business in the production of frame houses

Minimum investment– 500,000 rubles.

The essence of such a project is the development and implementation of a business idea for turnkey construction frame houses. The purchase of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction work from foundation to turnkey delivery does not exceed several months. Affordable cost of materials makes frame houses a good investment.

To implement the project, it will be necessary to open several offices in different areas that will accept orders and enter into contracts for the sale of finished objects. At the first stage, the main investments will be:

• training and wages for construction crews;
• maintaining staff in the office;
• advertising expenses;
• purchasing the necessary tool kits.

The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30–40 thousand rubles. You can sell it at a price of 70 thousand rubles, receiving a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and generate a stable income, paying off after two completed projects.

Business idea No. 8 – Opening an economy class hair salon

Amount of capital investment- over 300,000 rubles.

The essence of the business idea is to open a small hairdressing salon that provides a full range of necessary services at affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population of different ages and incomes. By providing quality service at prices affordable for most clients, you can create a project with a stable income.

The main amount of costs falls on the purchase of specialized furniture, work equipment and cosmetics, design and equipment of the hairdressing salon. Good cross-country ability is ensured by its opening in a densely populated residential area next to a bus stop, shopping centers. To get additional profit you can:

• use leasing of workplaces instead of hired personnel;
• invite representatives of related professions to sublease to increase the flow of clients (manicurists, makeup artists).

With an average bill for a service of 250 rubles and servicing at least 16 visitors per shift, the return on investment period is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve results, guaranteeing a profitability of 29%.

Business idea No. 9 – Opening a pharmacy

Preliminary costs- from 500,000 rubles.

The essence of the idea is the wholesale purchase of a wide range of medicines and the organization of a stationary pharmacy to sell these medicines to the population at retail. Given the high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.

Good and stable profits in this area of ​​​​business depend on the pricing policy, the choice of the most stable suppliers and location. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, a transport stop or a grocery supermarket.

To implement the project you will need:

• specially converted non-residential premises;
• personnel with appropriate education;
• concluding contracts with trusted suppliers.

The profitability of a pharmacy is directly proportional to turnover medicines. Taking into account the specifics of the legislation, entrepreneurs set high markups for some groups of drugs. Additional income comes from the sale of medical equipment, hygiene items, and baby food.

Business idea No. 10 – Opening a children's consignment store

Estimated investments- 300,000 rubles.

The general essence of the idea is the organization of a small store to accept goods for sale from customers for the purpose of subsequent resale, taking into account a certain commission to the seller. This area of ​​activity is rapidly growing. High-quality children's products are in high demand, especially in conditions of tough financial austerity in many young families.

The main cost is to rent a small space, renovate it and equip it with retail equipment, furniture and stands. The project does not require purchasing items from wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.

It is better to open a store in a densely populated area, near grocery supermarkets or children's clinics. Requires small investments:

• colorful facade design;
• content of the website or groups on social networks;
• staff salaries.

For such a project, economists consider a profitability level of 12-15% to be good. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by making such an enterprise a family business and not hiring outside employees.

Business idea No. 11 – Opening training courses

The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private schools for studying foreign languages ​​or preparing children for the Unified State Exam may not be affordable for some parents during a crisis, but budget private courses (individual or in a small group) are quite possible.

Estimated investments depend on the scale of the business. You can purchase all the necessary interactive tools for training and organize training courses at home or rent office space by the hour. The remaining costs will go to advertising: in social media. networks, on message boards, newspapers, etc.

Business Idea No. 12 – Farm Products

During a crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received all the necessary documents, you can organize a stationary point at the market or a mobile sale of: milk, eggs, cottage cheese, pork, beef, poultry, etc.

Initial costs will depend on the scale of the business organization. You may need to purchase a special tank for transporting milk, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop an individual design for your company, including the cost of branded stickers for cars and products.

Business idea No. 13 – “Everything at one price” store

Estimated investments- 700,000 rubles.

It is worth noting that all the stores in this area on the market “rose” precisely during the crisis. In pursuit of a good price, people strive to save as much as possible, increasingly visiting stores with fixed price. The assortment will depend on your preferences, from inexpensive products to household supplies.

You can purchase a franchise or open a store yourself. In any case, the essence will be similar. Costs will go to:

• rental of premises;
• purchase of commercial equipment;
• first batch of goods;
• hiring employees.

As in any business, do not forget about the successful location of the retail outlet: a busy street, a walkable area.

As a supplier, you can consider purchasing goods from China.

Business idea No. 14 – Manufacturing business or import substitution

Import substitution- a key point in organizing a business during an economic downturn. In addition, state policy is entirely directed in this direction. There are many grants and third-party investments in organizing production in our country. This may be new to some, but goods can be transported not only from China, but also to China! Many food products there have a high price, and if the supply is properly organized, we can talk about a promising business.

In addition, during a crisis, imported products increase in price due to currency fluctuations. In this regard, the demand for domestic goods with stable, reasonable prices is increasing. This forms the basis for organizing a manufacturing business.

This may include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, porridge, vegetables, etc.), fresh vegetables and fruits and much more.

Business idea No. 15 – Home-based beauty salon

Estimated investments - 30 000.

The popularization of masters who will come to your home and prepare you for important events has become relevant precisely during the crisis. Beauty salons do not reduce prices for their services, but private hairdressers, makeup artists, and manicurists charge much less money, and they do not have to share with the owner and pay rent.

All initial costs will go towards taking special courses, purchasing the necessary equipment and advertising. To prepare a portfolio, you can try your skills on close relatives and friends.

Conclusion

Now you know how to open a business in a crisis. Is not step by step instructions, but only ideas. We will be happy to discuss with you in the comments the issues of small business in times of crisis and are waiting for your ideas that, in your opinion, can be started in Russia during the crisis.

And also take a look at the section -. There you will find even more collections of articles with business ideas.