How to beautifully design products in a VK group. How to create products in a group in contact - simple steps

I once asked myself the question: “How to make goods in the VK group with the ability to accept payment immediately online to your Yandex Money wallet.” And I was surprised when I found out that VK has a special widget for communities that allows you to do this. I will talk about this in my article.

So, in order to make goods with payment via VK PAY, you must, in fact, have a VKontakte group and a Yandex wallet. We will not describe in this article how to do all this. Everything is elementary there. Here I will tell you how to add a “Community Products” widget using the example of your own group.

Let's get started.

Adding a “Community Products” widget

To do this, we need to go to the settings of our group, as indicated in the picture below.

Then choose Community management → Sections

In the tab "Sections" You will see "Goods".

Check the “Enabled” checkbox and a menu will open. Select the settings that interest you and check the box Store app

Setting up the “Shop” application for VKontakte

Now we set up our application, payment acceptance, products, etc.

To do this, return to the main page and go to our application.

After we click on “Go to cart”, a window will open where we must indicate where payments from our customers from the store will be sent.

We select the administrator, in the next window we agree with what the application offers and click Allow

After this, a window will open where we are simply shown what the products, order forms, etc. will look like. We skip all this and the widget prompts us to create our first product.

Create your first product in the Community Store app

For example, I deal with coffee and will create the product “Coffee”

After this, click on "Create a product"

Now you can click on your created product and add it to your cart. And at the top you will have the opportunity to edit the order form, etc. Press "Application Settings"

That, in principle, is all you need to know to create your own store in the VKontakte group and to accept payments online through VK PAY. Install, use and earn!

Find out also. I am sure that it will be very useful for people who promote their own brand on the Internet!

Hello, dear readers of the business magazine website. VK has long become a leading social network. network in Russia and the CIS countries. In addition to exchanging messages and music, you can now organize your own mini-shop in its open spaces.

With its help, you can sell your creative products or create a small branch from your main business and receive additional traffic from it. Let's take a closer look at how to add products to a VKontakte group and why it is needed in general.

From the article you will learn how to add products to a VKontakte group and design them beautifully.

• New source of sales.
• No complications with servers, CMS and other features of a full-fledged store.
• Trust from buyers.

The buyer receives a convenient service inside the messenger. I wanted to buy something - wrote to the seller and after a couple of hours you are already waiting for the courier with the parcel. Effective, simple and convenient.

Shops via VK the best way suitable for inexpensive or homemade products. If the business develops, then you can create a full-fledged online store.

In addition, the virtual showcase is in a great way free advertising of your products. Unlike a website, you don’t need to invest money to buy a CMS, deal with technical features and other difficulties. Placed advertisements and wait for the first buyers.

How to add products to a VKontakte group: 5 steps to get started

Nothing complicated, completely setting up a group for sales takes 5 steps and requires no more than 10 minutes of personal time. As an example, we will create a new community for selling pet products and fill in its content step by step.

No. 1.

Setting up the store - enable the extension The first step is to go to the settings and fill in the title, cover, addresses and other data. If the community already exists, then we only need to go to “Settings->Sections” . Please check the box here"Goods"

and place them in the main block.

No. 2.

1. Visual design of the group
2. After changing the parameters, you can move on to the visual design. Remember a simple rule: if a person wants to buy a product, then first of all he looks at the external design. To increase sales you need to follow 3 simple steps:
3. Add a unique cover.

Add photos and posts to the group.

As a result, the mini-store is transformed and now looks much more presentable. The cover was created in 2 minutes as an example, but if you want to take a professional approach to the matter, order an illustration from freelancers.

Cover- this is the first thing a new buyer will notice. Try to make it bright, memorable and informative. The best option will order the design from professionals.

Add a status and post a couple of posts. We perform this stage for an empty community and creating an activity. If a buyer comes to a blank page, he is highly likely to abandon the purchase and lose trust in the brand.

No. 3. Adding a product

To add new objects, click on "Add product" , after which a new window will appear. Nothing complicated, just select a category, enter the name and price. Pay special attention to photographs. Add 5 photos to high resolution from different angles.

Once placed, the bowl will be displayed on the virtual showcase. When you click on the image, a card with all the basic information will open. It looks like this.

No. 4.

Creating collections . Please check the box here As a rule, all products can be divided into categories and thematic subgroups. This is quite convenient and simply implemented on the VK platform, go to

and create a selection.

Editing a selection of products.

Now all new objects can be automatically distributed into additional subsections. In this way, the user’s navigation through the assortment is easily implemented: he will be able to quickly find the products he needs and immediately order related products of the same category.

No. 5.

• Editing the store description
• The community description refers to several indicators:
• Status information;

Basic description;

Description for sale.

Go to the main page and add a status. We recommend that you indicate here a short slogan, contact phone number, address and opening hours. This small line of information is extremely important and informative for the buyer.

Now let's set up a description; it is displayed in the information section immediately after the status. Here you can post information about products and the company as a whole. The reader from this section should understand why he should shop here. Describe your advantages over your competitors. All that remains is to fill out the text for the sales section. To do this, go to the section settings for products and display hidden parameters. when viewing the card before purchasing. Here you need to provide all the information about payment and delivery.

After editing, be sure to turn on the description and then save your changes before exiting.

Additional Applications

VK meets the needs of administrators, so various widgets are created for them. Additional applications add administrative functions, improve the interface, automate routine tasks, handle mailings, and much more.

Installation is completed in a few seconds. For example, let's install a widget to launch an interactive window with a message for the buyer. After installation, the main settings are displayed at the top of the page.

Some applications have separate settings. In the widget in question, you can configure interactive actions for the user. Let's create a window asking you to go to our products and get acquainted with them.

Each widget is customizable individually; there is no point in considering each of them separately. These are generally simple and intuitive options to edit.

The installed example widget adds an interactive window for user interaction. Depending on the installed add-ons, the appearance of the community may change.

Action button

The action button for the user is highlighted as a separate item in the menu. Many people use VKontakte via smartphones; a function for quick communication with the administration was invented for them. A person can, in one click:

• call support;
• write to the manager;
• go to the main site.

Own store application and API

This section applies more to programmers. If you want to automate sales and already have a full-fledged store, you can redirect orders using the API and process them on a separate server. Also, if desired, developers can create custom widgets if necessary.

How to sell from your personal page

If there is a one-time need for a sale, you can do it through your personal page. Go to section "Goods" in the left menu and place your ad. Once published, the information will be seen by hundreds of buyers.

If the menu item you need is missing, open the settings and check the missing section.

Conclusion

In the article, we looked at ways to add products to a VKontakte group. We also learned how to create collections, change descriptions and edit cards. In fact, there is nothing complicated about this and any user can cope with this task in a couple of minutes.

Since last year social network VK has provided its users with the opportunity to trade on their pages. There are two ways to start trading. The first involves trading through your personal page, and the second means trading on the pages of a group or community. The second method can be called almost. Let's consider both options.

How to start selling VKontakte through your page

This feature was introduced in September 2016. It is ideal, for example, for selling clothes, for those who manufacture any home products, for example, as well as people providing any services and the like. The advantage here is that you don’t need to open any groups or online stores on VKontakte and spend extra time on them.

1. In the left menu of your VK page, go to the item "Goods".

1. In the page that opens, click on the button “Add your product” or similar text below. There is no difference, it's the same thing.

1. And we fill out the so-called product card. Select a category, upload a photo, set a price and set up a city for sale. If there is a metro in your city, then the settings for stations will also open for you and click “Create a product”.

That's it, the card has been created, after which it appeared on your VKontakte page and was sent as a notification to your friends. It will also become available to other VK users and they will be able to find your items through search.

How to create a VKontakte store in groups

It’s difficult to call it a full-fledged online store; it’s more of a showcase for sales. Its advantage is that it is community/group based. The previous method has one drawback - a personal page can have no more than 10,000 friends. VKontakte communities have an unlimited number of participants.

Let us now consider the instructions on how to open an online store in VK:

1. Creating a community (if you already have one, then start from point 4). On your personal page in the menu, select the item “Groups”.

1. Click the button “Create a community” or a similar VKontakte inscription below.

1. In the window that appears, provide basic information about the future group and click the button. You can correct all the data later.

1. Go to the community page and on the right under the photo, click on the link in the form of three dots and select the item.

1. From the menu on the right, select “Sections” and then enable the section "Goods".

1. Perform the basic setup of the section. In the contact section, indicate the person to whom notifications will be sent about the desire to purchase products by the buyer of your online store.

1. Go to the community page and in the new section click on the link “Add product”.

1. Fill out the card. Look at competitors and large online stores in your niche for example descriptions. There is no need to write “Blah blah blah” text. This should be clear information about the product.

After this, an online store position will appear on your VKontakte community page.

If you click on it, a window will open with the information you filled out.

To order, the buyer contacts you by clicking on the button “Write to the seller”, after which a notification is sent to the person you indicated in the contacts of your online store for communication in the 6th point.

How to pay for goods to the buyer

Unfortunately, the product card does not have a button to buy and then pay online, which is why we called the online store a storefront above. Accepting payments on VKontakte can be done in three roundabout ways:

1. Internal transfer in VK. To do this, in the dialogue about purchasing a product, you need to select the item in the attachments menu "Money" and enter the amount, after which payment is made via card and the money is sent to the seller. If this is a community-based online store, then the money is sent to the manager.
2. Accept payment on site. That is, after delivery.
3. Issuing invoices through payment acceptance services. You create an invoice, after which you receive a payment link that needs to be sent to your buyer, and he pays in any way that is convenient for him from those offered by the payment system. Method for individuals : go to the page https://money.yandex.ru/bill/ and simply fill out the form. Method for legal: this is done either through Yandex.Checkout, or, for example, through Robokassa.

An example of how to issue an invoice through Robokassa:

In our opinion, the first method is absolutely stupid, since you will have to explain to the buyer of the online store how to do what.

How to add products to a VKontakte group

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Here I am, I have already devoted several articles to the topic of making money on VKontakte, Odnoklassniki, and Facebook. You can read them and get ideas for creating your own business.

In my article about creating an online store, I only briefly mentioned adding a product. I decided to give you more detailed description Learn how to add products to a group in contact in this article. VKontakte is an excellent social network that helps develop business and increase sales.

About a year ago, a new useful section appeared on VKontakte, called “Products”. This section is suitable for both beginners and already successful entrepreneurs. Using “Products” you can create a convenient catalog for active sales. What is important is that this service is absolutely free.

This service must be used in a group or on a public page.

Today I will tell you in detail how to create products in the VK group.

You can connect the service in the “Community Management” section for a community, or “Page Management” for a group.

This section is located immediately under the avatar, both in the group and in the community.

The following settings can be configured:

1. Enable/disable commenting on products;
2. Add a contact - a personal page for receiving orders and messages;
3. Add a description of the store, enter information about payment and delivery;
4. Select the delivery region (it is possible to select different countries at once);
5. Select Store Currency

On the public page “Products” are included in the same way..

After you have configured all the settings, click the “Save” button. The “Products” section will appear on the main page of the site.

After all settings have been selected and saved, a window will appear to load products.

How to add products to a group in contact - instructions

In order to add a product, click on the “Add Product” button or the “Products” tab itself. A page for adding a product will open.

After that, proceed to creating products:

1. Enter a name;
2. Product description;
3. Upload a photo

Image formats: JPG, GIF, PNG

Image dimensions: more than 400 and less than 7000 pixels for each side.

Shape: square

• 4. If the product is available in several colors, add additional photos (but no more than 4);
• 5. Specify the category of goods;
• 6. Indicate the cost of the goods;
• 7. Click “create product”.

The main page of your group displays the latest uploaded photos (3 pieces). Try to load items that need to be highlighted last.

This is how easy it is to create a product card. The image can be enlarged by hovering the cursor over it. If necessary, created products can be edited using the new “Actions” menu item.

The good news is that VKontakte has no restrictions on the number of uploaded products. But you shouldn’t upload huge catalogs - this will only scare visitors and complicate their choice. We looked at how to add products to a group in a contact, but you can also create collections of products.

How to create a selection of products

In addition, you can create collections of products in a group (community). To do this, go to the “Collections” tab and click on the “Create collection” button.

Come up with a name for the created collection and add a cover image. Why create a collection at all? To highlight:

• New items;
• Product of the day;
• Discounted goods;
• Product on sale.

What is especially relevant is that users can easily set the filter by clicking on the “Options” button. If the user clicks on the “Contact seller” button, a window will open in front of him for writing a message to the seller who was listed in contacts.

How to sell goods using a VK group

Let's briefly look at how to sell products on VKontakte.

After you download all the necessary VKontakte products, you will need to start promoting your group. To do this, create a description for your group and upload a beautiful image for the avatar. That is, create or order the creation of a unique, memorable design.

Actively communicate with visitors, subscribers, commentators, promptly answer all questions, and be polite.

Advantages of the “Products” service

The service is especially suitable for small stores, of which there are many today. You won't need to use photo albums for sales; you will have a convenient, modern catalog.

Moreover, the service is regularly improved and becomes more convenient and understandable every day.

Finally, I would advise you - do not miss the opportunity to open an online store from scratch, without creating your own website.

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Good afternoon, dear reader!
Did you end up on this page because you don’t know how to create products in a group in VKontakte?
This is exactly the article, after reading which you will know everything about VKontakte products! 🙂

I think you already know what “products in contact” are, what they look like and where they are located.
I will only say that after connecting, this block will appear at the top of the main page of your group, immediately below the community description or under the pinned post.

So:
1. Go to “community management” - by clicking the three dots under the avatar or cover of a group or public page
2. In the right column of the menu, select “Sections”
3. Among the proposed sections, we find “Products”, there will be a button there by default - “disabled”, click it, select “enabled”

After turning on this section, several more items will immediately open to fill out:

Delivery regions. Here you can select any country or all countries at once. If you work in only one city, then select the country in which your city is located

Comments on products are enabled by default, but you can turn them off if you wish by simply clicking on the “enabled” button and then selecting “disabled”

Now select “Contact for communication” from the proposed group admins. In the finished product card, the dialogue with the admin contact we have selected for communication will appear when you click the “Write to the seller” button.

In the “Contact for communication” item, you can select “Community messages”, then your buyer will get into a dialogue with all community admins.

If you leave everything as it is in the following paragraphs: “main block” and “secondary block”, then the block with goods will appear immediately under the community description or under the pinned post.
If you wish, you can designate any other block as the main block and “products” as a secondary block, then the products will “descend” even lower.

You may have thought that this article is only about how to create products in a VK group, in fact, in public pages the algorithm for creating a block of products is almost identical - you just need to turn on the “tick” next to the “products” item.

Now that we have made the necessary settings, we can begin filling out this section.

To do this, go to the main page of our group.

Under the community description or under the pinned post, we see that the “add product” button has appeared, click it.

In the window that opens, you must fill in all the proposed items:

We select the category closest to our product

Write the product name and description

Upload the main picture and, if necessary, 3 more photographs of our product (for example, other colors).

The size of the image is 834 by 834 pixels, or it must be at least 400 and no more than 7000 pixels on each side.

We write the price of the product

If you have previously created product categories, which will be discussed below, select which category this product belongs to. If you haven’t created categories yet, it’s okay - you don’t have this item yet, it will appear later when we create product categories in the group .

Click “Create product”

How to edit and delete a product in a group in contact

You can edit a product in a group in the following two ways to choose from:

1. Go to the “products” section

Select the product to which you want to make changes.

We move the mouse cursor over the product picture - a “pencil” icon will appear, click on it - now you can make the necessary changes

2. We go to the product card to which amendments need to be made. Under the picture there is a “More” button, click it, select “edit”.

If some product is temporarily out of stock, we can hide it without losing all its settings.

To do this, go to the product editing page, scroll down, find and press the button"Item not available."

Subsequently, at any time, we will be able to return this product to its place.

To completely delete a product, we do everything that is written in the second paragraph, but choose not “edit” but “delete”.

That's all, now you know not only how to create a product in contact, but also how to delete it :)

How to create a selection of products on VKontakte

Some stores may have a particularly large amount of goods. If their number is in the hundreds or even thousands, it is advisable to structure them somehow.

For example, if you deal with cosmetics, you can create a selection, say: decorative, medicinal, skincare, etc.

To do this, Contact has the option “Create a selection.” This button is located at the top slightly to the right of the center of the page that opens when you click on the “Products” block.

After clicking on “Create a collection” you will be asked to name it and upload the cover. Cover size 1288 by 720 pixels.

Now, if you previously chaotically published products in your group, you now have the opportunity to edit each product and sort them into categories. 🙂

In the product card editing window, at the very bottom you will see the “Selections” \ “Select a selection” button.

We select the selection that is suitable for this particular product. And don’t forget to save :)

Now, you know how to create products in a group in contact, how to structure them into collections, how to edit and delete.

I’m sure you will be interested in the article ““, I advise you to take a look :)

Thank you! 🙂